Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 1989.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
66 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
38 people listed on the 990; $2.6M paid to officers and key staff.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Sarah K Ellis | $619,563 | $622,972 | $764,772 | $575,717 | $534,398 | — |
| Sarah Kate Ellis | — | — | — | — | — | $482,805 |
| Darra B Gordon | $327,203 | $334,234 | $349,798 | $285,948 | $236,164 | — |
| Gwendolyn Pointer | $260,908 | $255,936 | $242,183 | $213,069 | $175,312 | — |
| Richard J Ferraro | $252,948 | $233,222 | $244,817 | $235,594 | $192,453 | — |
| Lauren Sampson | — | $226,430 | — | — | — | — |
| Emily Plauche | — | $210,946 | $43,761 | — | — | — |
| Darra Gordon | — | — | — | — | — | $196,217 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Advocates for fair, accurate, and inclusive LGBTQ representation in media through industry research, public opinion polling, and strategic advocacy to promote global acceptance.
Questions for GLAAD INC
Your first name shows with your question. GLAAD INC answers here, for everyone.
Know this org? Add your story
Media advocacy glaad's media advocacy programs play a pivotal role in combating misinformation and telling diverse stories that reach mainstream audiences with fair and accurate information about community members and issues.
Education and trainingglaad's education and training programs teach individual advocates, as well as national and local organizations, through briefings and media training. The glaad media institute (gmi) also briefs industry leaders on current LGBTQ issues.
Research and reportsglaad's research and reports provide data and thought leadership to measure representation and public sentiment. The gmi currently produces seven annual reports across industries including film, TV, gaming, social media, advertising, and news.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $7.6M | $6.3M |
| InvestmentsLn 11–13 | $27.9M | $22.9M |
| Land, buildings, equipmentLn 10c | $0 | $0 |
| Total assetsLn 16 | $45.5M | $38.5M |
| LiabilitiesLn 26 | $2.8M | $3.0M |
| Net assetsLn 32 | $42.7M | $35.5M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $1.7M | $1.2M | $56K | $378K |
| Other salaries and wagesLn 7 | $8.7M | $5.3M | $504K | $2.9M |
| Pension plan contributionsLn 8 | $196K | $144K | $807 | $51K |
| Other employee benefitsLn 9 | $2.1M | $1.3M | $47K | $722K |
| Payroll taxesLn 10 | $279K | $177K | $102K | |
| Legal feesLn 11b | $110K | $68K | $11K | $31K |
| Accounting feesLn 11c | $268K | $160K | $55K | $53K |
| Professional fundraising feesLn 11e | $234K | $234K | ||
| Investment management feesLn 11f | $173K | $173K | ||
| Other fees for servicesLn 11g | $2.4M | $1.9M | $104K | $340K |
| Advertising and promotionLn 12 | $88K | $19K | $2K | $67K |
| Office expensesLn 13 | $154K | $50K | $14K | $90K |
| Information technologyLn 14 | $921K | $487K | $122K | $311K |
| OccupancyLn 16 | $481K | $270K | $93K | $119K |
| TravelLn 17 | $581K | $484K | $34K | $63K |
| Conferences, conventions and meetingsLn 19 | $433K | $408K | $2K | $22K |
| InsuranceLn 23 | $95K | $53K | $18K | $23K |
| Other expenses (24a–d)Ln 24 | $1.6M | $1.4M | $9K | $164K |
| Total functional expensesLn 25 | $20.4M | $13.5M | $1.2M | $5.6M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $12.4M | $20.4M | −$8.0M | $35.5M | 990 PDF |
| FY2024 | $13.6M | $22.5M | −$8.9M | $42.7M | 990 PDF |
| FY2023 | $25.3M | $21.2M | $4.1M | $49.0M | 990 PDF |
| FY2022 | $18.6M | $14.6M | $4.0M | $43.9M | 990 PDF |
| FY2021 | $24.9M | $10.9M | $13.9M | $42.0M | 990 PDF |
| FY2020 | $17.3M | $8.9M | $8.4M | $28.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $12,376,361 revenue, 12 lines filed
Part VI · Governance 23 of 25 board members independent, no flags
Part VIII · Statement of revenue $12,376,361 across 10 lines filed
Part IX · Statement of functional expenses $20,415,477 across 18 lines filed
Part X · Balance sheet $38,461,211 assets, 17 lines filed
Part XI · Reconciliation of net assets $35,502,334 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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