Pretty in Pink Foundation INC

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Pretty in Pink foundation's mission is to provide uninsured and under- insured breast cancer patients in north carolina with financial assistance for quality, life-saving medical treatment. Our services are avilable to women and men in all counties throughout north carolina with needs in the areas of surgery, chemotherapy administration, radiation therapy, office co-pays, co-insurance and cobra insurance. Pretty in Pink foundation's vision is to positively impact the lives of breast cancer patients in north carolina by reducing their financial barriers to receiving medical treatment. We make this happen with financial commitments through sponsorship, fundraising, donations and pledge drives that support our champions throughout north carolina. Pretty in Pink Foundation partners with physicians, surgeons, oncologists, radiologists, and medical centers across north carolina to provide services at reduced rates.

501(c)(3) charity; gifts are tax-deductible.
96¢ of each $1 spent went to programs.
Run by 2 volunteers and 6 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 5
filings with a surplus
Average surplus $206K a year · 4% of revenue · last 5 filings
Looks good: a surplus in 5 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
96%
of spending
Looks good: 96% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$122K
to officers and key staff · 4% of spending
Looks good: pay to officers and key staff is 4% of spending; 15% or less.
Pt VII · Sec A
1 mo
of spending, in cash
Plus $1.5M in investments, Pt X · Ln 11–13
Fine: 1.4 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $5K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$23K
1% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
10
of 10 voting members
Looks good: 10 of 10 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.7M
-43% vs prior year
Spent
$3.5M
To programs
96%
Net assets
$1.8M
By yearFY2020–FY2025
Revenue
$3.7M
FY2025▼ -43%
Tap a bar for its year
Revenue by fiscal year
FY2020$5.5M
FY2021$2.5M
FY2023$5.3M
FY2024$6.4M
FY2025$3.7M
Expenses
$3.5M
FY2025▼ -43%
Tap a bar for its year
Expenses by fiscal year
FY2020$5.5M
FY2021$2.4M
FY2023$4.9M
FY2024$6.1M
FY2025$3.5M
Net assets
$1.8M
FY2025▲ +12%
Tap a bar for its year
Net assets by fiscal year
FY2020$659K
FY2021$736K
FY2023$1.3M
FY2024$1.6M
FY2025$1.8M

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2004.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

96 cents of each dollar spent went to programs.

Program services 96% · $3.3M Management & general 2% · $75K Fundraising 2% · $64K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

11 people listed on the 990; $122K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Director
$121,972Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Chairperson
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Rebecca Horn’s $122K as Executive Director is at the 48th percentile of top reported officer pay among 1690 $1–10M philanthropy & grantmaking nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024FY2023FY2021FY2020
Rebecca Horn$121,972$112,582$110,605$52,875$99,775

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Pretty in Pink Foundation INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Helps uninsured and under-insured North Carolinians afford breast cancer treatment.

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2 programs · $3.3M · in their own filed words · FY2024
01

Pretty in pink foundation provided services and supported 486 individuals with one or more of the following services: financial assistance for expenses associated with breast cancer medical treatment; supportive resource during treatment; information and referral; and post-treatment special care items.

$3.3Mprogram expense
02

Pretty in pink foundation promoted breast cancer awareness through participation and exhibition in 158 live or virtual events hosted by community partners.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$5K
Grants paid · 5 grants · $1.3M · 2020–2023
Unitemized GrantFY2023$317,886
Unitemized GrantFY2022$257,863
Unitemized GrantFY2021$244,339
Unitemized GrantFY2021$173,669
Unitemized GrantFY2020$256,409

