To provide essential clothing and supplies to babies born into disadvantaged families.

501(c)(3) charity; gifts are tax-deductible.
72¢ of each $1 spent went to programs.
Run by 526 volunteers and 5 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average surplus $380K a year · 29% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
72%
of spending
Fine: 72% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$200K
to officers and key staff · 13% of spending
Looks good: pay to officers and key staff is 13% of spending; 15% or less.
Pt VII · Sec A
14 mo
of spending, in cash
Looks good: 14.5 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $50K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$507K
18% of total assets
Looks good: liabilities are 18% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.3M
-56% vs prior year
Spent
$1.5M
To programs
72%
Net assets
$2.4M
By yearFY2020–FY2025
Revenue
$1.3M
FY2025▼ -56%
Tap a bar for its year
Revenue by fiscal year
FY2020$263K
FY2021$404K
FY2022$882K
FY2023$1.9M
FY2024$3.0M
FY2025$1.3M
Expenses
$1.5M
FY2025▼ -5%
Tap a bar for its year
Expenses by fiscal year
FY2020$296K
FY2021$421K
FY2022$706K
FY2023$1.1M
FY2024$1.6M
FY2025$1.5M
Net assets
$2.4M
FY2025▼ -6%
Tap a bar for its year
Net assets by fiscal year
FY2020$53K
FY2021$38K
FY2022$237K
FY2023$1.1M
FY2024$2.6M
FY2025$2.4M

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

72 cents of each dollar spent went to programs.

Program services 72% · $1.1M Management & general 22% · $325K Fundraising 6% · $90K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $200K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Di
$200,000Pt VII · Sec A
$0Pt VII · Sec A
Vice Preside
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Kelly Maxwell’s $200K as Executive Di is at the 90th percentile of top reported officer pay among 3868 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Kelly Maxwell$200,000$178,846$135,000$112,725$65,372—
Kim Amato—————$25,240

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Supplies essential clothing and items to babies born into disadvantaged families.

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Provided by the organization

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1 program · $1.1M · in their own filed words · FY2024
01

Provide essential clothing and gear to babies born into families living in poverty. Items provided include, but are not limited to, portable cribs, car seats, newborn clothing, receiving blankets, bottles, strollers, diaper bags, bathtubs, bouncers, bassinets, infant swings, diapers etc.

$1.1Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$50K
Grants paid · 4 grants · $1.4M · 2021–2024
Unitemized GrantFY2024$446,765
Unitemized GrantFY2023$523,222
Unitemized GrantFY2022$388,502
Unitemized GrantFY2021$656

