Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Aug 2010.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
74 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
4 people listed on the 990; $127K paid to officers and key staff.
Alan Himelfarb’s $88K as Executive Director is at the 72nd percentile of top reported officer pay among 1979 $100K–1M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2020 |
|---|---|---|---|---|
| Alan Himelfarb | $88,000 | $92,000 | $84,000 | $86,500 |
| Janet Newman | $23,000 | $28,000 | $24,000 | $17,850 |
| Mike McGee | $3,555 | — | — | $22,356 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Starting Hearts INC executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Save lives by responding to sudden cardiac arrest emergencies.
Questions for Starting Hearts INC
Your first name shows with your question. Starting Hearts INC answers here, for everyone.
To provide free education about the signs of sudden cardiac arrest, the administration of defibrillation and cardiopulmonary resuscitation, access to automated external deibrillators. And implement citizen response strategies.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $208K | $315K |
| Land, buildings, equipmentLn 10c | $143K | $131K |
| Total assetsLn 16 | $426K | $609K |
| LiabilitiesLn 26 | $52K | $276K |
| Net assetsLn 32 | $374K | $333K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $116K | $116K | ||
| Other salaries and wagesLn 7 | $117K | $65K | $52K | |
| Legal feesLn 11b | $12K | $12K | ||
| Accounting feesLn 11c | $5K | $5K | ||
| Advertising and promotionLn 12 | $28K | $28K | ||
| Office expensesLn 13 | $31K | $3K | $28K | |
| Information technologyLn 14 | $16K | $16K | ||
| TravelLn 17 | $9K | $8K | $1K | |
| Depreciation, depletion and amortizationLn 22 | $12K | $6K | $6K | |
| Other expenses (24a–d)Ln 24 | $116K | $116K | ||
| All other expensesLn 24e | $11K | $10K | $107 | $510 |
| Total functional expensesLn 25 | $473K | $352K | $120K | $510 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 LatestFiled with the IRS Nov 17, 2025 | $314K | $368K | −$54K | $243K | 990 PDF |
| FY2023Filed with the IRS Nov 14, 2024 | $311K | $331K | −$20K | $297K | 990 PDF |
| FY2022Filed with the IRS Sep 12, 2023 | $296K | $262K | $34K | $336K | 990 PDF |
| FY2021Filed with the IRS Aug 17, 2022 | $324K | $372K | −$48K | $301K | 990 PDF |
| FY2020 ViewingFiled with the IRS Oct 20, 2021 | $432K | $473K | −$41K | $333K | 990 PDF |
Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $431,561 revenue, 12 lines filed
Part VI · Governance 1 of 4 board members independent, 3 to look at
Part VIII · Statement of revenue $431,561 across 7 lines filed
Part IX · Statement of functional expenses $472,718 across 11 lines filed
Part X · Balance sheet $609,172 assets, 13 lines filed
Part XI · Reconciliation of net assets $333,023 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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