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$3.7M
Ln 12
Gifts and grantsLn 1h$3.2M
Other incomeLn 4–11$344K
Investment incomeLn 3$71K
Money outPt IX
$3.5M
Ln 25
Programscol B$3.3M
Managementcol C$75K
Fundraisingcol D$64K
Owns and owesPt X
$1.8M
net assets · Ln 32
Cash and savingsLn 1–2$397K
Total assetsLn 16$1.9M
LiabilitiesLn 26$23K
PeoplePt VI, VII
11
listed · VII A
PaidVII A1
Voting boardVI 1a10
IndependentVI 1b10
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$3.2M
Noncash giftsLn 1g$2.6M
Fundraising eventsLn 1c$371K
Investment incomeLn 3$71K
Other incomeLn 4–11$344K
Total revenueLn 12$3.7M
Assets in detailPt X, end of year
CashLn 1$397K
Cash and savings togetherLn 1–2$397K
InvestmentsLn 11–13$1.5M
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$1.9M
LiabilitiesLn 26$23K
Net assetsLn 32$1.8M
OperationsPt I, VI
EmployeesI 56
VolunteersI 62
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3More from this return
Abroad and in kindSch F, M
Noncash gifts receivedSch M Pt I$2.6M
4Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$511K$397K
InvestmentsLn 11–13$1.1M$1.5M
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$1.7M$1.9M
LiabilitiesLn 26$23K$23K
Net assetsLn 32$1.6M$1.8M
5Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$2.8M$2.8M
Pay of current officers, directors and key staffLn 5$129K$103K$13K$13K
Other salaries and wagesLn 7$310K$248K$31K$31K
Pension plan contributionsLn 8$14K$11K$1K$1K
Other employee benefitsLn 9$26K$21K$3K$3K
Payroll taxesLn 10$34K$27K$3K$3K
Accounting feesLn 11c$11K$11K
Other fees for servicesLn 11g$17K$14K$2K$2K
Advertising and promotionLn 12$4K$3K$408$408
Office expensesLn 13$10K$8K$957$957
Information technologyLn 14$11K$8K$1K$1K
OccupancyLn 16$40K$32K$4K$4K
TravelLn 17$3K$2K$278$279
Conferences, conventions and meetingsLn 19$2K$1K$172$172
InsuranceLn 23$7K$6K$700$700
Other expenses (24a–d)Ln 24$28K$22K$3K$4K
All other expensesLn 24e$851$489$253$109
Total functional expensesLn 25$3.5M$3.3M$75K$64K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS Nov 10, 2025 $3.7M$3.5M$198K$1.8M 990 PDF
FY2024Filed with the IRS Feb 5, 2025 $6.4M$6.1M$326K$1.6M 990 PDF
FY2023Filed with the IRS Feb 14, 2024 $5.3M$4.9M$389K$1.3M 990 PDF
FY2022 Not on file
FY2021Filed with the IRS May 13, 2022 $2.5M$2.4M$77K$736K 990 PDF
FY2020Filed with the IRS Jul 12, 2021 $5.5M$5.5M$41K$659K 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support M · Noncash O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $3,658,783 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $6,089,442$3,243,384
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $54,934$71,102
I-11 Other revenuePrior year $286,548$344,297
I-12 Total revenuePrior year $6,430,924$3,658,783
I-13 Grants and similar amounts paidPrior year $5,541,600$2,815,111
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $449,145$513,059
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $114,421$132,871
I-18 Total expensesPrior year $6,105,166$3,461,041
I-19 Revenue less expensesPrior year $325,758$197,742
Part VI · Governance 10 of 10 board members independent, 3 to look at
VI-1a Voting members of the governing body10
VI-1b Independent voting members10
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $3,658,783 across 7 lines filed
VIII-1c Fundraising events$370,824
VIII-1f All other contributions, gifts and grants$2,872,560
VIII-1g Noncash contributions (included above)$2,580,685
VIII-1h Total contributions, gifts and grants$3,243,384
VIII-3 Investment incomeExcluded from tax $71,102$71,102
VIII-8 Net income from fundraising eventsExcluded from tax $344,297$344,297
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $415,399$3,658,783
Part IX · Statement of functional expenses $3,461,041 across 17 lines filed
IX-2 Grants to domestic individualsPrograms $2,815,111$2,815,111
IX-5 Pay of current officers, directors and key staffPrograms $103,298 · Management $12,912 · Fundraising $12,912$129,122
IX-7 Other salaries and wagesPrograms $248,046 · Management $31,006 · Fundraising $31,006$310,058
IX-8 Pension plan contributionsPrograms $11,444 · Management $1,430 · Fundraising $1,430$14,304
IX-9 Other employee benefitsPrograms $20,700 · Management $2,588 · Fundraising $2,587$25,875
IX-10 Payroll taxesPrograms $26,960 · Management $3,370 · Fundraising $3,370$33,700
IX-11c Accounting feesManagement $11,400$11,400
IX-11g Other fees for servicesPrograms $13,613 · Management $1,701 · Fundraising $1,701$17,015
IX-12 Advertising and promotionPrograms $3,263 · Management $408 · Fundraising $408$4,079
IX-13 Office expensesPrograms $7,659 · Management $957 · Fundraising $957$9,573
IX-14 Information technologyPrograms $8,415 · Management $1,052 · Fundraising $1,052$10,519
IX-16 OccupancyPrograms $31,685 · Management $3,961 · Fundraising $3,961$39,607
IX-17 TravelPrograms $2,230 · Management $278 · Fundraising $279$2,787
IX-19 Conferences, conventions and meetingsPrograms $1,379 · Management $172 · Fundraising $172$1,723
IX-23 InsurancePrograms $5,600 · Management $700 · Fundraising $700$7,000
IX-24 Other expenses (24a–d)Programs $21,857 · Management $2,733 · Fundraising $3,727$28,317
IX-24e All other expensesPrograms $489 · Management $253 · Fundraising $109$851
IX-25 Total functional expensesPrograms $3,321,749 · Management $74,921 · Fundraising $64,371$3,461,041
Part X · Balance sheet $1,857,826 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $510,753$397,030
X-10c Land, buildings and equipment, netStart of year $0$0
X-12 Other securitiesStart of year $1,144,725$1,460,796
X-16 Total assetsStart of year $1,660,605$1,857,826
X-25 Other liabilitiesStart of year $23,303$22,781
X-26 Total liabilitiesStart of year $23,303$22,781
X-27 Net assets without donor restrictionsStart of year $1,637,302$1,835,045
X-32 Total net assets or fund balancesStart of year $1,637,302$1,835,045
X-33 Total liabilities and net assetsStart of year $1,660,605$1,857,826
Part XI · Reconciliation of net assets $1,835,045 net assets at year end
XI-1 Total revenue$3,658,783
XI-2 Total expenses$3,461,041
XI-3 Revenue less expenses$197,742
XI-4 Net assets at start of year$1,637,302
XI-9 Other changes in net assets$1
XI-10 Net assets at end of year$1,835,045

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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