Heroic Imagination Project FY2020 filing

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Inspired by the heroic imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education, and social activism to create everyday heroes equipped to solve local and global problems.

Form 990 Part I, line 1, FY2020. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 27-1964460) · Dispute this line
501(c)(3) charity; gifts are tax-deductible.
23¢ of each $1 spent went to programs.
$5K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
The IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest 990-N e-Postcard
The latest return is for FY2025, 1 tax year back.
IRS e-file · Filing history
Spent on programs
23%
of spending
23% of spending went to programs.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$5K
to officers and key staff · 14% of spending
Pay to officers and key staff is 14% of spending.
Part VII, Section A
4.0 mo
of spending, in cash
4.0 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $15K
1 funder names it on their filings.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Liabilities are 0% of assets.
Pt X · Ln 26
Independent board members
3
of 3 voting members
3 of 3 voting members are independent.
Pt VI · Ln 1a–1b
Revenue
$36K
Spent
$35K
To programs
23%
Net assets
$12K
By yearFY2020–FY2023
Revenue
$36K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$36K
FY2023$60K
Net assets
$12K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$12K
FY2023$4K

From the FY2020 Form 990 · see the original

You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2023) →

Is it real?

Yes. Exemption reinstated (2013-05-15). Per the IRS revocation list. Files the 990-N e-Postcard (latest 2025). Last full Form 990: 2023. IRS ruling in Feb 2015.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

23 cents of each dollar spent went to programs.

Program services 23% · $8K Management & general 77% · $27K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

4 people listed on the 990; $5K paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
Assistant to Dr. Zimbardo
$4,805Pt VII · Sec A
President
$0Pt VII · Sec A
President Emeritus
$0Pt VII · Sec A
$0Pt VII · Sec A

Taylor Langley’s $5K as Assistant to Dr. Zimbardo is at the 12th percentile of top reported officer pay among 202 <$100K human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See Heroic Imagination Project executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowers people with research, education, and activism to solve problems and become everyday heroes.

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1 program · $8K · in their own filed words · FY2020
01

Inspired by the heroic imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education, and social activism to create everyday heroes equipped to solve local and global problems.

Form 990 Part III, line 4, FY2020. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 27-1964460) · Dispute this line
$8Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$15K

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$36K
Ln 12
Gifts and grantsLn 1h$21K
Fees for servicesLn 2g$16K
Other incomeLn 4–11$1
Money outPt IX
$35K
Ln 25
Programscol B$8K
Managementcol C$27K
Owns and owesPt X
$12K
net assets · Ln 32
Cash and savingsLn 1–2$12K
Total assetsLn 16$12K
LiabilitiesLn 26$0
PeoplePt VI, VII
4
listed · VII A
PaidVII A1
Voting boardVI 1a3
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$21K
Government grantsLn 1e$0
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$16K
Other incomeLn 4–11$1
Total revenueLn 12$36K
Assets in detailPt X, end of year
CashLn 1$12K
Cash and savings togetherLn 1–2$12K
Total assetsLn 16$12K
LiabilitiesLn 26$0
Net assetsLn 32$12K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$10K$12K
Total assetsLn 16$10K$12K
LiabilitiesLn 26$0$0
Net assetsLn 32$10K$12K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of officers and key staff (Part IX, line 5)Ln 5$5K$5K
Other salaries and wagesLn 7$15K$3K$11K
Other employee benefitsLn 9$505$505
Payroll taxesLn 10$1K$1K
Accounting feesLn 11c$3K$3K
Office expensesLn 13$5$5
Information technologyLn 14$3K$3K
Conferences, conventions and meetingsLn 19$2K$2K
Other expenses (24a–d)Ln 24$6K$0$6K$0
All other expensesLn 24e$0
Total functional expensesLn 25$35K$8K$27K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2023 LatestFiled with the IRS Oct 1, 2024 $60K$4K 990 PDF
FY2022 Not on file
FY2021 Not on file
FY2020 ViewingFiled with the IRS Jan 26, 2022 $36K$35K$2K$12K 990 PDF

Files the 990-N e-Postcard (latest 2025). Last full Form 990: 2023. The 990-N has no money details, and postcard years before 2025 are not published by the IRS.

Schedules filed Part IV

A · Public support I · Grants O · Explanations
See the full FY2020 990
Part I · Summary $36,339 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $34,196$20,515
I-9 Program service revenuePrior year $37,531$15,823
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $129$1
I-12 Total revenuePrior year $71,856$36,339
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $73,067$21,049
I-16a Professional fundraising feesPrior year $5,000$0
I-17 Other expensesPrior year $28,380$13,599
I-18 Total expensesPrior year $106,447$34,648
I-19 Revenue less expensesPrior year −$34,591$1,691
Part VI · Governance 3 of 3 board members independent, 3 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members3
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $36,339 across 11 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$20,515
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$20,515
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $15,823 · Unrelated business $0 · Excluded from tax $0$15,823
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $1 · Unrelated business $0 · Excluded from tax $0$1
VIII-12 Total revenueRelated to mission $15,824 · Unrelated business $0 · Excluded from tax $0$36,339
Part IX · Statement of functional expenses $34,648 across 10 lines filed
IX-5 Pay of officers and key staff (Part IX, line 5)Programs $4,805$4,805
IX-7 Other salaries and wagesPrograms $3,288 · Management $11,315$14,603
IX-9 Other employee benefitsManagement $505$505
IX-10 Payroll taxesManagement $1,136$1,136
IX-11c Accounting feesManagement $2,836$2,836
IX-13 Office expensesManagement $5$5
IX-14 Information technologyManagement $2,560$2,560
IX-19 Conferences, conventions and meetingsManagement $2,232$2,232
IX-24 Other expenses (24a–d)Programs $0 · Management $5,966 · Fundraising $0$5,966
IX-24e All other expenses$0
IX-25 Total functional expensesPrograms $8,093 · Management $26,555 · Fundraising $0$34,648
Part X · Balance sheet $11,686 assets, 7 lines filed
X-1 Cash, non-interest-bearingStart of year $9,995$11,686
X-16 Total assetsStart of year $9,995$11,686
X-26 Total liabilitiesStart of year $0$0
X-27 Net assets without donor restrictionsStart of year $9,995$11,686
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $9,995$11,686
X-33 Total liabilities and net assetsStart of year $9,995$11,686
Part XI · Reconciliation of net assets $11,686 net assets at year end
XI-1 Total revenue$36,339
XI-2 Total expenses$34,648
XI-3 Revenue less expenses$1,691
XI-4 Net assets at start of year$9,995
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$11,686

Form 990 e-file FY2020 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File

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