Rally Foundation, a 501(c)(3) non profit organization, empowers volunteers across the country to raise awareness and funds for childhood cancer research to find better treatments with fewer long term side effects and, ultimately, cures.

501(c)(3) charity; gifts are tax-deductible.
95¢ of each $1 spent went to programs.
Run by 1,450 volunteers and 16 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $1.6M a year · 20% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
95%
of spending
Looks good: 95% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$665K
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
14 mo
of spending, in cash
Looks good: 14.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $132K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$87K
0.6% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
15
of 17 voting members
Looks good: 15 of 17 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$10.8M
+14% vs prior year
Spent
$9.4M
To programs
95%
Net assets
$15.0M
By yearFY2021–FY2025
Revenue
$10.8M
FY2025▲ +14%
Tap a bar for its year
Revenue by fiscal year
FY2021$4.8M
FY2022$7.3M
FY2023$8.2M
FY2024$9.5M
FY2025$10.8M
Expenses
$9.4M
FY2025▲ +21%
Tap a bar for its year
Expenses by fiscal year
FY2021$5.1M
FY2022$4.2M
FY2023$5.9M
FY2024$7.8M
FY2025$9.4M
Net assets
$15.0M
FY2025▲ +11%
Tap a bar for its year
Net assets by fiscal year
FY2021$6.1M
FY2022$9.4M
FY2023$11.6M
FY2024$13.5M
FY2025$15.0M

From the FY2025 Form 990 (year ending March 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 2005.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

95 cents of each dollar spent went to programs.

Program services 95% · $9.0M Management & general 2% · $233K Fundraising 2% · $228K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

18 people listed on the 990; $665K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Co-Founder & CEO
$312,500Pt VII · Sec A
C0-Founder & COO
$190,000Pt VII · Sec A
Senior Director of Development
$162,139Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Chair Emeritus
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A

Dean Crowe’s $312K as Co-Founder & CEO is at the 71st percentile of top reported officer pay among 661 $10–100M philanthropy & grantmaking nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Dean Crowe$312,500$260,000$213,000$219,750$183,000
Reid Crowe$190,000$132,083$109,537$140,437$53,606
Emily Kallos$162,139————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Rally Foundation INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowers volunteers nationwide to raise awareness and funds for childhood cancer research and cures.

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Provided by the organization

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2 programs · $9.0M · in their own filed words · FY2024
01

Rally Foundation Research Grants Program

Rally foundation, through its competitive peer review process, supports all types of childhood cancer research including but not limited to science at the bench (very early research), innovative studies, clinical trials, targeted therapies, dna studies and survivorship studies.

$6.0Mprogram expense
02

Raised awareness of the need for research to find a cure for childhood cancer.

