Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jan 1996.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
90 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
4 people listed on the 990; $45K paid to officers and key staff.
Matt Niland’s $110K as Exhibts/Fact is at the 92nd percentile of top reported officer pay among 2215 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Jennifer Alexander | $100,000 | $100,000 | $126,123 | $17,585 | $45,246 |
| Matt Niland | $110,000 | $110,000 | $100,200 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Kidcity INC executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Offers educational experiences to children.
Questions for Kidcity INC
Your first name shows with your question. Kidcity INC answers here, for everyone.
Kidcity runs an interactive museum for children in the center of downtown middletown, CT
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $253K | $61K |
| Land, buildings, equipmentLn 10c | $2.5M | $2.4M |
| Total assetsLn 16 | $2.8M | $2.5M |
| LiabilitiesLn 26 | $306K | $369K |
| Net assetsLn 32 | $2.5M | $2.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $45K | $27K | $18K | |
| Other salaries and wagesLn 7 | $75K | $72K | $3K | |
| Pension plan contributionsLn 8 | $736 | $736 | ||
| Other employee benefitsLn 9 | $12K | $12K | ||
| Payroll taxesLn 10 | $24K | $22K | $2K | |
| Other fees for servicesLn 11g | $15K | $15K | ||
| Advertising and promotionLn 12 | $593 | $593 | ||
| Office expensesLn 13 | $5K | $5K | $95 | |
| Information technologyLn 14 | $1K | $1K | ||
| OccupancyLn 16 | $26K | $25K | $1K | |
| TravelLn 17 | $2K | $2K | $300 | |
| InterestLn 20 | $4K | $4K | ||
| Depreciation, depletion and amortizationLn 22 | $194K | $194K | ||
| InsuranceLn 23 | $23K | $21K | $2K | |
| Other expenses (24a–d)Ln 24 | $117K | $111K | $5K | |
| All other expensesLn 24e | $10K | $3K | $7K | |
| Total functional expensesLn 25 | $554K | $500K | $54K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 LatestFiled with the IRS Nov 14, 2025 | $954K | $955K | −$1K | $2.4M | 990 PDF |
| FY2023Filed with the IRS Sep 16, 2024 | $1.0M | $1.1M | −$61K | $2.4M | 990 PDF |
| FY2022Filed with the IRS Nov 2, 2023 | $1.1M | $847K | $242K | $2.4M | 990 PDF |
| FY2021Filed with the IRS Nov 14, 2022 | $645K | $589K | $56K | $2.2M | 990 PDF |
| FY2020 ViewingFiled with the IRS Nov 12, 2021 | $215K | $554K | −$339K | $2.1M | 990 PDF |
Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $214,523 revenue, 12 lines filed
Part VI · Governance 4 of 4 board members independent, no flags
Part VIII · Statement of revenue $214,523 across 5 lines filed
Part IX · Statement of functional expenses $553,698 across 16 lines filed
Part X · Balance sheet $2,500,772 assets, 11 lines filed
Part XI · Reconciliation of net assets $2,131,393 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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