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.3M
Ln 12
Gifts and grantsLn 1h$1.3M
Investment incomeLn 3$23K
Money outPt IX
$1.5M
Ln 25
Programscol B$1.1M
Managementcol C$325K
Fundraisingcol D$90K
Owns and owesPt X
$2.4M
net assets · Ln 32
Cash and savingsLn 1–2$1.8M
Total assetsLn 16$2.9M
LiabilitiesLn 26$507K
PeoplePt VI, VII
9
listed · VII A
PaidVII A1
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.3M
Government grantsLn 1e$318K
Noncash giftsLn 1g$107K
Fundraising eventsLn 1c$37K
Investment incomeLn 3$23K
Total revenueLn 12$1.3M
Assets in detailPt X, end of year
CashLn 1$368K
SavingsLn 2$1.4M
Cash and savings togetherLn 1–2$1.8M
Land, buildings, equipmentLn 10c$175K
Other assetsLn 15$475K
Total assetsLn 16$2.9M
LiabilitiesLn 26$507K
Net assetsLn 32$2.4M
OperationsPt I, VI
EmployeesI 55
VolunteersI 6526
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$1.8M$1.8M
Land, buildings, equipmentLn 10c$186K$175K
Total assetsLn 16$3.2M$2.9M
LiabilitiesLn 26$650K$507K
Net assetsLn 32$2.6M$2.4M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$447K$447K
Pay of current officers, directors and key staffLn 5$244K$163K$62K$19K
Other salaries and wagesLn 7$223K$149K$57K$17K
Pension plan contributionsLn 8$10K$7K$3K$770
Other employee benefitsLn 9$4K$3K$1K$326
Payroll taxesLn 10$35K$24K$9K$3K
Accounting feesLn 11c$37K$37K
Other fees for servicesLn 11g$57K$18K$39K
Advertising and promotionLn 12$20K$20K
Office expensesLn 13$48K$32K$13K$4K
OccupancyLn 16$230K$153K$59K$18K
TravelLn 17$46K$31K$12K$4K
Conferences, conventions and meetingsLn 19$19K$13K$5K$1K
InterestLn 20$215$143$55$17
Depreciation, depletion and amortizationLn 22$36K$24K$9K$3K
InsuranceLn 23$17K$17K
Other expenses (24a–d)Ln 24$18K$13K$4K$1K
Total functional expensesLn 25$1.5M$1.1M$325K$90K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.3M$1.5M−$163K$2.4M 990 PDF
FY2024 $3.0M$1.6M$1.4M$2.6M 990 PDF
FY2023 $1.9M$1.1M$882K$1.1M 990 PDF
FY2022 $882K$706K$177K$237K 990 PDF
FY2021 $404K$421K−$17K$38K 990 PDF
FY2020 $263K$296K−$32K$53K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support M · Noncash J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $1,327,901 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $2,992,222$1,305,372
I-9 Program service revenue$0
I-10 Investment incomePrior year $13,838$22,529
I-11 Other revenue$0
I-12 Total revenuePrior year $3,006,060$1,327,901
I-13 Grants and similar amounts paidPrior year $523,222$446,765
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $486,307$516,411
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $563,022$527,323
I-18 Total expensesPrior year $1,572,551$1,490,499
I-19 Revenue less expensesPrior year $1,433,509−$162,598
Part VI · Governance 8 of 8 board members independent, no flags
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,327,901 across 7 lines filed
VIII-1c Fundraising events$37,037
VIII-1e Government grants$318,202
VIII-1f All other contributions, gifts and grants$950,133
VIII-1g Noncash contributions (included above)$107,333
VIII-1h Total contributions, gifts and grants$1,305,372
VIII-3 Investment incomeExcluded from tax $22,529$22,529
VIII-12 Total revenueExcluded from tax $22,529$1,327,901
Part IX · Statement of functional expenses $1,490,499 across 17 lines filed
IX-2 Grants to domestic individualsPrograms $446,765$446,765
IX-5 Pay of current officers, directors and key staffPrograms $163,031 · Management $62,315 · Fundraising $18,932$244,278
IX-7 Other salaries and wagesPrograms $148,650 · Management $56,818 · Fundraising $17,262$222,730
IX-8 Pension plan contributionsPrograms $6,629 · Management $2,534 · Fundraising $770$9,933
IX-9 Other employee benefitsPrograms $2,810 · Management $1,074 · Fundraising $326$4,210
IX-10 Payroll taxesPrograms $23,532 · Management $8,995 · Fundraising $2,733$35,260
IX-11c Accounting feesManagement $36,650$36,650
IX-11g Other fees for servicesPrograms $18,000 · Management $38,773$56,773
IX-12 Advertising and promotionFundraising $19,724$19,724
IX-13 Office expensesPrograms $32,006 · Management $12,760 · Fundraising $3,714$48,480
IX-16 OccupancyPrograms $153,183 · Management $58,551 · Fundraising $17,788$229,522
IX-17 TravelPrograms $30,538 · Management $11,672 · Fundraising $3,546$45,756
IX-19 Conferences, conventions and meetingsPrograms $12,594 · Management $4,814 · Fundraising $1,462$18,870
IX-20 InterestPrograms $143 · Management $55 · Fundraising $17$215
IX-22 Depreciation, depletion and amortizationPrograms $24,130 · Management $9,223 · Fundraising $2,802$36,155
IX-23 InsuranceManagement $16,764$16,764
IX-24 Other expenses (24a–d)Programs $12,790 · Management $4,313 · Fundraising $1,311$18,414
IX-25 Total functional expensesPrograms $1,074,801 · Management $325,311 · Fundraising $90,387$1,490,499
Part X · Balance sheet $2,896,519 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $84,479$367,707
X-2 Savings and temporary cash investmentsStart of year $1,714,288$1,429,710
X-3 Pledges and grants receivableStart of year $280,189$60,000
X-8 Inventories for sale or useStart of year $219,201$252,300
X-9 Prepaid expenses and deferred chargesStart of year $108,683$137,492
X-10c Land, buildings and equipment, netStart of year $186,246$174,503
X-15 Other assetsStart of year $609,387$474,807
X-16 Total assetsStart of year $3,202,473$2,896,519
X-17 Accounts payable and accrued expensesStart of year $44,612$25,980
X-25 Other liabilitiesStart of year $605,776$481,052
X-26 Total liabilitiesStart of year $650,388$507,032
X-27 Net assets without donor restrictionsStart of year $2,237,507$2,308,227
X-28 Net assets with donor restrictionsStart of year $314,578$81,260
X-32 Total net assets or fund balancesStart of year $2,552,085$2,389,487
X-33 Total liabilities and net assetsStart of year $3,202,473$2,896,519
Part XI · Reconciliation of net assets $2,389,487 net assets at year end
XI-1 Total revenue$1,327,901
XI-2 Total expenses$1,490,499
XI-3 Revenue less expenses−$162,598
XI-4 Net assets at start of year$2,552,085
XI-10 Net assets at end of year$2,389,487

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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