Insights Counseling Group FY2020 filing

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To provide Counseling for children, parents and families who are experiencing grief or depression

501(c)(3) charity; gifts are tax-deductible.
95¢ of each $1 spent went to programs.
$87K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $23K a year · 3% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
95%
of spending
Looks good: 95% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$87K
to officers and key staff · 16% of spending
Fine: pay to officers and key staff is 16% of spending; 15% to 20%.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 4.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $35
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$6K
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
0
of 4 voting members
Concern: none of 4 voting members are independent.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$590K
Spent
$537K
To programs
95%
Net assets
$184K
By yearFY2020–FY2024
Revenue
$590K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$590K
FY2021$568K
FY2022$625K
FY2023$880K
FY2024$1.2M
Expenses
$537K
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$537K
FY2021$598K
FY2022$620K
FY2023$853K
FY2024$1.2M
Net assets
$184K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$184K
FY2021$154K
FY2022$159K
FY2023$186K
FY2024$248K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2007.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

95 cents of each dollar spent went to programs.

Program services 95% · $511K Management & general 5% · $26K Fundraising 0% · $20

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

4 people listed on the 990; $87K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Dir.
$87,309Pt VII · Sec A
President & CEO
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Secretary/Treas
$0Pt VII · Sec A

Sherry Douden’s $99K as Executive Dir. is at the 25th percentile of top reported officer pay among 1683 $1–10M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Sherry Douden$98,550$102,837$105,214$96,846$87,309

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Insights Counseling Group executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Offers counseling for children, parents, and families facing grief or depression.

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1 program · $511K · in their own filed words · FY2020
01

Promoted mental wellness, indiviual growth, family strengthening and encouragement through insightful counseling and psychotherapy

$511Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2023
Total grants receivedfrom 1 funder$35
Grants paid · 1 grant · $19K · 2024–2024
Unitemized GrantFY2024$18,750

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$590K
Ln 12
Fees for servicesLn 2g$467K
Gifts and grantsLn 1h$117K
Other incomeLn 4–11$7K
Money outPt IX
$537K
Ln 25
Programscol B$511K
Managementcol C$26K
Fundraisingcol D$20
Owns and owesPt X
$184K
net assets · Ln 32
Cash and savingsLn 1–2$181K
Total assetsLn 16$191K
LiabilitiesLn 26$6K
PeoplePt VI, VII
4
listed · VII A
PaidVII A1
Voting boardVI 1a4
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$117K
Government grantsLn 1e$115K
Fees for servicesLn 2g$467K
Other incomeLn 4–11$7K
Gains on assetsLn 7$0
Total revenueLn 12$590K
Assets in detailPt X, end of year
CashLn 1$176K
SavingsLn 2$5K
Cash and savings togetherLn 1–2$181K
Prepaid expenses and deferred chargesLn 9$1K
Land, buildings, equipmentLn 10c$6K
Other assetsLn 15$3K
Total assetsLn 16$191K
LiabilitiesLn 26$6K
Net assetsLn 32$184K
OperationsPt I, VI
EmployeesI 523
VolunteersI 64
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$120K$181K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$10K$6K
Total assetsLn 16$132K$191K
LiabilitiesLn 26$1K$6K
Net assetsLn 32$131K$184K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$87K$87K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$317K$302K$14K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$0
Payroll taxesLn 10$33K$31K$1K
Management feesLn 11a$0
Legal feesLn 11b$0
Accounting feesLn 11c$4K$2K$2K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$11K$4K$7K$20
Advertising and promotionLn 12$553$553
Office expensesLn 13$4K$4K
Information technologyLn 14$11K$11K$140
RoyaltiesLn 15$0
OccupancyLn 16$39K$39K
TravelLn 17$1K$864$272
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$447$447
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$4K$4K
InsuranceLn 23$3K$3K
Other expenses (24a–d)Ln 24$15K$15K
All other expensesLn 24e$7K$6K$1K
Total functional expensesLn 25$537K$511K$26K$20

