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Cook County Visitors Bureau FY2021 filing

Grand Marais, MNUnknown exempt organization EIN 27-2386592Revenue $2.3M in FY2021

On file with the IRSvisitcookcounty.comPo Box 1330 · Grand Marais, MN

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The corporation exists to promote and increase tourism within Cook County, minnesota for the benefit of its members and their members, employees and communities. IT will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring Visitors to Cook County.

100¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Programs: Part IX

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $105K a year · 4% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
7 mo
of spending, in cash
Looks good: 6.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $2.3M
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$55K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
12
of 12 voting members
Looks good: 12 of 12 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.3M
Spent
$1.4M
To programs
100%
Net assets
$1.1M
By yearFY2021–FY2025
Revenue
$2.3M
FY2021
Tap a bar for its year
Revenue by fiscal year
FY2021$2.3M
FY2022$2.8M
FY2023$2.8M
FY2024$2.5M
FY2025$2.6M
Expenses
$1.4M
FY2021
Tap a bar for its year
Expenses by fiscal year
FY2021$1.4M
FY2022$2.2M
FY2023$3.7M
FY2024$2.6M
FY2025$2.5M
Net assets
$1.1M
FY2021
Tap a bar for its year
Net assets by fiscal year
FY2021$1.1M
FY2022$1.6M
FY2023$710K
FY2024$567K
FY2025$709K

From the FY2021 Form 990 (year ending April 2021) · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $1.4M

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

12 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2020); the FY2021 filing did not itemize Part VII
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024
Linda Jurek$131,533$130,847

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Cook County Visitors Bureau executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes tourism in Cook County, Minnesota, to benefit local businesses and communities.

Questions for Cook County Visitors Bureau

Tap to ask. Cook County Visitors Bureau sees how many people are interested.

Your first name shows with your question. Cook County Visitors Bureau answers here, for everyone.

Provided by the organization

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1 program · $1.4M · in their own filed words · FY2020
01

Increase tourism in cook county, minnesota.

$1.4Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Lutsen Tofte Tourism AssocFY2024$1.3M
Grand Marais Area Tourism AssnFY2024$668K
Gunflint Trail AssociationFY2024$290K
Total grants receivedfrom 3 funders$2.3M
See all 3 funders →

By the numbers

The FY2021 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$2.3M
Ln 12
Fees for servicesLn 2g$2.3M
Money outPt IX
$1.4M
Ln 25
Programscol B$1.4M
Owns and owesPt X
$1.1M
net assets · Ln 32
Cash and savingsLn 1–2$746K
Total assetsLn 16$1.1M
LiabilitiesLn 26$55K
PeoplePt VI, VII
12
listed · VII A
PaidVII A0
Voting boardVI 1a12
IndependentVI 1b12
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$2.3M
Total revenueLn 12$2.3M
Assets in detailPt X, end of year
CashLn 1$746K
Cash and savings togetherLn 1–2$746K
Land, buildings, equipmentLn 10c$276K
Total assetsLn 16$1.1M
LiabilitiesLn 26$55K
Net assetsLn 32$1.1M
OperationsPt I, VI
EmployeesI 50
Fiscal year endsHeaderApril
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$143K$746K
Land, buildings, equipmentLn 10c$287K$276K
Total assetsLn 16$432K$1.1M
LiabilitiesLn 26$245K$55K
Net assetsLn 32$187K$1.1M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$325K$325K
Other employee benefitsLn 9$53K$53K
Payroll taxesLn 10$25K$25K
Accounting feesLn 11c$5K$5K
Advertising and promotionLn 12$554K$554K
Office expensesLn 13$25K$25K
OccupancyLn 16$1K$1K
TravelLn 17$1K$1K
InterestLn 20$2K$2K
Depreciation, depletion and amortizationLn 22$11K$11K
InsuranceLn 23$5K$5K
Other expenses (24a–d)Ln 24$337K$337K
All other expensesLn 24e$9K$9K
Total functional expensesLn 25$1.4M$1.4M$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $2.6M$2.5M$141K$709K 990 PDF
FY2024 $2.5M$2.6M−$143K$567K 990 PDF
FY2023 $2.8M$3.7M−$920K$710K 990 PDF
FY2022 $2.8M$2.2M$545K$1.6M 990 PDF
FY2021 Viewing $2.3M$1.4M$902K$1.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants O · Explanations
See the full FY2021 990 (6 parts)
Part I · Summary $2,254,833 revenue, 12 lines filed
I-8 Contributions and grants$0
I-9 Program service revenuePrior year $1,981,794$2,254,833
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenuePrior year $1,981,794$2,254,833
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $457,883$402,938
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $1,675,516$950,181
I-18 Total expensesPrior year $2,133,399$1,353,119
I-19 Revenue less expensesPrior year −$151,605$901,714
Part VI · Governance 12 of 12 board members independent, 4 to look at
VI-1a Voting members of the governing body12
VI-1b Independent voting members12
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $2,254,833 across 2 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,254,833$2,254,833
VIII-12 Total revenueRelated to mission $2,254,833$2,254,833
Part IX · Statement of functional expenses $1,353,119 across 13 lines filed
IX-7 Other salaries and wagesPrograms $325,267$325,267
IX-9 Other employee benefitsPrograms $52,535$52,535
IX-10 Payroll taxesPrograms $25,136$25,136
IX-11c Accounting feesPrograms $5,088$5,088
IX-12 Advertising and promotionPrograms $554,117$554,117
IX-13 Office expensesPrograms $24,657$24,657
IX-16 OccupancyPrograms $1,320$1,320
IX-17 TravelPrograms $1,495$1,495
IX-20 InterestPrograms $2,087$2,087
IX-22 Depreciation, depletion and amortizationPrograms $11,048$11,048
IX-23 InsurancePrograms $4,525$4,525
IX-24 Other expenses (24a–d)Programs $336,909$336,909
IX-24e All other expensesPrograms $8,935$8,935
IX-25 Total functional expensesPrograms $1,353,119 · Management $0 · Fundraising $0$1,353,119
Part X · Balance sheet $1,140,399 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $142,759$746,146
X-4 Accounts receivableStart of year $2,106$118,067
X-10c Land, buildings and equipment, netStart of year $287,234$276,186
X-16 Total assetsStart of year $432,099$1,140,399
X-17 Accounts payable and accrued expensesStart of year $543$55,402
X-26 Total liabilitiesStart of year $245,447$55,402
X-27 Net assets without donor restrictionsStart of year $186,652$1,084,997
X-32 Total net assets or fund balancesStart of year $186,652$1,084,997
X-33 Total liabilities and net assetsStart of year $432,099$1,140,399
Part XI · Reconciliation of net assets $1,084,997 net assets at year end
XI-1 Total revenue$2,254,833
XI-2 Total expenses$1,353,119
XI-3 Revenue less expenses$901,714
XI-4 Net assets at start of year$186,652
XI-9 Other changes in net assets−$3,369
XI-10 Net assets at end of year$1,084,997

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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