Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2023.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
81 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
12 people listed on the 990; $31K paid to officers and key staff.
Josh Golin’s $168K as Executive Director is at the 75th percentile of top reported officer pay among 1552 $1–10M youth development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2025 | FY2024 |
|---|---|---|
| Josh Golin | $167,998 | — |
| Haley Hinkle | $111,458 | — |
| Amy Hendershot | $110,300 | — |
| Joshua Golin | — | $30,677 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Advocates to end marketing to children and help them thrive in a screen-obsessed culture.
Questions for Fairplay INC
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Fairplay leads the designed with kids in mind (dwkim) coalition - comprised of 11 organizations who collaborate to educate the public, lawmakers, and policy makers about the harmful impacts of big tech's manipulative business model upon young people, and advocate for enactment and enforcement of protections on the national and state…
The screen time action network at fairplay is a global collaborative of practitioners, educators, advocates, and parents working to reduce excessive and harmful screen use in childhood and protect kids online.
Fairplay has been working to complete a qualitative research report on the unfair impacts of marketing in social gaming spaces, like roblox and fortnite. The report supports fairplay's mission to eliminate exploitative and harmful business practices by calling out specific practices and how they harm adolescents.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.0M | |
| Total assetsLn 16 | $0 | $1.1M |
| LiabilitiesLn 26 | $0 | $214K |
| Net assetsLn 32 | $0 | $915K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $240K | $240K | ||
| Grants to domestic individualsLn 2 | $39K | $39K | ||
| Pay of current officers, directors and key staffLn 5 | $142K | $113K | $28K | |
| Other salaries and wagesLn 7 | $663K | $509K | $116K | $38K |
| Pension plan contributionsLn 8 | $46K | $36K | $9K | $2K |
| Other employee benefitsLn 9 | $26K | $20K | $6K | $56 |
| Payroll taxesLn 10 | $77K | $60K | $12K | $6K |
| Legal feesLn 11b | $19K | $19K | ||
| Accounting feesLn 11c | $17K | $13K | $2K | $1K |
| Professional fundraising feesLn 11e | $40K | $40K | ||
| Other fees for servicesLn 11g | $225K | $211K | $5K | $9K |
| Advertising and promotionLn 12 | $140 | $108 | $21 | $11 |
| Office expensesLn 13 | $49K | $40K | $6K | $3K |
| Information technologyLn 14 | $97K | $75K | $14K | $8K |
| OccupancyLn 16 | $26K | $20K | $4K | $2K |
| TravelLn 17 | $93K | $73K | $19K | $1K |
| Conferences, conventions and meetingsLn 19 | $16K | $16K | ||
| Depreciation, depletion and amortizationLn 22 | $4K | $3K | $545 | $285 |
| InsuranceLn 23 | $1K | $799 | $155 | $81 |
| Total functional expensesLn 25 | $1.8M | $1.5M | $213K | $139K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $4.4M | $2.8M | $1.6M | $2.5M | 990 PDF |
| FY2024 Viewing | $2.7M | $1.8M | $915K | $915K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $2,734,381 revenue, 12 lines filed
Part VI · Governance 11 of 11 board members independent, no flags
Part VIII · Statement of revenue $2,734,381 across 6 lines filed
Part IX · Statement of functional expenses $1,818,968 across 19 lines filed
Part X · Balance sheet $1,128,964 assets, 13 lines filed
Part XI · Reconciliation of net assets $915,413 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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