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 LatestFiled with the IRS May 21, 2025 $1.2M$1.2M$62K$248K 990 PDF
FY2023Filed with the IRS Jul 18, 2024 $880K$853K$27K$186K 990 PDF
FY2022Filed with the IRS Oct 13, 2023 $625K$620K$5K$159K 990 PDF
FY2021Filed with the IRS Jun 15, 2022 $568K$598K−$30K$154K 990 PDF
FY2020 ViewingFiled with the IRS May 6, 2021 $590K$537K$53K$184K 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $590,211 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $87,881$116,588
I-9 Program service revenuePrior year $490,912$467,039
I-10 Investment incomePrior year $1$0
I-11 Other revenuePrior year −$17,445$6,584
I-12 Total revenuePrior year $561,349$590,211
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $398,907$436,684
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $101,739$100,361
I-18 Total expensesPrior year $500,646$537,045
I-19 Revenue less expensesPrior year $60,703$53,166
Part VI · Governance 0 of 4 board members independent, 4 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members0
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $590,211 across 10 lines filed
VIII-1e Government grants$115,062
VIII-1f All other contributions, gifts and grants$1,526
VIII-1h Total contributions, gifts and grants$116,588
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $467,039$467,039
VIII-3 Investment income$0
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$6,584
VIII-12 Total revenueRelated to mission $467,039$590,211
Part IX · Statement of functional expenses $537,045 across 31 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffPrograms $87,309$87,309
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $302,465 · Management $14,207$316,672
IX-8 Pension plan contributions$0
IX-9 Other employee benefits$0
IX-10 Payroll taxesPrograms $31,477 · Management $1,226$32,703
IX-11a Management fees$0
IX-11b Legal fees$0
IX-11c Accounting feesPrograms $2,000 · Management $1,500$3,500
IX-11d Lobbying fees$0
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $4,163 · Management $6,940 · Fundraising $20$11,123
IX-12 Advertising and promotionPrograms $553$553
IX-13 Office expensesPrograms $4,266$4,266
IX-14 Information technologyPrograms $10,903 · Management $140$11,043
IX-15 Royalties$0
IX-16 OccupancyPrograms $39,467$39,467
IX-17 TravelPrograms $864 · Management $272$1,136
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 InterestManagement $447$447
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationPrograms $3,857$3,857
IX-23 InsurancePrograms $3,445$3,445
IX-24 Other expenses (24a–d)Programs $14,621$14,621
IX-24e All other expensesPrograms $5,870 · Management $1,033$6,903
IX-25 Total functional expensesPrograms $511,260 · Management $25,765 · Fundraising $20$537,045
Part X · Balance sheet $190,587 assets, 21 lines filed
X-1 Cash, non-interest-bearingStart of year $116,834$176,375
X-2 Savings and temporary cash investmentsStart of year $3,403$4,604
X-3 Pledges and grants receivable$0
X-4 Accounts receivable$0
X-5 Loans to officers and key people$0
X-6 Loans to other insiders$0
X-7 Notes and loans receivable$0
X-8 Inventories for sale or use$0
X-9 Prepaid expenses and deferred charges$1,272
X-10c Land, buildings and equipment, netStart of year $9,598$5,741
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assets$0
X-15 Other assetsStart of year $2,595$2,595
X-16 Total assetsStart of year $132,430$190,587
X-25 Other liabilitiesStart of year $1,344$6,335
X-26 Total liabilitiesStart of year $1,344$6,335
X-27 Net assets without donor restrictionsStart of year $131,086$184,252
X-32 Total net assets or fund balancesStart of year $131,086$184,252
X-33 Total liabilities and net assetsStart of year $132,430$190,587
Part XI · Reconciliation of net assets $184,252 net assets at year end
XI-1 Total revenue$590,211
XI-2 Total expenses$537,045
XI-3 Revenue less expenses$53,166
XI-4 Net assets at start of year$131,086
XI-10 Net assets at end of year$184,252

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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