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Cool Choices INC FY2022 filing

Madison, WIUnknown exempt organization EIN 26-4702751Revenue −$2K in FY2022Latest return filed Feb 18, 2026

On file with the IRScoolchoices.comMadison, WI

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The organization implemented programs to reduce greenhouse gas emissions through voluntary actions.

97¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Programs: Part IX

Before you give

FY2022 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 6
filings with a surplus
Average deficit $201K a year · 553% of revenue · last 6 filings
Concern: a surplus in 1 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
97%
of spending
Looks good: 97% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
3 mo
of spending, in cash
Plus $937K in investments, Pt X · Ln 11–13
Fine: 2.9 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $5
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$2K
0.2% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
−$2K
-102% vs prior year
Spent
$57K
To programs
97%
Net assets
$955K
By yearFY2020–FY2025
Revenue
−$2K
FY2022▼ -102%
Tap a bar for its year
Revenue by fiscal year
FY2020$46K
FY2021$113K
FY2022−$2K
FY2023−$56K
FY2024$105K
FY2025$12K
Expenses
$57K
FY2022▼ -65%
Tap a bar for its year
Expenses by fiscal year
FY2020$22K
FY2021$164K
FY2022$57K
FY2023$305K
FY2024$303K
FY2025$571K
Net assets
$955K
FY2022▼ -23%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.3M
FY2021$1.2M
FY2022$955K
FY2023$779K
FY2024$559K
FY2025$0

From the FY2022 Form 990 · see the original

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You’re viewing the FY2022 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

97 cents of each dollar spent went to programs.

Program services 97% · $55K Management & general 3% · $2K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990.

Part VII, Section A · reportable compensation
Mark Redsten
President
$0Pt VII · Sec A
Tom Eggert
Treasurer
$0Pt VII · Sec A
Paul Meier
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
David Gilles
Director
$0Pt VII · Sec A
Matt Frank
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
See Cool Choices INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Reduces greenhouse gas emissions through voluntary actions.

Questions for Cool Choices INC

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1 program · $55K · in their own filed words · FY2022
01

Cool choices, inc. Continued to implement its employee management game in partnership with both private companies and public entities. Through the game, cool choices educates individuals on the benefits of environmentally sustainable actions and encourages individuals' environmentally sustainable behaviors in both the personal and…

$55Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2020
Amazonsmile FoundationFY2020$5
Total grants receivedfrom 1 funder$5
Grants paid · 5 grants · $1.4M · 2021–2025
Windward Fund's Daybreak FundFY2025$560,768
Windward Fund's Daybreak FundFY2024$300,000
Greater Milwaukee Foundation INCWI · FY2023$300,000
Greater Milwaukee Foundation INCWI · FY2022$54,825
Greater Milwaukee Foundation INCWI · FY2021$160,000

By the numbers

The FY2022 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
−$2K
Ln 12
Investment incomeLn 3$49K
Money outPt IX
$57K
Ln 25
Programscol B$55K
Managementcol C$2K
Owns and owesPt X
$955K
net assets · Ln 32
Cash and savingsLn 1–2$14K
Total assetsLn 16$956K
LiabilitiesLn 26$2K
PeoplePt VI, VII
7
listed · VII A
PaidVII A0
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Investment incomeLn 3$49K
Gains on assetsLn 7−$51K
Total revenueLn 12−$2K
Assets in detailPt X, end of year
CashLn 1$37
SavingsLn 2$14K
Cash and savings togetherLn 1–2$14K
InvestmentsLn 11–13$937K
Other assetsLn 15$5K
Total assetsLn 16$956K
LiabilitiesLn 26$2K
Net assetsLn 32$955K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY22End FY22
Cash and savingsLn 1–2$70K$14K
InvestmentsLn 11–13$1.2M$937K
Total assetsLn 16$1.2M$956K
LiabilitiesLn 26$2K$2K
Net assetsLn 32$1.2M$955K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$55K$55K
Accounting feesLn 11c$2K$2K
Office expensesLn 13$25$25
Information technologyLn 14$3$3
Other expenses (24a–d)Ln 24$101$101
Total functional expensesLn 25$57K$55K$2K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 LatestFiled with the IRS Feb 18, 2026 $12K$571K−$559K$0 990 PDF
FY2024Filed with the IRS Nov 17, 2025 $105K$303K−$198K$559K 990 PDF
FY2023Filed with the IRS Nov 20, 2024 −$56K$305K−$361K$779K 990 PDF
FY2022 ViewingFiled with the IRS Nov 15, 2023 −$2K$57K−$59K$955K 990 PDF
FY2021Filed with the IRS Nov 21, 2022 $113K$164K−$51K$1.2M 990 PDF
FY2020Filed with the IRS Oct 29, 2021 $46K$22K$23K$1.3M 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants O · Explanations
See the full FY2022 990 (6 parts)
Part I · Summary −$2,351 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $5$0
I-9 Program service revenue$0
I-10 Investment incomePrior year $113,043−$2,351
I-11 Other revenue$0
I-12 Total revenuePrior year $113,048−$2,351
I-13 Grants and similar amounts paidPrior year $160,000$54,825
I-14 Benefits paid to members$0
I-15 Salaries and benefits$0
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $3,717$1,884
I-18 Total expensesPrior year $163,717$56,709
I-19 Revenue less expensesPrior year −$50,669−$59,060
Part VI · Governance 7 of 7 board members independent, 2 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
Part VIII · Statement of revenue −$2,351 across 3 lines filed
VIII-3 Investment incomeExcluded from tax $48,667$48,667
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$51,018−$51,018
VIII-12 Total revenueExcluded from tax −$2,351−$2,351
Part IX · Statement of functional expenses $56,709 across 5 lines filed
IX-1 Grants to domestic organizationsPrograms $54,825$54,825
IX-11c Accounting feesManagement $1,755$1,755
IX-13 Office expensesManagement $25$25
IX-14 Information technologyPrograms $3$3
IX-24 Other expenses (24a–d)Management $101$101
IX-25 Total functional expensesPrograms $54,828 · Management $1,881 · Fundraising $0$56,709
Part X · Balance sheet $956,490 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $1,315$37
X-2 Savings and temporary cash investmentsStart of year $69,120$13,845
X-11 Publicly traded securitiesStart of year $1,161,369$937,371
X-15 Other assetsStart of year $5,237$5,237
X-16 Total assetsStart of year $1,237,041$956,490
X-17 Accounts payable and accrued expensesStart of year $1,649$1,755
X-26 Total liabilitiesStart of year $1,649$1,755
X-27 Net assets without donor restrictionsStart of year $1,235,392$954,735
X-32 Total net assets or fund balancesStart of year $1,235,392$954,735
X-33 Total liabilities and net assetsStart of year $1,237,041$956,490
Part XI · Reconciliation of net assets $954,735 net assets at year end
XI-1 Total revenue−$2,351
XI-2 Total expenses$56,709
XI-3 Revenue less expenses−$59,060
XI-4 Net assets at start of year$1,235,392
XI-5 Net unrealized gains (losses) on investments−$221,597
XI-10 Net assets at end of year$954,735

Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File

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