Munising Visitors Bureau

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To promote tourism in the Munising mi area using the room taxes as provided by the state of mi.

Form 990 Part I, line 1, FY2025. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 38-2892443) · Dispute this line
501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
92¢ of each $1 spent went to programs.
$89K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
The IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
The latest return is for FY2025, 1 tax year back.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average surplus $36K a year · 4% of revenue · last 6 filings
A surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
92%
of spending
92% of spending went to programs.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$89K
to officers and key staff · 8% of spending
Pay to officers and key staff is 8% of spending.
Part VII, Section A
4.9 mo
of spending, in cash
4.9 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$45K
8% of total assets
Liabilities are 8% of assets.
Pt X · Ln 26
Independent board members
13
of 15 voting members
13 of 15 voting members are independent.
Pt VI · Ln 1a–1b
Revenue
$1.1M
-6% vs prior year
Spent
$1.1M
To programs
92%
Net assets
$540K
By yearFY2020–FY2025
Revenue
$1.1M
FY2025▼ -6%
Tap a bar for its year
Revenue by fiscal year
FY2020$606K
FY2021$949K
FY2022$1.1M
FY2023$1.1M
FY2024$1.1M
FY2025$1.1M
Expenses
$1.1M
FY2025▼ -4%
Tap a bar for its year
Expenses by fiscal year
FY2020$576K
FY2021$672K
FY2022$1.0M
FY2023$1.2M
FY2024$1.2M
FY2025$1.1M
Net assets
$540K
FY2025▼ -8%
Tap a bar for its year
Net assets by fiscal year
FY2020$275K
FY2021$552K
FY2022$666K
FY2023$613K
FY2024$589K
FY2025$540K

From the FY2025 Form 990 (year ending September 2025) · figures checked against the IRS filing · see the original

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jan 1994.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

92 cents of each dollar spent went to programs.

Program services 92% · $1.0M Management & general 8% · $86K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

2 people listed on the 990; $89K paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
President/Se
$54,000Pt VII · Sec A
Vice Preside
$35,000Pt VII · Sec A

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2020
Cori Ann Cearley$54,000————
Cori Ann Clearley—$50,400$45,969$43,815$28,596
Brenda Walther$35,000$29,815$22,985$21,423$20,277

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Munising Visitors Bureau executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes tourism in Munising, MI, using local room tax funds.

Questions for Munising Visitors Bureau

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1 program · $1.0M · in their own filed words · FY2024
01

The purpose of the bureau is to attract transient guests through the promotion of permanent attractions, events, and projects in the munising area related to the tourism industry.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 38-2892443) · Dispute this line
$1.0Mprogram expense

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.1M
Ln 12
Fees for servicesLn 2g$1.1M
Investment incomeLn 3$2K
Money outPt IX
$1.1M
Ln 25
Programscol B$1.0M
Managementcol C$86K
Owns and owesPt X
$540K
net assets · Ln 32
Cash and savingsLn 1–2$455K
Total assetsLn 16$585K
LiabilitiesLn 26$45K
PeoplePt VI, VII
2
listed · VII A
PaidVII A2
Voting boardVI 1a15
IndependentVI 1b13
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$1.1M
Investment incomeLn 3$2K
Total revenueLn 12$1.1M
Assets in detailPt X, end of year
CashLn 1$455K
Cash and savings togetherLn 1–2$455K
Accounts receivableLn 4$129K
Prepaid expenses and deferred chargesLn 9$862
Total assetsLn 16$585K
LiabilitiesLn 26$45K
Net assetsLn 32$540K
OperationsPt I, VI
EmployeesI 53
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$508K$455K
Total assetsLn 16$698K$585K
LiabilitiesLn 26$110K$45K
Net assetsLn 32$589K$540K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$105K$79K$26K
Other employee benefitsLn 9$9K$9K
Payroll taxesLn 10$8K$6K$2K
Other fees for servicesLn 11g$34K$24K$9K
Advertising and promotionLn 12$583K$583K
Office expensesLn 13$18K$6K$12K
InsuranceLn 23$6K$6K
Other expenses (24a–d)Ln 24$312K$306K$7K
All other expensesLn 24e$37K$22K$14K
Total functional expensesLn 25$1.1M$1.0M$86K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS Feb 13, 2026 $1.1M$1.1M−$49K$540K 990 PDF
FY2024Filed with the IRS Feb 17, 2025 $1.1M$1.2M−$25K$589K 990 PDF
FY2023Filed with the IRS Feb 12, 2024 $1.1M$1.2M−$129K$613K 990 PDF
FY2022Filed with the IRS May 9, 2023 $1.1M$1.0M$114K$666K 990 PDF
FY2021Filed with the IRS Mar 18, 2023 $949K$672K$277K$552K 990 PDF
FY2020Filed with the IRS Apr 15, 2021 $606K$576K$30K$275K 990 PDF

Schedules filed Part IV

A · Public support I · Grants O · Explanations
See the full FY2025 990
Part I · Summary $1,063,066 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $111,655$0
I-9 Program service revenuePrior year $996,701$1,060,668
I-10 Investment incomePrior year $2,435$2,398
I-11 Other revenuePrior year $22,195$0
I-12 Total revenuePrior year $1,132,986$1,063,066
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $106,591$121,811
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $1,051,359$989,879
I-18 Total expensesPrior year $1,157,950$1,111,690
I-19 Revenue less expensesPrior year −$24,964−$48,624
Part VI · Governance 13 of 15 board members independent, 4 to look at
VI-1a Voting members of the governing body15
VI-1b Independent voting members13
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $1,063,066 across 3 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,060,668$1,060,668
VIII-3 Investment incomeRelated to mission $2,398$2,398
VIII-12 Total revenueRelated to mission $1,063,066$1,063,066
Part IX · Statement of functional expenses $1,111,690 across 9 lines filed
IX-7 Other salaries and wagesPrograms $78,711 · Management $26,237$104,948
IX-9 Other employee benefitsManagement $8,911$8,911
IX-10 Payroll taxesPrograms $5,964 · Management $1,988$7,952
IX-11g Other fees for servicesPrograms $24,432 · Management $9,409$33,841
IX-12 Advertising and promotionPrograms $583,191$583,191
IX-13 Office expensesPrograms $5,598 · Management $12,220$17,818
IX-23 InsuranceManagement $6,210$6,210
IX-24 Other expenses (24a–d)Programs $305,549 · Management $6,665$312,214
IX-24e All other expensesPrograms $22,465 · Management $14,140$36,605
IX-25 Total functional expensesPrograms $1,025,910 · Management $85,780 · Fundraising $0$1,111,690
Part X · Balance sheet $584,933 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $507,809$455,494
X-4 Accounts receivableStart of year $187,054$128,577
X-9 Prepaid expenses and deferred chargesStart of year $3,362$862
X-16 Total assetsStart of year $698,225$584,933
X-17 Accounts payable and accrued expensesStart of year $104,494$38,951
X-25 Other liabilitiesStart of year $5,201$6,076
X-26 Total liabilitiesStart of year $109,695$45,027
X-27 Net assets without donor restrictionsStart of year $588,530$539,906
X-32 Total net assets or fund balancesStart of year $588,530$539,906
X-33 Total liabilities and net assetsStart of year $698,225$584,933
Part XI · Reconciliation of net assets $539,906 net assets at year end
XI-1 Total revenue$1,063,066
XI-2 Total expenses$1,111,690
XI-3 Revenue less expenses−$48,624
XI-4 Net assets at start of year$588,530
XI-10 Net assets at end of year$539,906

Form 990 e-file FY2025 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File

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