Serve Incorporated
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Provides advertising services to help underserved charities reach more people. For fiscal year 2024 it reported $142K in revenue, $208K in expenses, and $152K in net assets.Pt I
Summary of the Filing
Where the work happens
Serve marketing is the nation's only all-volunteer, non-profit advertising agency whose mission is to give underserved issues and charities a strong voice in the community. Serve is sponsoring the mighty small moments program, a movement to provide education to milwaukee families about brain development.
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Identity & Classification
Governance & Policies
Officers, Directors & Key Employees
Lauren Sutter’s $10K as Executive Dir. is at the 6th percentile of top reported officer pay among 1710 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|
| Lauren Sutter | $10,000 | $10,000 | $10,000 | $5,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Statement of Revenue
Statement of Functional Expenses
Balance Sheet
Financial Metrics
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
| Metric | This org | Peer median | Percentile |
|---|---|---|---|
| Program ratio | 83% | — | — |
| Overhead ratio | 17% | — | — |
| Fundraising cost ratio | 0% | — | — |
| Revenue growth | -34% | — | — |
| Accounting fee ratio | 1% | — | — |
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
Grants
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Filings & Schedule Manifest
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Sources
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