Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 1962.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
18 people listed on the 990; $393K paid to officers and key staff.
Brian Wallace’s $323K as President & CEO is at the 88th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 7 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Brian Wallace | $323,468 | $279,000 | $255,340 | $244,212 | $240,102 | $239,115 |
| Danielle Bauer | $161,160 | $152,891 | $137,173 | $132,324 | $129,586 | $123,352 |
| Daniel Naumann | $134,600 | $125,000 | — | — | — | — |
| Antonika Thomas | $114,828 | $102,650 | — | — | — | — |
| Martha Lara | — | — | — | $109,173 | — | — |
| Christina Gonzalez | $105,110 | — | — | — | — | — |
| Richard Cruz | — | — | — | — | — | $101,807 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Empowers laundry operators with resources, advocacy, and research to grow their businesses.
Questions for Coin Laundry Association
Your first name shows with your question. Coin Laundry Association answers here, for everyone.
Know this org? Add your story
Planetlaundry is the association's print and digital publication targeted to more than 10,500 members and potential investors in the self-service laundry industry each month. The print magazine has been educating the industry on best practices for more than 25 years; and the planetlaundry website (WWW.PLANETLAUNDRY.COM) welcomed nearly…
Member services dedicated to improving the profitability and understanding of the coin laundry and drycleaning industry including industry marketing and providing educational materials
Various meetings, workshops and conferences to educate and update members and others on topics relating to the coin laundry industry.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $103K | $20K |
| InvestmentsLn 11–13 | $4.2M | $4.5M |
| Land, buildings, equipmentLn 10c | $50K | $41K |
| Total assetsLn 16 | $4.7M | $4.8M |
| LiabilitiesLn 26 | $567K | $520K |
| Net assetsLn 32 | $4.1M | $4.3M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $290K | |||
| Other salaries and wagesLn 7 | $710K | |||
| Pension plan contributionsLn 8 | $30K | |||
| Other employee benefitsLn 9 | $67K | |||
| Payroll taxesLn 10 | $73K | |||
| Legal feesLn 11b | $7K | |||
| Accounting feesLn 11c | $33K | |||
| Lobbying feesLn 11d | $96K | |||
| Investment management feesLn 11f | $18K | |||
| Other fees for servicesLn 11g | $8K | |||
| Advertising and promotionLn 12 | $199K | |||
| Office expensesLn 13 | $82K | |||
| Information technologyLn 14 | $102K | |||
| OccupancyLn 16 | $50K | |||
| TravelLn 17 | $19K | |||
| Conferences, conventions and meetingsLn 19 | $619K | |||
| Depreciation, depletion and amortizationLn 22 | $23K | |||
| InsuranceLn 23 | $16K | |||
| Other expenses (24a–d)Ln 24 | $325K | |||
| All other expensesLn 24e | $270 | |||
| Total functional expensesLn 25 | $2.8M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $3.2M | $3.2M | $33K | $4.4M | 990 PDF |
| FY2024 | $2.8M | $2.8M | −$4K | $4.5M | 990 PDF |
| FY2023 Viewing | $2.6M | $2.8M | −$196K | $4.3M | 990 PDF |
| FY2022 | $2.1M | $2.4M | −$342K | $4.1M | 990 PDF |
| FY2021 | $1.9M | $2.0M | −$42K | $5.4M | 990 PDF |
| FY2020 | $1.4M | $1.7M | −$296K | $5.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $2,569,815 revenue, 12 lines filed
Part VI · Governance 16 of 16 board members independent, 1 to look at
Part VIII · Statement of revenue $2,569,815 across 8 lines filed
Part IX · Statement of functional expenses $2,766,179 across 20 lines filed
Part X · Balance sheet $4,808,231 assets, 15 lines filed
Part XI · Reconciliation of net assets $4,287,895 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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