Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2017.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
83 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
17 people listed on the 990; $251K paid to officers and key staff (Part VII, Section A).
David J French’s $287K as President is at the 94th percentile of top reported officer pay among 3394 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| David J French | $286,964 | $274,166 | $277,273 | $249,177 | $251,202 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Memphis Brand Office executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Elevates Memphis/Shelby County's global reputation by defining and strategically communicating its authentic identity.
Questions for Memphis Brand Office
Your first name shows with your question. Memphis Brand Office answers here, for everyone.
Memphis brand initiative is an organization with a goal of elevating the MEMPHIS/SHELBY county's global reputation by defining the authentic and essential brand identity and communicating it in a newly strategic and coordinated way.
Form 990 Part III, line 4, FY2020. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 37-1831645) · Dispute this lineFunders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $755K | $448K |
| Land, buildings, equipmentLn 10c | $70K | $46K |
| Total assetsLn 16 | $1.1M | $1.2M |
| LiabilitiesLn 26 | $113K | $68K |
| Net assetsLn 32 | $982K | $1.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of officers and key staff (Part IX, line 5)Ln 5 | $251K | $176K | $75K | |
| Other salaries and wagesLn 7 | $299K | $209K | $75K | $15K |
| Pension plan contributionsLn 8 | $19K | $12K | $6K | $836 |
| Other employee benefitsLn 9 | $9K | $6K | $3K | $397 |
| Payroll taxesLn 10 | $66K | $41K | $22K | $3K |
| Accounting feesLn 11c | $21K | $13K | $9K | |
| Other fees for servicesLn 11g | $261K | $261K | ||
| Advertising and promotionLn 12 | $416K | $416K | ||
| Office expensesLn 13 | $9K | $8K | $1K | |
| Information technologyLn 14 | $131K | $126K | $5K | |
| OccupancyLn 16 | $32K | $32K | ||
| TravelLn 17 | $930 | $930 | ||
| Conferences, conventions and meetingsLn 19 | $17K | $17K | ||
| Depreciation, depletion and amortizationLn 22 | $12K | $6K | $6K | |
| InsuranceLn 23 | $6K | $479 | $5K | |
| Other expenses (24a–d)Ln 24 | $2K | $866 | $787 | |
| Total functional expensesLn 25 | $1.6M | $1.3M | $239K | $19K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 LatestFiled with the IRS Aug 22, 2025 | $1.2M | $1.4M | −$198K | $680K | 990 PDF |
| FY2023Filed with the IRS May 24, 2024 | $1.7M | $1.3M | $431K | $878K | 990 PDF |
| FY2022Filed with the IRS Jun 20, 2023 | $1.2M | $1.7M | −$458K | $447K | 990 PDF |
| FY2021Filed with the IRS Oct 5, 2022 | $1.5M | $1.5M | −$60K | $906K | 990 PDF |
| FY2020 ViewingFiled with the IRS Nov 15, 2021 | $1.3M | $1.6M | −$242K | $1.1M | 990 PDF |
Schedules filed Part IV
See the full FY2020 990
Part I · Summary $1,309,362 revenue, 12 lines filed
Part VI · Governance 16 of 16 board members independent, 3 to look at
Part VIII · Statement of revenue $1,309,362 across 4 lines filed
Part IX · Statement of functional expenses $1,551,744 across 16 lines filed
Part X · Balance sheet $1,214,051 assets, 13 lines filed
Part XI · Reconciliation of net assets $1,146,221 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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