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Now What

Tax-deductible

Los Angleles, CA501(c)(3)Since 2024Civil Rights & Advocacy EIN 32-0753028Revenue $480K in FY2025Latest return filed Jun 1, 2026

On file with the IRSnow-what.usLos Angleles, CATax-exempt since Nov 2024Publicly supported charity — 170(b)(1)(A)(vi)

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To educate and engage young people (ages 18-34) on civic issiues using short animated content.

501(c)(3) charity; gifts are tax-deductible.
99¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 2
filings with a surplus
Average surplus $109K a year · 28% of revenue · last 2 filings
Looks good: a surplus in 2 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
99%
of spending
Looks good: 99% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
6 mo
of spending, in cash
Looks good: 5.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $10K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
12
of 12 voting members
Looks good: 12 of 12 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$480K
+68% vs prior year
Spent
$463K
To programs
99%
Net assets
$217K
By yearFY2024–FY2025
Revenue
$480K
FY2025▲ +68%
Tap a bar for its year
Revenue by fiscal year
FY2024$286K
FY2025$480K
Expenses
$463K
FY2025▲ +438%
Tap a bar for its year
Expenses by fiscal year
FY2024$86K
FY2025$463K
Net assets
$217K
FY2025▲ +8%
Tap a bar for its year
Net assets by fiscal year
FY2024$200K
FY2025$217K

From the FY2025 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2024.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

99 cents of each dollar spent went to programs.

Program services 99% · $459K Management & general 1% · $4K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

11 people listed on the 990.

Part VII, Section A · reportable compensation
Brendan Burch
President
$0Pt VII · Sec A
Duke Logan
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
David Hickton
Board Member
$0Pt VII · Sec A
Wendy Willis
Board Member
$0Pt VII · Sec A
Kate Purdy
Board Member
$0Pt VII · Sec A
Matt Danner
Board Member
$0Pt VII · Sec A
Samantha Scharff
Board Member
$0Pt VII · Sec A
See Now What executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Educates and engages young adults on civic issues with short animated videos.

Questions for Now What

Tap to ask. Now What sees how many people are interested.

Your first name shows with your question. Now What answers here, for everyone.

1 program · $459K · in their own filed words · FY2025
01

Now what? Produced and distributed animated short films focused on political literacy, reproductive rights, economic justice and gun safwty. Shorts were published on social platforms to reach young voters, generating over 25,000 followers and millions of views.

$459Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Jewish Communal FundFY2024$10K
Total grants receivedfrom 1 funder$10K

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$480K
Ln 12
Fees for servicesLn 2g$476K
Gifts and grantsLn 1h$4K
Money outPt IX
$463K
Ln 25
Programscol B$459K
Managementcol C$4K
Owns and owesPt X
$217K
net assets · Ln 32
Cash and savingsLn 1–2$217K
Total assetsLn 16$217K
LiabilitiesLn 26$0
PeoplePt VI, VII
11
listed · VII A
PaidVII A0
Voting boardVI 1a12
IndependentVI 1b12
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4K
Fees for servicesLn 2g$476K
Total revenueLn 12$480K
Assets in detailPt X, end of year
CashLn 1$217K
Cash and savings togetherLn 1–2$217K
Total assetsLn 16$217K
LiabilitiesLn 26$0
Net assetsLn 32$217K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$200K$217K
Total assetsLn 16$200K$217K
LiabilitiesLn 26$0$0
Net assetsLn 32$200K$217K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Management feesLn 11a$2K$2K
Legal feesLn 11b$1K$1K
Accounting feesLn 11c$500$500
Advertising and promotionLn 12$6K$6K
Office expensesLn 13$4K$4K
TravelLn 17$4K$4K
Other expenses (24a–d)Ln 24$445K$445K
All other expensesLn 24e$28$28
Total functional expensesLn 25$463K$459K$4K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS Jun 1, 2026 $480K$463K$17K$217K 990 PDF
FY2024Filed with the IRS May 13, 2025 $286K$86K$200K$200K 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $479,728 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$3,889
I-9 Program service revenuePrior year $0$475,839
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $0$479,728
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $0$462,982
I-18 Total expensesPrior year $0$462,982
I-19 Revenue less expensesPrior year $0$16,746
Part VI · Governance 12 of 12 board members independent, 2 to look at
VI-1a Voting members of the governing body12
VI-1b Independent voting members12
VI-2 Family or business relationship among officers or directorsYes
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $479,728 across 3 lines filed
Lines not itemized here account for $475,839 of total revenue; see the IRS return.
VIII-1f All other contributions, gifts and grants$3,889
VIII-1h Total contributions, gifts and grants$3,889
VIII-12 Total revenueRelated to mission $475,839 · Unrelated business $0 · Excluded from tax $0$479,728
Part IX · Statement of functional expenses $462,982 across 8 lines filed
IX-11a Management feesManagement $2,490$2,490
IX-11b Legal feesManagement $1,441$1,441
IX-11c Accounting feesManagement $500$500
IX-12 Advertising and promotionPrograms $6,156$6,156
IX-13 Office expensesPrograms $3,510$3,510
IX-17 TravelPrograms $4,172$4,172
IX-24 Other expenses (24a–d)Programs $444,685$444,685
IX-24e All other expensesPrograms $28$28
IX-25 Total functional expensesPrograms $458,551 · Management $4,431 · Fundraising $0$462,982
Part X · Balance sheet $217,082 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $200,336$217,082
X-16 Total assetsStart of year $200,336$217,082
X-26 Total liabilitiesStart of year $0$0
X-29 Capital stock or trust principalStart of year $0$0
X-30 Paid-in or capital surplusStart of year $0$0
X-31 Retained earnings or endowmentStart of year $200,336$217,082
X-32 Total net assets or fund balancesStart of year $200,336$217,082
X-33 Total liabilities and net assetsStart of year $200,336$217,082
Part XI · Reconciliation of net assets $217,082 net assets at year end
XI-1 Total revenue$479,728
XI-2 Total expenses$462,982
XI-3 Revenue less expenses$16,746
XI-4 Net assets at start of year$200,336
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$217,082

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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