To provide literacy and literature programming to children across Virginia.

501(c)(3) charity; gifts are tax-deductible.
71¢ of each $1 spent went to programs.
Run by 230 volunteers and 2 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Spent on programs
71%
of spending
Fine: 71% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$48K
to officers and key staff · 22% of spending
Worth a look: pay to officers and key staff is 22% of spending; over 20%.
Pt VII · Sec A
1 mo
of spending, in cash
Fine: 1.4 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $7K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$348
1% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
20
of 20 voting members
Looks good: 20 of 20 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$232K
+35% vs prior year
Spent
$222K
To programs
71%
Net assets
$28K
By yearFY2020–FY2025
Revenue
$232K
FY2025▲ +35%
Tap a bar for its year
Revenue by fiscal year
FY2020$106K
FY2021$186K
FY2022$178K
FY2023$196K
FY2024$171K
FY2025$232K
Net assets
$28K
FY2025▲ +55%
Tap a bar for its year
Net assets by fiscal year
FY2020$49K
FY2021$90K
FY2022$81K
FY2023$62K
FY2024$18K
FY2025$28K

From the FY2025 Form 990 · see the original

990 PDF Claim

Is it real?

Yes. Exemption reinstated (2012-05-15). Per the IRS revocation list. Latest filing on record: FY2025. IRS ruling in Oct 2016.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

71 cents of each dollar spent went to programs.

Program services 71% · $158K Management & general 13% · $30K Fundraising 15% · $34K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

3 people listed on the 990; $48K paid to officers and key staff.

Part VII, Section A · reportable compensation
President, Secty, Director
$36,000Pt VII · Sec A
$12,015Pt VII · Sec A
Treasurer, Director
$0Pt VII · Sec A

Juanita Giles’s $36K as President, Secty, Director is at the 31st percentile of top reported officer pay among 2215 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Juanita Giles$36,000$39,000$36,000$31,000$26,678$21,804
Ashley Crute$12,015—————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Eleven Pictures Ltd is an arts and culture nonprofit based in Keysville, VA, formed in 2006.

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Provided by the organization

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1 program · $158K · in their own filed words · FY2025
01

Virginia Childrens Book Festival 10,000 children attended the free, three- day Virginia Childrens Book Festival in October 2025. We hosted 120 sessions throughout the three days.

$158Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$7K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$232K
Ln 12
Gifts and grantsLn 1h$222K
Fees for servicesLn 2g$9K
Other incomeLn 4–11$602
Money outPt IX
$222K
Ln 25
Programscol B$158K
Managementcol C$30K
Fundraisingcol D$34K
Owns and owesPt X
$28K
net assets · Ln 32
Cash and savingsLn 1–2$26K
Total assetsLn 16$28K
LiabilitiesLn 26$348
PeoplePt VI, VII
3
listed · VII A
PaidVII A2
Voting boardVI 1a20
IndependentVI 1b20
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$222K
Fees for servicesLn 2g$9K
Other incomeLn 4–11$602
Total revenueLn 12$232K
Assets in detailPt X, end of year
CashLn 1$26K
Cash and savings togetherLn 1–2$26K
Land, buildings, equipmentLn 10c$2K
Total assetsLn 16$28K
LiabilitiesLn 26$348
Net assetsLn 32$28K
OperationsPt I, VI
EmployeesI 52
VolunteersI 6230
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$20K$26K
Land, buildings, equipmentLn 10c$4K$2K
Total assetsLn 16$24K$28K
LiabilitiesLn 26$6K$348
Net assetsLn 32$18K$28K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$48K$31K$12K$5K
Payroll taxesLn 10$4K$2K$919$413
Management feesLn 11a$10K$0$10K$0
Accounting feesLn 11c$3K$0$3K$0
Advertising and promotionLn 12$1K$0$1K$0
Office expensesLn 13$43K$42K$1K$0
OccupancyLn 16$4K$4K$0$653
TravelLn 17$11K$11K$0$0
Conferences, conventions and meetingsLn 19$28K$0$0$28K
Depreciation, depletion and amortizationLn 22$1K$1K$0$0
Other expenses (24a–d)Ln 24$68K$66K$2K$0
All other expensesLn 24e$425$425$0$0
Total functional expensesLn 25$222K$158K$30K$34K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $232K$222K$10K$28K 990 PDF
FY2024 $171K$18K 990 PDF
FY2023 $196K$62K 990 PDF
FY2022 $178K$81K 990 PDF
FY2021 $186K$90K 990 PDF
FY2020 $106K$49K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $231,691 revenue, 12 lines filed
I-8 Contributions and grants$222,443
I-9 Program service revenue$8,646
I-10 Investment income$0
I-11 Other revenue$602
I-12 Total revenue$231,691
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefits$51,688
I-16a Professional fundraising fees$0
I-17 Other expenses$170,052
I-18 Total expenses$221,740
I-19 Revenue less expenses$9,951
Part VI · Governance 20 of 20 board members independent, 1 to look at
VI-1a Voting members of the governing body20
VI-1b Independent voting members20
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $231,691 across 4 lines filed
Lines not itemized here account for $602 of total revenue; see the IRS return.
VIII-1f All other contributions, gifts and grants$222,443
VIII-1h Total contributions, gifts and grants$222,443
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Unrelated business $0 · Excluded from tax $0$8,646
VIII-12 Total revenueRelated to mission $9,248 · Unrelated business $0 · Excluded from tax $0$231,691
Part IX · Statement of functional expenses $221,740 across 12 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $30,600 · Management $12,015 · Fundraising $5,400$48,015
IX-10 Payroll taxesPrograms $2,341 · Management $919 · Fundraising $413$3,673
IX-11a Management feesPrograms $0 · Management $9,690 · Fundraising $0$9,690
IX-11c Accounting feesPrograms $0 · Management $2,507 · Fundraising $0$2,507
IX-12 Advertising and promotionPrograms $0 · Management $1,338 · Fundraising $0$1,338
IX-13 Office expensesPrograms $41,643 · Management $1,378 · Fundraising $0$43,021
IX-16 OccupancyPrograms $3,699 · Management $0 · Fundraising $653$4,352
IX-17 TravelPrograms $11,252 · Management $0 · Fundraising $0$11,252
IX-19 Conferences, conventions and meetingsPrograms $0 · Management $0 · Fundraising $27,830$27,830
IX-22 Depreciation, depletion and amortizationPrograms $1,450 · Management $0 · Fundraising $0$1,450
IX-24 Other expenses (24a–d)Programs $66,363 · Management $1,824 · Fundraising $0$68,187
IX-24e All other expensesPrograms $425 · Management $0 · Fundraising $0$425
IX-25 Total functional expensesPrograms $157,773 · Management $29,671 · Fundraising $34,296$221,740
Part X · Balance sheet $28,237 assets, 7 lines filed
X-1 Cash, non-interest-bearingStart of year $20,237$26,154
X-10c Land, buildings and equipment, netStart of year $3,533$2,083
X-16 Total assetsStart of year $23,770$28,237
X-17 Accounts payable and accrued expensesStart of year $5,832$348
X-26 Total liabilitiesStart of year $5,832$348
X-32 Total net assets or fund balancesStart of year $17,938$27,889
X-33 Total liabilities and net assetsStart of year $23,770$28,237
Part XI · Reconciliation of net assets $27,889 net assets at year end
XI-1 Total revenue$231,691
XI-2 Total expenses$221,740
XI-3 Revenue less expenses$9,951
XI-4 Net assets at start of year$17,938
XI-10 Net assets at end of year$27,889

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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