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Performance Marketing Alliance INC

Not tax-deductible

Middletown, DE501(c)(6)Community Development EIN 26-3935541Revenue $136K in FY2024

On file with the IRSthepma.org364 East Main Street 444, 19709-1482 · Middletown, DETax-exempt since Nov 2010

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501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Status: IRS Pub. 78

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
0 of 5
filings with a surplus
Average deficit $25K a year · 24% of revenue · last 5 filings
Concern: a surplus in 0 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Cash reserves
3 mo
of spending, in cash
Fine: 2.7 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
0
of 15 voting members
Concern: none of 15 voting members are independent.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$136K
+20% vs prior year
Spent
$138K
To programs
0%
Net assets
$31K
By yearFY2020–FY2024
Revenue
$136K
FY2024▲ +20%
Tap a bar for its year
Revenue by fiscal year
FY2020$89K
FY2021$80K
FY2022$96K
FY2023$113K
FY2024$136K
Expenses
$138K
FY2024▲ +13%
Tap a bar for its year
Expenses by fiscal year
FY2020$103K
FY2021$105K
FY2022$171K
FY2023$122K
FY2024$138K
Net assets
$31K
FY2024▼ -8%
Tap a bar for its year
Net assets by fiscal year
FY2020$141K
FY2021$116K
FY2022$42K
FY2023$33K
FY2024$31K

From the FY2024 Form 990 · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Nov 2010.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

What each dollar paid for.

Management & general 100% · $138K

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

13 people listed on the 990.

Part VII, Section A · reportable compensation
Jeannine Crooks
Board Member
$0Pt VII · Sec A
Kelly Ground
Board Member - Treasurer
$0Pt VII · Sec A
Christen Evans
Board Member
$0Pt VII · Sec A
Debbi Dougherty
Board Member
$0Pt VII · Sec A
Chris Tradgett
Board Member
$0Pt VII · Sec A
Dustin Howes
Board Member
$0Pt VII · Sec A
Jim Nichols
Board Member - Vice President
$0Pt VII · Sec A
Sarah Beeskow Blay
Board Officer
$0Pt VII · Sec A
See Performance Marketing Alliance INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Performance Marketing Alliance INC is a business league or trade association based in Middletown, DE.

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Provided by the organization

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2 programs · in their own filed words · FY2024
01

Thought Leadership

The industry pma represents includes over 200,000 online advertising companies with many diverse business models. The pma creates forums for discussion and resolution of key issues impacting the industry.

Pt IX · col B
02

Grassroots Activities

The performance marketing association (pma) coordinated grassroots efforts to fight legislation in 10 states. The pma interfaced with political advisers, met with legislators and coordinated member action such as letter writing campaigns, calls and visits to state legislators.

Pt IX · col B

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$136K
Ln 12
Gifts and grantsLn 1h$136K
Investment incomeLn 3$2
Money outPt IX
$138K
Ln 25
Managementcol C$138K
Owns and owesPt X
$31K
net assets · Ln 32
Cash and savingsLn 1–2$31K
Total assetsLn 16$31K
LiabilitiesLn 26$0
PeoplePt VI, VII
13
listed · VII A
PaidVII A0
Voting boardVI 1a15
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$136K
Investment incomeLn 3$2
Total revenueLn 12$136K
Assets in detailPt X, end of year
CashLn 1$31K
Cash and savings togetherLn 1–2$31K
Total assetsLn 16$31K
LiabilitiesLn 26$0
Net assetsLn 32$31K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$33K$31K
Total assetsLn 16$33K$31K
LiabilitiesLn 26$0$0
Net assetsLn 32$33K$31K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Legal feesLn 11b$7K$7K
Advertising and promotionLn 12$119K$119K
TravelLn 17$4K$4K
InsuranceLn 23$1K$1K
Other expenses (24a–d)Ln 24$7K$7K
All other expensesLn 24e$175$175
Total functional expensesLn 25$138K$0$138K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $136K$138K−$3K$31K 990 PDF
FY2023 $113K$122K−$9K$33K 990 PDF
FY2022 $96K$171K−$74K$42K 990 PDF
FY2021 $80K$105K−$25K$116K 990 PDF
FY2020 $89K$103K−$14K$141K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $135,936 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $113,497$135,934
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $2$2
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $113,499$135,936
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $122,143$138,499
I-18 Total expensesPrior year $122,143$138,499
I-19 Revenue less expensesPrior year −$8,644−$2,563
Part VI · Governance 0 of 15 board members independent, 4 to look at
VI-1a Voting members of the governing body15
VI-1b Independent voting members0
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $135,936 across 5 lines filed
VIII-1b Membership dues$119,672
VIII-1f All other contributions, gifts and grants$16,262
VIII-1h Total contributions, gifts and grants$135,934
VIII-3 Investment incomeExcluded from tax $2$2
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $2$135,936
Part IX · Statement of functional expenses $138,499 across 6 lines filed
IX-11b Legal feesManagement $7,044$7,044
IX-12 Advertising and promotionManagement $118,875$118,875
IX-17 TravelManagement $4,005$4,005
IX-23 InsuranceManagement $1,091$1,091
IX-24 Other expenses (24a–d)Management $7,309$7,309
IX-24e All other expensesManagement $175$175
IX-25 Total functional expensesPrograms $0 · Management $138,499 · Fundraising $0$138,499
Part X · Balance sheet $30,754 assets, 5 lines filed
X-1 Cash, non-interest-bearingStart of year $33,317$30,754
X-16 Total assetsStart of year $33,317$30,754
X-26 Total liabilitiesStart of year $0$0
X-32 Total net assets or fund balancesStart of year $33,317$30,754
X-33 Total liabilities and net assetsStart of year $33,317$30,754
Part XI · Reconciliation of net assets $30,754 net assets at year end
XI-1 Total revenue$135,936
XI-2 Total expenses$138,499
XI-3 Revenue less expenses−$2,563
XI-4 Net assets at start of year$33,317
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$30,754

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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