Natural High EIN 33-0668362 Form 990 (PDF) Claim this org

Natural High

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Inspires and empowers youth to find healthy highs and live life well. For fiscal year 2025 it reported $404K in revenue, $465K in expenses, and $173K in net assets.Pt I

Founded
1995
Type
Public charity (501(c)(3)) · Community Development
Location
La Jolla, CA
Website
naturalhigh.org
Filings
6 on file (2020–2025)
Revenue
$404KFY2025
Expenses
$465K
Net assets
$173K
People
6
Filings
6
Updates
0
More identity details & actions ⌄
EIN  33-0668362 Public charity (501(c)(3)) La Jolla, CA Founded 1995
Form 990 (PDF)
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Size
$100K–1M
What they do
Inspires and empowers youth to find healthy highs and live life well.
Leadership
Desiree Pavlik · Executive Director · $153K
Money in and out
$404K revenue, $465K expenses
Bottom line
63% program efficiency
Where the money goes · FY2025
Total revenue
$404K
Pt VIII · Ln 12
Total expenses
$465K
Pt IX · Ln 25
Net assets
$173K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$61K
Where spending went · Part IX cols B–D
Program services $0.63 Management & general $0.27 Fundraising $0.09
Program efficiency
63%
of spending reaches programs▼ -6% vs prior filing year
Operating runway
1.4mo
months of highly liquid reserves at operating expense rate▼ -42% vs prior filing year
Surplus margin
-15%
revenue over expenses, this year▲ +71% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$404K
FY2025▲ +34%
Expenses
$465K
FY2025▲ +2%
Total assets
$174K
FY2025▼ -26%
Total liabilities
$1K
FY2025▼ -36%
Total revenue
$404K
Pt VIII · Ln 12
Total expenses
$465K
Pt IX · Ln 25
Net assets
$173K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$61K
Total assetsPt X · Ln 16$174K
Program-expense ratioPt IX · col B63%
Voting members of governing bodyPt I · Ln 35
Independent voting membersPt I · Ln 45
Mission & Programs · Part III

Where the work happens

2 program services account for $295K of program spending, described in the organization's own filed words · FY2025.
01

In Schools

Natural high provides research informed drug-prevention programming to teachers across the country at no cost. Programming consists of 1) stories of celebritites sharing their personal stories of choosing their natural highs over drugs, 2) discussion guides, 3) worksheets, and 4) additional activities that focus on resiliency theory, 40…

$295Kprogram expense
02

Online

In 2025 we continued to promote our fentanyl toolkit (video, discussion questions, film screening guide, and resources) to raise awareness and inform kids, educators, and parents about the dangers of fentanyl. We continued to expand our natural high essentials.

Pt IX · col B

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CNatural High
EINHdr · item D33-0668362
Principal addressHdr · item CLa Jolla, CA
WebsiteHdr · item Jnaturalhigh.org
Year of formationHdr · item L1995
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFCommunity Development (S50Z)
Ruling yearIRS BMFAug 1997

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a5
Independent voting membersPt VI · Ln 1b5
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Executive Director
$153,233Pt VII · Sec A
Founder/Board Chair/Presid
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Desiree Pavlik’s $153K as Executive Director is at the 91st percentile of top reported officer pay among 1710 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Desiree Pavlik$153,233$148,302$141,240$138,667$113,333$33,333
Gina Morris$114,446

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$396K · 98%
Other revenue$8K · 2%
Contributions & grants98%$396K
Other revenue2%$8K
Investment income$1
Total revenueLn 12$404K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.63 Management & general $0.27 Fundraising $0.09
Program services63%$295K
Management & general27%$127K
Fundraising9%$43K
Total functional expensesLn 25$465K

Balance Sheet

Part X · end of year
CashLn 1$55K
Total assetsLn 16$174K
Total liabilitiesLn 26$1K
Total net assetsLn 32$173K
Months of cash on handcomputed1.4

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $55K · Operating expenses/yr $465K
1.4 months
Where the money goes
Program services
Program services $295K · Total expenses $465K
63%
Management & General
Management & general $127K · Total expenses $465K
27%
Fundraising
Fundraising $43K · Total expenses $465K
9%
Cost to raise $1
Fundraising expense (3-yr avg) $39K · Solicited contributions (3-yr avg) $342K
$0.12 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $396K · Total revenue $404K
98%
Government reliance
Government grants — · Total revenue $404K
Earned-income share
Program service revenue $0 · Total revenue $404K
0%
Investment reliance
Investment income $1 · Total revenue $404K
<0.01%
Program self-sufficiency
Program service revenue $0 · Total expenses $465K
0%
Growth & trend
Revenue growth (YoY)
This year $404K · Prior year $301K
+34%
Revenue CAGR
FY2020 $580K · FY2025 $404K
-7%
Net-asset trend (YoY)
End of year $173K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $404K · Expenses $465K
-15%
Liabilities-to-Assets
Total liabilities — · Total assets $174K
Net-asset ratio
Net assets $173K · Total assets $174K
99%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $174K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Desiree Pavlik · Reported title EXECUTIVE DIRECTOR · Highest reported compensation $153K · Total expenses $465K
33%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $218K · Total expenses $465K
47%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 63%
Overhead ratio 27%
Fundraising cost ratio 11%
Revenue growth 34%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 11 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$404K revenue · viewing · ⤓ 990 PDF
FY2024$301K revenue · ⤓ 990 PDF
FY2023$425K revenue · ⤓ 990 PDF
FY2022$350K revenue · ⤓ 990 PDF
FY2021$571K revenue · ⤓ 990 PDF
FY2020$580K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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