Provides advertising services to help underserved charities reach more people.
For fiscal year 2023 it reported $214K in revenue, $167K in expenses, and $218K in net assets.Pt I
Where the money goes · FY2023
Total revenue
$214K
Pt VIII · Ln 12
Total expenses
$167K
Pt IX · Ln 25
Net assets
$218K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $47K
Where spending went · Part IX cols B–D
80%
20%
Program services $0.80 Management & general $0.20
Program efficiency
80%
of spending reaches programs
Operating runway
13.4mo
months of highly liquid reserves at operating expense rate
Surplus margin
+22%
revenue over expenses, this year
Summary of the Filing
Part I · fiscal year 2023 · Form 990
Revenue
$214K
FY2023▼ -10%
$238K$119K$0
FY2020FY2024
Expenses
$167K
FY2023▼ -28%
$231K$115K$0
FY2020FY2024
Total assets
$225K
FY2023▲ +31%
$225K$112K$0
FY2020FY2024
Total liabilities
$7K
FY2023▲ ×34
$56K$28K$0
FY2020FY2024
Total revenue
$214K
Pt VIII · Ln 12
Total expenses
$167K
Pt IX · Ln 25
Net assets
$218K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$47K
Total assetsPt X · Ln 16$225K
Program-expense ratioPt IX · col B80%
Voting members of governing bodyPt I · Ln 312
Independent voting membersPt I · Ln 412
Mission & Programs · Part III
Where the work happens
1 program service account for $134K of program spending, described in the organization's own filed words · FY2023.
01
Serve marketing is the nation's only all-volunteer, non-profit advertising agency whose mission is to give underserved issues and charities a strong voice in the COMMUNITY.IN 2023, the organization became the fiscal sponsor of street dreams soccer academy.
Lauren Sutter’s $10K as Executive Dir.
is at the 6th percentile of top reported officer pay among 1710 $100K–1M community development nonprofits.
Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
Individual Lauren Sutter · Reported title EXECUTIVE DIR. · Highest reported compensation $10K · Total expenses $167K
6%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $10K · Total expenses $167K
6%
Peer comparison
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
Metric
This org
Peer median
Percentile
Program ratio
80%
—
—
Overhead ratio
20%
—
—
Fundraising cost ratio
0%
—
—
Revenue growth
-10%
—
—
Accounting fee ratio
1%
—
—
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
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Sources
Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2023IRS
Classification, formation year, addressIRS Business Master File
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