Reliant Media Group FY2023 filing

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Reliant Media Group exists to help the Church testify of all that Jesus is doing. We help Christian nonprofits and churches with their digital marketing, storytelling, and communications. We also provide digital content and videos that inspire and mobilize the Church globally.

501(c)(3) charity; gifts are tax-deductible.
62¢ of each $1 spent went to programs.
$130K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 3
filings with a surplus
Average surplus $4K a year · 1% of revenue · last 3 filings
Worth a look: a surplus in 1 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
62%
of spending
Worth a look: 62% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$130K
to officers and key staff · 28% of spending
Worth a look: pay to officers and key staff is 28% of spending; over 20%.
Pt VII · Sec A
2 mo
of spending, in cash
Fine: 2.0 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$21K
27% of total assets
Looks good: liabilities are 27% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 9 voting members
Looks good: 7 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$435K
+49% vs prior year
Spent
$467K
To programs
62%
Net assets
$58K
By yearFY2021–FY2024
Revenue
$435K
FY2023▲ +49%
Tap a bar for its year
Revenue by fiscal year
FY2021$117K
FY2022$292K
FY2023$435K
FY2024$446K
Expenses
$467K
FY2023▲ +92%
Tap a bar for its year
Expenses by fiscal year
FY2021Not on file
FY2022$244K
FY2023$467K
FY2024$450K
Net assets
$58K
FY2023▼ -35%
Tap a bar for its year
Net assets by fiscal year
FY2021$41K
FY2022$90K
FY2023$58K
FY2024$54K

From the FY2023 Form 990 · see the original

990 PDF Claim
You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Exemption reinstated (2014-05-15). Per the IRS revocation list. Latest filing on record: FY2024. IRS ruling in Sep 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

62 cents of each dollar spent went to programs.

Program services 62% · $290K Management & general 37% · $174K Fundraising 1% · $3K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

9 people listed on the 990; $130K paid to officers and key staff.

Part VII, Section A · reportable compensation
Managing Director
$112,800Pt VII · Sec A
$17,360Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A

Sarah Van Winkle’s $11K as Director is at the 8th percentile of top reported officer pay among 2132 $100K–1M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021
Zachary Leighton—$112,800$39,111$40,155
Sarah Van Winkle$11,025$17,360——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Reliant Media Group executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Empowering churches and Christian nonprofits with digital marketing, storytelling, and inspiring global content.

Questions for Reliant Media Group

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Your first name shows with your question. Reliant Media Group answers here, for everyone.

3 programs · $253K · in their own filed words · FY2023
01

Website design, development and hosting for CRU, a Christian ministry. www.CRU.org

$124Kprogram expense
02

Website design, development and hosting for Family Life, a Christian ministry. www.familylife.org

$101Kprogram expense
03

Website design, development and hosting for LDHR, a Christian ministry. www.LDHR.org

$29Kprogram expense

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$435K
Ln 12
Fees for servicesLn 2g$364K
Gifts and grantsLn 1h$71K
Money outPt IX
$467K
Ln 25
Programscol B$290K
Managementcol C$174K
Fundraisingcol D$3K
Owns and owesPt X
$58K
net assets · Ln 32
Cash and savingsLn 1–2$78K
Total assetsLn 16$80K
LiabilitiesLn 26$21K
PeoplePt VI, VII
9
listed · VII A
PaidVII A2
Voting boardVI 1a9
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$71K
Fees for servicesLn 2g$364K
Total revenueLn 12$435K
Assets in detailPt X, end of year
CashLn 1$78K
Cash and savings togetherLn 1–2$78K
Other assetsLn 15$2K
Total assetsLn 16$80K
LiabilitiesLn 26$21K
Net assetsLn 32$58K
OperationsPt I, VI
EmployeesI 51
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$91K$78K
Total assetsLn 16$91K$80K
LiabilitiesLn 26$1K$21K
Net assetsLn 32$90K$58K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$290K$290K
Pay of current officers, directors and key staffLn 5$113K$113K
Payroll taxesLn 10$538$538
Accounting feesLn 11c$1K$1K
Professional fundraising feesLn 11e$3K$3K
Other fees for servicesLn 11g$42K$42K
Advertising and promotionLn 12$11K$11K
Office expensesLn 13$228$228
Information technologyLn 14$4K$4K
InsuranceLn 23$414$414
Other expenses (24a–d)Ln 24$2K$2K
Total functional expensesLn 25$467K$290K$174K$3K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 LatestFiled with the IRS Nov 4, 2025 $446K$450K−$4K$54K 990 PDF
FY2023 ViewingFiled with the IRS Oct 17, 2024 $435K$467K−$31K$58K 990 PDF
FY2022Filed with the IRS Aug 5, 2023 $292K$244K$48K$90K 990 PDF
FY2021Filed with the IRS Sep 17, 2022 $117K$41K 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $435,446 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $128,060$71,465
I-9 Program service revenuePrior year $164,095$363,981
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenuePrior year $292,155$435,446
I-13 Grants and similar amounts paidPrior year $193,713$290,169
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $39,111$113,338
I-16a Professional fundraising fees$2,988
I-17 Other expensesPrior year $10,943$60,436
I-18 Total expensesPrior year $243,767$466,931
I-19 Revenue less expensesPrior year $48,388−$31,485
Part VI · Governance 7 of 9 board members independent, 4 to look at
VI-1a Voting members of the governing body9
VI-1b Independent voting members7
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $435,446 across 4 lines filed
VIII-1f All other contributions, gifts and grants$71,465
VIII-1h Total contributions, gifts and grants$71,465
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $363,981$363,981
VIII-12 Total revenueRelated to mission $363,981 · Unrelated business $0 · Excluded from tax $0$435,446
Part IX · Statement of functional expenses $466,931 across 11 lines filed
IX-1 Grants to domestic organizationsPrograms $290,169$290,169
IX-5 Pay of current officers, directors and key staffManagement $112,800$112,800
IX-10 Payroll taxesManagement $538$538
IX-11c Accounting feesManagement $1,425$1,425
IX-11e Professional fundraising feesFundraising $2,988$2,988
IX-11g Other fees for servicesManagement $41,517$41,517
IX-12 Advertising and promotionManagement $10,927$10,927
IX-13 Office expensesManagement $228$228
IX-14 Information technologyManagement $4,173$4,173
IX-23 InsuranceManagement $414$414
IX-24 Other expenses (24a–d)Management $1,752$1,752
IX-25 Total functional expensesPrograms $290,169 · Management $173,774 · Fundraising $2,988$466,931
Part X · Balance sheet $79,575 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $91,115$77,774
X-15 Other assets$1,801
X-16 Total assetsStart of year $91,115$79,575
X-17 Accounts payable and accrued expensesStart of year $1,305$21,250
X-26 Total liabilitiesStart of year $1,305$21,250
X-27 Net assets without donor restrictionsStart of year $89,810$58,325
X-32 Total net assets or fund balancesStart of year $89,810$58,325
X-33 Total liabilities and net assetsStart of year $91,115$79,575
Part XI · Reconciliation of net assets $58,325 net assets at year end
XI-1 Total revenue$435,446
XI-2 Total expenses$466,931
XI-3 Revenue less expenses−$31,485
XI-4 Net assets at start of year$89,810
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$58,325

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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