To equip and educate individuals to make an informed choice. To offer hope to those who (see sch o)have been or may be adversely impacted by an unplanned Pregnancy. To provide positive alternative Choices to abortion with the specific goal of preserving the lives of the unborn. To heighten awareness of the sanctity of human life and the value of sexual abstinence before marriage. To unify the life-affirming community in order to give future generations a choice. To operate with the highest standards of integrity thereby honoring jesus christ and loving others as he has loved US.

501(c)(3) charity; gifts are tax-deductible.
82¢ of each $1 spent went to programs.
$70K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 5
filings with a surplus
Average surplus $335K a year · 27% of revenue · last 5 filings
Looks good: a surplus in 5 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
82%
of spending
Looks good: 82% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$70K
to officers and key staff · 9% of spending
Looks good: pay to officers and key staff is 9% of spending; 15% or less.
Pt VII · Sec A
22 mo
of spending, in cash
Looks good: 22.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
13
named funders · $248K
Looks good: 13 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$6K
0.4% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.2M
+32% vs prior year
Spent
$752K
To programs
82%
Net assets
$1.6M
By yearFY2020–FY2024
Revenue
$1.2M
FY2021▲ +32%
Tap a bar for its year
Revenue by fiscal year
FY2020$925K
FY2021$1.2M
FY2022$1.3M
FY2023$1.3M
FY2024$1.3M
Expenses
$752K
FY2021▲ +2%
Tap a bar for its year
Expenses by fiscal year
FY2020$735K
FY2021$752K
FY2022$824K
FY2023$981K
FY2024$1.1M
Net assets
$1.6M
FY2021▲ +42%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.1M
FY2021$1.6M
FY2022$2.1M
FY2023$2.5M
FY2024$2.6M

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Aug 1987.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

82 cents of each dollar spent went to programs.

Program services 82% · $616K Management & general 12% · $89K Fundraising 6% · $48K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $70K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$70,338Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
$0Pt VII · Sec A

Keri Muir’s $94K as Executive Director is at the 19th percentile of top reported officer pay among 3128 $1–10M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Keri Muir$94,500$90,569$76,000$70,338$67,296

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Choices Pregnancy Services executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowering informed choices and offering hope through positive alternatives to abortion.

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Provided by the organization

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1 program · $616K · in their own filed words · FY2021
01

The following program services are provided to our clients free of CHARGE:1) pregnancy TESTING2) ultrasound imaging for pregnancy CONFIRMATION3) compassionate, accurate options COUNSEL4) STD testing, treatment and EDUCATION5) parenting support through a variety of programs for both men and WOMEN6) MAN2MAN: men mentoring young men and new…

$616Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 13 funders →
Grants paid · 1 grant · $8K · 2022–2022

