Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 1986.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
81 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
18 people listed on the 990; $3.2M paid to officers and key staff.
Cedric Bryant’s $492K as President & Chief Executive Officer is at the 82nd percentile of top reported officer pay among 290 $10–100M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Scott Goudeseune CEO | — | — | $605,193 | $645,204 | — |
| Scott Goudeseune | $343,645 | $549,112 | — | — | $628,229 |
| Alex Mirnezam | $434,601 | $401,759 | $498,001 | $440,756 | $469,890 |
| Cedric Bryant | $491,917 | $434,205 | $471,837 | $467,659 | $455,578 |
| Amanda Cass | $368,481 | $359,967 | $351,201 | $344,949 | $337,603 |
| David Fischer | $344,659 | $236,361 | $239,313 | $190,928 | $234,910 |
| Graham Melstrand | — | — | — | $318,701 | $339,525 |
| Graham Melstrand Evpcommunity | $295,927 | $300,425 | $318,305 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Encourages people to be active and healthy through fitness education and resources.
This section is blank until American Council on Exercise claims this page.
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Continuing Education and Renewals
Ace developed and updated approximately 40 education programs and courses, including the ace health and wellness summit: a holistic approach to mental health and mindful movement: coaching clients to become more active.
Certification and Preparatory Education
The education of well-qualified exercise professionals and health coaches is the foundation of the ace approach to get people moving. Ace develops, reviews, and maintains educational resources, study materials and training manuals and related exams.
Outreach
Ace continues to provide the public with science-based information to educate and encourage people from all walks of life to achieve sustainable health changes. In the past year, ace invested in original research, including youth sport coaches' knowledge of exercise physiology and related concepts.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.1M | $1.3M |
| InvestmentsLn 11–13 | $7.1M | $7.3M |
| Land, buildings, equipmentLn 10c | $308K | $227K |
| Total assetsLn 16 | $16.7M | $14.9M |
| LiabilitiesLn 26 | $10.3M | $9.3M |
| Net assetsLn 32 | $6.4M | $5.6M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $1.8M | $1.1M | $704K | |
| Other salaries and wagesLn 7 | $8.4M | $6.4M | $2.0M | |
| Pension plan contributionsLn 8 | $215K | $174K | $40K | |
| Other employee benefitsLn 9 | $854K | $727K | $128K | |
| Payroll taxesLn 10 | $615K | $466K | $149K | |
| Legal feesLn 11b | $51K | $51K | ||
| Accounting feesLn 11c | $113K | $113K | ||
| Investment management feesLn 11f | $39K | $39K | ||
| Other fees for servicesLn 11g | $1.0M | $1.0M | $38K | |
| Advertising and promotionLn 12 | $2.3M | $2.3M | $568 | |
| Office expensesLn 13 | $77K | $73K | $5K | |
| OccupancyLn 16 | $456K | $379K | $78K | |
| TravelLn 17 | $55K | $32K | $23K | |
| Conferences, conventions and meetingsLn 19 | $115K | $84K | $30K | |
| Depreciation, depletion and amortizationLn 22 | $134K | $104K | $29K | |
| InsuranceLn 23 | $175K | $135K | $40K | |
| Other expenses (24a–d)Ln 24 | $3.0M | $2.8M | $184K | |
| All other expensesLn 24e | $369K | $219K | $150K | |
| Total functional expensesLn 25 | $19.7M | $15.9M | $3.8M | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $19.3M | $19.7M | −$461K | $5.6M | 990 PDF |
| FY2024 | $19.6M | $24.8M | −$5.2M | $6.4M | 990 PDF |
| FY2023 | $19.6M | $24.7M | −$5.1M | $12.3M | 990 PDF |
| FY2022 | $26.7M | $24.3M | $2.4M | $16.8M | 990 PDF |
| FY2021 | $26.4M | $25.0M | $1.4M | $15.6M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $19,271,696 across 8 lines filed
Part IX · Statement of functional expenses $19,732,804 across 18 lines filed
Part X · Balance sheet $14,921,408 assets, 17 lines filed
Part XI · Reconciliation of net assets $5,576,525 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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