philanthropy.org | 990 Resource | FAQ Verify yourself
Sign in

Digitial Analytics Association INC

Matteson, ILUnknown exempt organization EIN 20-1324018Revenue $22K in FY2024

On file with the IRSdigitalanalyticsassociation.org20650 S Cicero Ave Unit 1415 · Matteson, IL

Claim this org

(tell your story, add context, and more)

What claiming does How does your 990 look to donors? Take the 10-Question Audit

Digital Analytics Association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web Analytics.

100¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Programs: Part IX

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average deficit $19K a year · 3% of revenue · last 5 filings
Concern: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Liabilities
$0
total owed
No data yet: the filing does not give total assets.
Pt X · Ln 26
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$22K
-94% vs prior year
Spent
$34K
To programs
100%
Net assets
$0
By yearFY2020–FY2024
Revenue
$22K
FY2024▼ -94%
Tap a bar for its year
Revenue by fiscal year
FY2020$933K
FY2021$1.1M
FY2022$433K
FY2023$384K
FY2024$22K
Expenses
$34K
FY2024▼ -91%
Tap a bar for its year
Expenses by fiscal year
FY2020$888K
FY2021$1.1M
FY2022$542K
FY2023$385K
FY2024$34K
Net assets
$0
FY2024▼ -100%
Tap a bar for its year
Net assets by fiscal year
FY2020$121K
FY2021$122K
FY2022$13K
FY2023$12K
FY2024$0

From the FY2024 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $34K

Form 990 Part IX, line 25. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

4 people listed on the 990.

Part VII, Section A · reportable compensation
Kimberly Mosley
Exec Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Mary Owusu
President
$0Pt VII · Sec A
See Digitial Analytics Association INC executive salaries →

On this list? Claim this org

Something off? Claim to add context

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects and supports professionals, vendors, and educators in web analytics.

Questions for Digitial Analytics Association INC

Tap to ask. Digitial Analytics Association INC sees how many people are interested.

Your first name shows with your question. Digitial Analytics Association INC answers here, for everyone.

Provided by the organization

Know this org? Add your story

1 program · $34K · in their own filed words · FY2024
01

Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals mmore effective and valuable through professional development and community.

$34Kprogram expense

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$22K
Ln 12
Fees for servicesLn 2g$20K
Other incomeLn 4–11$2K
Money outPt IX
$34K
Ln 25
Programscol B$34K
Owns and owesPt X
$0
net assets · Ln 32
Total assetsLn 16$0
LiabilitiesLn 26$0
PeoplePt VI, VII
4
listed · VII A
PaidVII A0
Voting boardVI 1a0
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$20K
Other incomeLn 4–11$2K
Total revenueLn 12$22K
Assets in detailPt X, end of year
Total assetsLn 16$0
LiabilitiesLn 26$0
Net assetsLn 32$0
OperationsPt I, VI
EmployeesI 50
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Total assetsLn 16$18K$0
LiabilitiesLn 26$6K$0
Net assetsLn 32$12K$0
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Management feesLn 11a$25K$25K
Legal feesLn 11b$500$500
Accounting feesLn 11c$5K$5K
Other fees for servicesLn 11g$565$565
Information technologyLn 14$3K$3K
Conferences, conventions and meetingsLn 19$284$284
Total functional expensesLn 25$34K$34K$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $22K$34K−$12K$0 990 PDF
FY2023 $384K$385K−$907$12K 990 PDF
FY2022 $433K$542K−$109K$13K 990 PDF
FY2021 $1.1M$1.1M−$16K$122K 990 PDF
FY2020 $933K$888K$45K$121K 990 PDF

More to add? Claim this org

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $22,068 revenue, 12 lines filed
I-8 Contributions and grants$0
I-9 Program service revenuePrior year $376,810$20,490
I-10 Investment incomePrior year $12$0
I-11 Other revenuePrior year $7,352$1,578
I-12 Total revenuePrior year $384,174$22,068
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $176,070$0
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $209,011$34,318
I-18 Total expensesPrior year $385,081$34,318
I-19 Revenue less expensesPrior year −$907−$12,250
Part VI · Governance no flags
VI-1a Voting members of the governing body0
VI-1b Independent voting members0
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $22,068 across 3 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $20,490$20,490
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $1,578$1,578
VIII-12 Total revenueRelated to mission $22,068 · Unrelated business $0 · Excluded from tax $0$22,068
Part IX · Statement of functional expenses $34,318 across 6 lines filed
IX-11a Management feesPrograms $24,991$24,991
IX-11b Legal feesPrograms $500$500
IX-11c Accounting feesPrograms $5,068$5,068
IX-11g Other fees for servicesPrograms $565$565
IX-14 Information technologyPrograms $2,910$2,910
IX-19 Conferences, conventions and meetingsPrograms $284$284
IX-25 Total functional expensesPrograms $34,318 · Management $0 · Fundraising $0$34,318
Part X · Balance sheet $0 assets, 4 lines filed
X-16 Total assetsStart of year $18,398$0
X-26 Total liabilitiesStart of year $6,148$0
X-32 Total net assets or fund balancesStart of year $12,250$0
X-33 Total liabilities and net assetsStart of year $18,398$0
Part XI · Reconciliation of net assets $0 net assets at year end
XI-1 Total revenue$22,068
XI-2 Total expenses$34,318
XI-3 Revenue less expenses−$12,250
XI-4 Net assets at start of year$12,250
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$0

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

Your org? Add context

Made it to the end? Claim this org

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.