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$1.2M
Ln 12
Gifts and grantsLn 1h$1.3M
Investment incomeLn 3$2K
Money outPt IX
$752K
Ln 25
Programscol B$616K
Managementcol C$89K
Fundraisingcol D$48K
Owns and owesPt X
$1.6M
net assets · Ln 32
Cash and savingsLn 1–2$1.4M
Total assetsLn 16$1.6M
LiabilitiesLn 26$6K
PeoplePt VI, VII
8
listed · VII A
PaidVII A1
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.3M
Noncash giftsLn 1g$6K
Fundraising eventsLn 1c$232K
Investment incomeLn 3$2K
Total revenueLn 12$1.2M
Assets in detailPt X, end of year
CashLn 1$1.1M
SavingsLn 2$298K
Cash and savings togetherLn 1–2$1.4M
InvestmentsLn 11–13$38K
Land, buildings, equipmentLn 10c$207K
Total assetsLn 16$1.6M
LiabilitiesLn 26$6K
Net assetsLn 32$1.6M
OperationsPt I, VI
EmployeesI 521
VolunteersI 610
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$890K$1.4M
InvestmentsLn 11–13$17K$38K
Land, buildings, equipmentLn 10c$240K$207K
Total assetsLn 16$1.2M$1.6M
LiabilitiesLn 26$6K$6K
Net assetsLn 32$1.1M$1.6M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$9K$9K
Pay of current officers, directors and key staffLn 5$74K$54K$8K$13K
Other salaries and wagesLn 7$361K$325K$24K$12K
Other employee benefitsLn 9$12K$10K$1K
Payroll taxesLn 10$34K$30K$3K$2K
Accounting feesLn 11c$8K$8K
Advertising and promotionLn 12$18K$18K
Office expensesLn 13$28K$26K$1K$667
Information technologyLn 14$4K$4K
OccupancyLn 16$57K$38K$19K
TravelLn 17$2K$2K
Conferences, conventions and meetingsLn 19$8K$8K
Depreciation, depletion and amortizationLn 22$60K$48K$12K
Other expenses (24a–d)Ln 24$60K$36K$4K$20K
All other expensesLn 24e$17K$17K
Total functional expensesLn 25$752K$616K$89K$48K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $1.3M$1.1M$180K$2.6M 990 PDF
FY2023 $1.3M$981K$317K$2.5M 990 PDF
FY2022 $1.3M$824K$517K$2.1M 990 PDF
FY2021 Viewing $1.2M$752K$473K$1.6M 990 PDF
FY2020 $925K$735K$189K$1.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2021 990 (6 parts)
Part I · Summary $1,225,344 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $905,690$1,250,842
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $1,934$1,570
I-11 Other revenuePrior year $17,168−$27,068
I-12 Total revenuePrior year $924,792$1,225,344
I-13 Grants and similar amounts paidPrior year $11,499$9,106
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $473,329$480,903
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $250,569$261,992
I-18 Total expensesPrior year $735,397$752,001
I-19 Revenue less expensesPrior year $189,395$473,343
Part VI · Governance 7 of 7 board members independent, no flags
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,225,344 across 9 lines filed
VIII-1c Fundraising events$232,432
VIII-1f All other contributions, gifts and grants$1,018,410
VIII-1g Noncash contributions (included above)$6,106
VIII-1h Total contributions, gifts and grants$1,250,842
VIII-3 Investment incomeRelated to mission $1,570$1,570
VIII-6 Net rental income or lossExcluded from tax $3,750$3,750
VIII-8 Net income from fundraising eventsExcluded from tax −$42,134−$42,134
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $11,316$11,316
VIII-12 Total revenueRelated to mission $12,886 · Unrelated business $0 · Excluded from tax −$38,384$1,225,344
Part IX · Statement of functional expenses $752,001 across 15 lines filed
IX-1 Grants to domestic organizationsPrograms $9,106$9,106
IX-5 Pay of current officers, directors and key staffPrograms $53,630 · Management $7,737 · Fundraising $12,661$74,028
IX-7 Other salaries and wagesPrograms $325,320 · Management $24,054 · Fundraising $11,508$360,882
IX-9 Other employee benefitsManagement $10,314 · Fundraising $1,287$11,601
IX-10 Payroll taxesPrograms $29,783 · Management $2,577 · Fundraising $2,032$34,392
IX-11c Accounting feesManagement $7,966$7,966
IX-12 Advertising and promotionPrograms $17,925$17,925
IX-13 Office expensesPrograms $25,779 · Management $1,074 · Fundraising $667$27,520
IX-14 Information technologyPrograms $4,115$4,115
IX-16 OccupancyPrograms $38,004 · Management $18,606$56,610
IX-17 TravelPrograms $2,383$2,383
IX-19 Conferences, conventions and meetingsPrograms $8,000$8,000
IX-22 Depreciation, depletion and amortizationPrograms $48,308 · Management $12,077$60,385
IX-24 Other expenses (24a–d)Programs $36,292 · Management $4,104 · Fundraising $19,650$60,046
IX-24e All other expensesPrograms $17,042$17,042
IX-25 Total functional expensesPrograms $615,687 · Management $88,509 · Fundraising $47,805$752,001
Part X · Balance sheet $1,632,364 assets, 12 lines filed
X-1 Cash, non-interest-bearingStart of year $591,617$1,081,977
X-2 Savings and temporary cash investmentsStart of year $298,361$298,456
X-8 Inventories for sale or useStart of year $4,090$7,664
X-10c Land, buildings and equipment, netStart of year $239,798$206,674
X-12 Other securitiesStart of year $17,460$37,593
X-16 Total assetsStart of year $1,151,326$1,632,364
X-17 Accounts payable and accrued expensesStart of year $5,553$6,226
X-26 Total liabilitiesStart of year $5,553$6,226
X-27 Net assets without donor restrictionsStart of year $1,145,773$1,526,138
X-28 Net assets with donor restrictions$100,000
X-32 Total net assets or fund balancesStart of year $1,145,773$1,626,138
X-33 Total liabilities and net assetsStart of year $1,151,326$1,632,364
Part XI · Reconciliation of net assets $1,626,138 net assets at year end
XI-1 Total revenue$1,225,344
XI-2 Total expenses$752,001
XI-3 Revenue less expenses$473,343
XI-4 Net assets at start of year$1,145,773
XI-5 Net unrealized gains (losses) on investments$7,022
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,626,138

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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