Building community through media

501(c)(3) charity; gifts are tax-deductible.
78¢ of each $1 spent went to programs.
$88K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average deficit $33K a year · 2% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
78%
of spending
Looks good: 78% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$88K
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
17 mo
of spending, in cash
Looks good: 16.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $21K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$212K
7% of total assets
Looks good: liabilities are 7% of assets; 50% or less.
Pt X · Ln 26
Independent board members
15
of 15 voting members
Looks good: 15 of 15 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.4M
Spent
$1.2M
To programs
78%
Net assets
$2.7M
By yearFY2020–FY2025
Revenue
$1.4M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$1.4M
FY2021$1.4M
FY2022$1.8M
FY2023$1.8M
FY2024$1.9M
FY2025$2.1M
Expenses
$1.2M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$1.2M
FY2021$1.1M
FY2022$1.4M
FY2023$2.0M
FY2024$2.4M
FY2025$2.5M
Net assets
$2.7M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$2.7M
FY2021$2.9M
FY2022$3.4M
FY2023$3.2M
FY2024$2.7M
FY2025$2.2M

From the FY2020 Form 990 (year ending June 2020) · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 1982.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

78 cents of each dollar spent went to programs.

Program services 78% · $928K Management & general 12% · $143K Fundraising 10% · $116K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990; $88K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2019); the FY2020 filing did not itemize Part VII
Executive Di
$87,651Pt VII · Sec A
$0Pt VII · Sec A
Vice Preside
$0Pt VII · Sec A
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Starla McDermott’s $91K as Executive Di is at the 26th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Linda Gellasch———$37,651$91,893$87,651
Starla McDermott$90,562$90,861$24,433———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Grand Rapids Cable Access Ctr INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Creates media to connect people and foster community spirit.

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Provided by the organization

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3 programs · $758K · in their own filed words · FY2019
01

Wealthy theatre is a renovated historic theatre providing a technology rich venue for community use. It is used for community presentations, concerts, films and stage performances.

$325Kprogram expense
02

GRTV provides media production support, tools and transmission for local individuals and nonprofit organizations to create and present multimedia programming to the community. GRTV provides studio and editing facilities, portable equipment that is available to borrow, and professional staff to advise and facilitate use.

$270Kprogram expense
03

Wyce is a non-commerical, listener-supported community radio station for west michigan. The format emphasizes an eclectic blend of music, with special emphasis on local and emerging artists. The station provides AUDIO/RADIO production training and is programmed by 80 "on-air" volunteers.

