Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jul 1998.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
55 people listed on the 990; $5.4M paid to officers and key staff.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| David Cohen | — | $1,365,752 | $1,093,976 | $979,989 | $410,535 |
| Randall Rothenberg | — | — | $564,373 | $587,163 | $1,163,161 |
| David Ari Cohen | $1,125,784 | — | — | — | — |
| Patrick Dolan | — | — | — | $691,430 | $901,243 |
| Sheryl Goldstein | $681,377 | $868,475 | $710,322 | $596,224 | $602,313 |
| David Grimaldi | — | — | — | $613,245 | $597,256 |
| Lartease Tiffith | $576,086 | $563,589 | $410,027 | — | — |
| Carryl Pierre-Drews | — | $455,734 | $427,010 | $281,125 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes and develops the digital advertising industry by establishing technical standards, conducting research, and advocating for effective online marketing practices.
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Tax exempt association activities.
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $3.7M | $4.2M |
| InvestmentsLn 11–13 | $6.0M | $5.4M |
| Land, buildings, equipmentLn 10c | $1.9M | $1.5M |
| Total assetsLn 16 | $29.1M | $28.0M |
| LiabilitiesLn 26 | $23.2M | $21.7M |
| Net assetsLn 32 | $6.0M | $6.3M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $2.8M | |||
| Other salaries and wagesLn 7 | $9.8M | |||
| Pension plan contributionsLn 8 | $430K | |||
| Other employee benefitsLn 9 | $1.4M | |||
| Payroll taxesLn 10 | $705K | |||
| Legal feesLn 11b | $473K | |||
| Accounting feesLn 11c | $51K | |||
| Other fees for servicesLn 11g | $1.8M | |||
| Office expensesLn 13 | $2.9M | |||
| Information technologyLn 14 | $1.8M | |||
| OccupancyLn 16 | $1.1M | |||
| TravelLn 17 | $179K | |||
| Depreciation, depletion and amortizationLn 22 | $263K | |||
| Other expenses (24a–d)Ln 24 | $3.3M | |||
| All other expensesLn 24e | $587K | |||
| Total functional expensesLn 25 | $27.5M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $36.3M | $35.8M | $525K | $10.7M | 990 PDF |
| FY2023 | $34.0M | $33.1M | $934K | $10.0M | 990 PDF |
| FY2022 | $33.4M | $32.7M | $639K | $8.9M | 990 PDF |
| FY2021 | $28.0M | $25.7M | $2.3M | $8.6M | 990 PDF |
| FY2020 Viewing | $27.8M | $27.5M | $246K | $6.3M | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $27,773,752 revenue, 12 lines filed
Part VI · Governance 38 of 39 board members independent, no flags
Part VIII · Statement of revenue $27,773,752 across 4 lines filed
Part IX · Statement of functional expenses $27,527,476 across 15 lines filed
Part X · Balance sheet $27,991,361 assets, 15 lines filed
Part XI · Reconciliation of net assets $6,326,496 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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