Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jun 1939.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
92 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
6 people listed on the 990; $745K paid to officers and key staff.
William Hild’s $228K as Executive Director is at the 78th percentile of top reported officer pay among 731 $1–10M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Will Hild | — | $190,025 | $237,154 | $217,700 | $173,077 |
| William Hild | $228,150 | — | — | — | — |
| Beau Brunson | $179,748 | — | — | — | — |
| Clark Ruper | $177,792 | — | — | — | — |
| Clark Ruper | — | $176,125 | — | — | — |
| Beau Brunson | — | $148,837 | $151,292 | $138,100 | $120,880 |
| John Meyer | $135,417 | — | — | — | — |
| John Meyer | — | $130,000 | $135,000 | $130,000 | $130,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Educates consumers on issues, policies, and products to empower informed choices.
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Research
Organization performs research, provides regulatory comments, and produces reports to increase knowledge and understanding of issues, policies, products and services of concern to consumers and to promote the freedom to act on that knowledge and UNDERSTANDING.CONSUMER education: organization believes that the safest consumer is an…
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $556K | $845K |
| Total assetsLn 16 | $945K | $966K |
| LiabilitiesLn 26 | $424K | $404K |
| Net assetsLn 32 | $521K | $561K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $803K | $803K | ||
| Pay of current officers, directors and key staffLn 5 | $721K | $365K | $182K | $175K |
| Other salaries and wagesLn 7 | $107K | $54K | $27K | $26K |
| Pension plan contributionsLn 8 | $17K | $8K | $4K | $4K |
| Other employee benefitsLn 9 | $108K | $54K | $27K | $27K |
| Payroll taxesLn 10 | $56K | $28K | $14K | $14K |
| Legal feesLn 11b | $4.5M | $4.5M | $3K | $377 |
| Accounting feesLn 11c | $46K | $46K | ||
| Other fees for servicesLn 11g | $2.4M | $2.4M | ||
| Advertising and promotionLn 12 | $305K | $240K | $65K | |
| Office expensesLn 13 | $109K | $60K | $42K | $8K |
| Information technologyLn 14 | $63K | $31K | $16K | $16K |
| OccupancyLn 16 | $3K | $386 | $2K | $129 |
| TravelLn 17 | $41K | $21K | $10K | $10K |
| Conferences, conventions and meetingsLn 19 | $18K | $9K | $5K | $5K |
| Other expenses (24a–d)Ln 24 | $7K | $4K | $1K | $2K |
| All other expensesLn 24e | $5K | $417 | $5K | $139 |
| Total functional expensesLn 25 | $9.3M | $8.6M | $384K | $351K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $9.4M | $9.3M | $40K | $561K | 990 PDF |
| FY2023 | $8.2M | $10.0M | −$1.8M | $521K | 990 PDF |
| FY2022 | $10.4M | $8.5M | $1.9M | $2.3M | 990 PDF |
| FY2021 | $8.0M | $7.9M | $158K | $431K | 990 PDF |
| FY2020 | $835K | $903K | −$68K | $274K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $9,387,174 across 6 lines filed
Part IX · Statement of functional expenses $9,346,824 across 17 lines filed
Part X · Balance sheet $965,505 assets, 11 lines filed
Part XI · Reconciliation of net assets $561,161 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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