$163Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$21K

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$1.4M
Ln 12
Fees for servicesLn 2g$1.1M
Gifts and grantsLn 1h$297K
Other incomeLn 4–11$68K
Money outPt IX
$1.2M
Ln 25
Programscol B$928K
Managementcol C$143K
Fundraisingcol D$116K
Owns and owesPt X
$2.7M
net assets · Ln 32
Cash and savingsLn 1–2$1.6M
Total assetsLn 16$2.9M
LiabilitiesLn 26$212K
PeoplePt VI, VII
16
listed · VII A
PaidVII A1
Voting boardVI 1a15
IndependentVI 1b15
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$297K
Noncash giftsLn 1g$7K
Fees for servicesLn 2g$1.1M
Investment incomeLn 3$14K
Other incomeLn 4–11$68K
Total revenueLn 12$1.4M
Assets in detailPt X, end of year
CashLn 1$846K
SavingsLn 2$792K
Cash and savings togetherLn 1–2$1.6M
Land, buildings, equipmentLn 10c$1.2M
Total assetsLn 16$2.9M
LiabilitiesLn 26$212K
Net assetsLn 32$2.7M
OperationsPt I, VI
EmployeesI 523
VolunteersI 6100
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$1.2M$1.6M
Land, buildings, equipmentLn 10c$1.3M$1.2M
Total assetsLn 16$2.5M$2.9M
LiabilitiesLn 26$83K$212K
Net assetsLn 32$2.4M$2.7M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$80K$28K$24K$28K
Other salaries and wagesLn 7$538K$388K$70K$80K
Other employee benefitsLn 9$64K$49K$15K
Payroll taxesLn 10$44K$30K$6K$8K
Legal feesLn 11b$986$986
Accounting feesLn 11c$32K$26K$6K
Other fees for servicesLn 11g$30K$28K$2K
Advertising and promotionLn 12$6K$6K$239
Office expensesLn 13$6K$5K$1K
Information technologyLn 14$36K$29K$7K
OccupancyLn 16$76K$67K$8K
TravelLn 17$2K$2K$119
Depreciation, depletion and amortizationLn 22$155K$155K$134
InsuranceLn 23$11K$11K
Other expenses (24a–d)Ln 24$110K$109K$320
All other expensesLn 24e−$3K−$6K$3K
Total functional expensesLn 25$1.2M$928K$143K$116K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $2.1M$2.5M−$488K$2.2M 990 PDF
FY2024 $1.9M$2.4M−$502K$2.7M 990 PDF
FY2023 $1.8M$2.0M−$165K$3.2M 990 PDF
FY2022 $1.8M$1.4M$439K$3.4M 990 PDF
FY2021 $1.4M$1.1M$263K$2.9M 990 PDF
FY2020 Viewing $1.4M$1.2M$255K$2.7M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $1,441,743 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $337,382$296,556
I-9 Program service revenuePrior year $1,056,779$1,062,893
I-10 Investment incomePrior year $1,755$14,039
I-11 Other revenuePrior year $69,998$68,255
I-12 Total revenuePrior year $1,465,914$1,441,743
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $838,355$725,504
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $488,197$460,996
I-18 Total expensesPrior year $1,326,552$1,186,500
I-19 Revenue less expensesPrior year $139,362$255,243
Part VI · Governance 15 of 15 board members independent, 2 to look at
VI-1a Voting members of the governing body15
VI-1b Independent voting members15
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,441,743 across 7 lines filed
Lines not itemized here account for $70,552 of total revenue; see the IRS return.
VIII-1f All other contributions, gifts and grants$296,556
VIII-1g Noncash contributions (included above)$7,000
VIII-1h Total contributions, gifts and grants$296,556
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,057,849$1,057,849
VIII-3 Investment incomeExcluded from tax $14,039$14,039
VIII-6 Net rental income or lossUnrelated business $2,747$2,747
VIII-12 Total revenueRelated to mission $1,062,893 · Unrelated business $2,747 · Excluded from tax $79,547$1,441,743
Part IX · Statement of functional expenses $1,186,500 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $27,914 · Management $23,927 · Fundraising $27,914$79,755
IX-7 Other salaries and wagesPrograms $388,316 · Management $69,529 · Fundraising $79,675$537,520
IX-9 Other employee benefitsPrograms $48,974 · Management $15,096$64,070
IX-10 Payroll taxesPrograms $29,932 · Management $5,999 · Fundraising $8,228$44,159
IX-11b Legal feesPrograms $986$986
IX-11c Accounting feesPrograms $26,066 · Management $6,157$32,223
IX-11g Other fees for servicesPrograms $28,123 · Management $2,246$30,369
IX-12 Advertising and promotionPrograms $5,564 · Management $239$5,803
IX-13 Office expensesPrograms $4,957 · Management $1,064$6,021
IX-14 Information technologyPrograms $28,868 · Management $6,646$35,514
IX-16 OccupancyPrograms $67,192 · Management $8,420$75,612
IX-17 TravelPrograms $1,975 · Management $119$2,094
IX-22 Depreciation, depletion and amortizationPrograms $155,276 · Management $134$155,410
IX-23 InsurancePrograms $10,552$10,552
IX-24 Other expenses (24a–d)Programs $109,201 · Management $320$109,521
IX-24e All other expensesPrograms −$6,369 · Management $3,260−$3,109
IX-25 Total functional expensesPrograms $927,527 · Management $143,156 · Fundraising $115,817$1,186,500
Part X · Balance sheet $2,892,840 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $825,739$846,149
X-2 Savings and temporary cash investmentsStart of year $349,884$791,964
X-4 Accounts receivableStart of year $12,861$12,176
X-10c Land, buildings and equipment, netStart of year $1,294,734$1,242,551
X-16 Total assetsStart of year $2,508,666$2,892,840
X-17 Accounts payable and accrued expensesStart of year $83,497$74,506
X-24 Unsecured notes and loans payable$137,922
X-26 Total liabilitiesStart of year $83,497$212,428
X-27 Net assets without donor restrictionsStart of year $2,408,769$2,680,412
X-32 Total net assets or fund balancesStart of year $2,425,169$2,680,412
X-33 Total liabilities and net assetsStart of year $2,508,666$2,892,840
Part XI · Reconciliation of net assets $2,680,412 net assets at year end
XI-1 Total revenue$1,441,743
XI-2 Total expenses$1,186,500
XI-3 Revenue less expenses$255,243
XI-4 Net assets at start of year$2,425,169
XI-10 Net assets at end of year$2,680,412

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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