$3.0Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 3 funders$132K
See all 3 funders →
Grants paid · 261 grants · $23.3M · 2020–2024
Johns Hopkins UniversityMD · FY2024$382,709
Unitemized GrantFY2024$335,287
Baylor College of MedicineTX · FY2024$250,000
St Jude Children's Research Hospital INCTN · FY2024$225,000
Emory UniversityGA · FY2024$200,000
Children's Hospital Medical CenterFY2024$200,000
Stanford UniversityFY2024$150,000
Seattle Children's HospitalWA · FY2024$150,000
The University of Texas Southwestern Medical CenterFY2024$125,000
Children's Research InstituteDC · FY2024$125,000
Rockefeller UniversityNY · FY2024$100,000
Icahn School of Medicine Mount SinaiFY2024$100,000
See all 261 grants →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$10.8M
Ln 12
Gifts and grantsLn 1h$10.3M
Investment incomeLn 3$504K
Money outPt IX
$9.4M
Ln 25
Programscol B$9.0M
Managementcol C$233K
Fundraisingcol D$228K
Owns and owesPt X
$15.0M
net assets · Ln 32
Cash and savingsLn 1–2$11.0M
Total assetsLn 16$15.1M
LiabilitiesLn 26$87K
PeoplePt VI, VII
18
listed · VII A
PaidVII A3
Voting boardVI 1a17
IndependentVI 1b15
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$10.3M
Noncash giftsLn 1g$1.1M
Fundraising eventsLn 1c$6.3M
Investment incomeLn 3$504K
Gains on assetsLn 7$62K
Total revenueLn 12$10.8M
Assets in detailPt X, end of year
CashLn 1$10.5M
SavingsLn 2$450K
Cash and savings togetherLn 1–2$11.0M
InvestmentsLn 11–13$3.9M
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$15.1M
LiabilitiesLn 26$87K
Net assetsLn 32$15.0M
OperationsPt I, VI
EmployeesI 516
VolunteersI 61,450
Fiscal year endsHeaderMarch
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$9.8M$11.0M
InvestmentsLn 11–13$3.7M$3.9M
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$13.6M$15.1M
LiabilitiesLn 26$45K$87K
Net assetsLn 32$13.5M$15.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$4.2M$4.2M
Grants to domestic individualsLn 2$335K$335K
Grants and assistance to foreign recipientsLn 3$500K$500K
Pay of current officers, directors and key staffLn 5$502K$447K$5K$50K
Other salaries and wagesLn 7$1.2M$1.1M$12K$119K
Pension plan contributionsLn 8$48K$43K$478$5K
Other employee benefitsLn 9$41K$37K$411$4K
Payroll taxesLn 10$123K$109K$1K$12K
Accounting feesLn 11c$55K$55K
Other fees for servicesLn 11g$824K$779K$13K$32K
Office expensesLn 13$21K$19K$1K$1K
TravelLn 17$242K$220K$22K$7
InsuranceLn 23$15K$12K$2K$1K
Other expenses (24a–d)Ln 24$1.2M$1.1M$69K$2K
All other expensesLn 24e$51K$51K
Total functional expensesLn 25$9.4M$9.0M$233K$228K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $10.8M$9.4M$1.4M$15.0M 990 PDF
FY2024 $9.5M$7.8M$1.7M$13.5M 990 PDF
FY2023 $8.2M$5.9M$2.3M$11.6M 990 PDF
FY2022 $7.3M$4.2M$3.1M$9.4M 990 PDF
FY2021 $4.8M$5.1M−$360K$6.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support F · Foreign M · Noncash J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $10,820,927 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $8,996,765$10,316,830
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $478,612$504,097
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $9,475,377$10,820,927
I-13 Grants and similar amounts paidPrior year $4,285,352$5,083,108
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,569,173$1,908,873
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,936,330$2,426,918
I-18 Total expensesPrior year $7,790,855$9,418,899
I-19 Revenue less expensesPrior year $1,684,522$1,402,028
Part VI · Governance 15 of 17 board members independent, 1 to look at
VI-1a Voting members of the governing body17
VI-1b Independent voting members15
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $10,820,927 across 8 lines filed
VIII-1c Fundraising events$6,271,752
VIII-1f All other contributions, gifts and grants$4,045,078
VIII-1g Noncash contributions (included above)$1,128,478
VIII-1h Total contributions, gifts and grants$10,316,830
VIII-3 Investment incomeExcluded from tax $442,060$442,060
VIII-7 Net gain or loss on sales of assetsExcluded from tax $62,037$62,037
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $504,097$10,820,927
Part IX · Statement of functional expenses $9,418,899 across 15 lines filed
IX-1 Grants to domestic organizationsPrograms $4,247,821$4,247,821
IX-2 Grants to domestic individualsPrograms $335,287$335,287
IX-3 Grants and assistance to foreign recipientsPrograms $500,000$500,000
IX-5 Pay of current officers, directors and key staffPrograms $447,225 · Management $5,025 · Fundraising $50,250$502,500
IX-7 Other salaries and wagesPrograms $1,063,245 · Management $11,947 · Fundraising $119,466$1,194,658
IX-8 Pension plan contributionsPrograms $42,628 · Management $478 · Fundraising $4,790$47,896
IX-9 Other employee benefitsPrograms $36,611 · Management $411 · Fundraising $4,114$41,136
IX-10 Payroll taxesPrograms $109,188 · Management $1,227 · Fundraising $12,268$122,683
IX-11c Accounting feesManagement $55,200$55,200
IX-11g Other fees for servicesPrograms $779,241 · Management $12,855 · Fundraising $32,396$824,492
IX-13 Office expensesPrograms $18,739 · Management $1,217 · Fundraising $1,216$21,172
IX-17 TravelPrograms $219,781 · Management $22,480 · Fundraising $7$242,268
IX-23 InsurancePrograms $11,814 · Management $1,604 · Fundraising $1,167$14,585
IX-24 Other expenses (24a–d)Programs $1,146,664 · Management $69,206 · Fundraising $2,193$1,218,063
IX-24e All other expensesManagement $51,138$51,138
IX-25 Total functional expensesPrograms $8,958,244 · Management $232,788 · Fundraising $227,867$9,418,899
Part X · Balance sheet $15,102,214 assets, 13 lines filed
X-1 Cash, non-interest-bearingStart of year $9,262,587$10,537,679
X-2 Savings and temporary cash investmentsStart of year $552,609$449,661
X-3 Pledges and grants receivable$187,850
X-10c Land, buildings and equipment, netStart of year $0$0
X-12 Other securitiesStart of year $3,370,520$3,577,024
X-13 Program-related investmentsStart of year $350,000$350,000
X-16 Total assetsStart of year $13,572,785$15,102,214
X-17 Accounts payable and accrued expensesStart of year $45,404$87,320
X-26 Total liabilitiesStart of year $45,404$87,320
X-27 Net assets without donor restrictionsStart of year $13,460,280$14,845,703
X-28 Net assets with donor restrictionsStart of year $67,101$169,191
X-32 Total net assets or fund balancesStart of year $13,527,381$15,014,894
X-33 Total liabilities and net assetsStart of year $13,572,785$15,102,214
Part XI · Reconciliation of net assets $15,014,894 net assets at year end
XI-1 Total revenue$10,820,927
XI-2 Total expenses$9,418,899
XI-3 Revenue less expenses$1,402,028
XI-4 Net assets at start of year$13,527,381
XI-5 Net unrealized gains (losses) on investments$85,485
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$15,014,894

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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