GLAAD INC
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Advocates for fair, accurate, and inclusive LGBTQ representation in media through industry research, public opinion polling, and strategic advocacy to promote global acceptance. For fiscal year 2024 it reported $12.4M in revenue, $20.4M in expenses, and $35.5M in net assets.Pt I
Summary of the Filing
Where the work happens
Media advocacy glaad's media advocacy programs play a pivotal role in combating misinformation and telling diverse stories that reach mainstream audiences with fair and accurate information about community members and issues.
Education and trainingglaad's education and training programs teach individual advocates, as well as national and local organizations, through briefings and media training. The glaad media institute (gmi) also briefs industry leaders on current LGBTQ issues.
Research and reportsglaad's research and reports provide data and thought leadership to measure representation and public sentiment. The gmi currently produces seven annual reports across industries including film, TV, gaming, social media, advertising, and news.
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Identity & Classification
Governance & Policies
Officers, Directors & Key Employees
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Sarah K Ellis | $619,563 | $622,972 | $764,772 | — | — | — |
| Sarah K Ellis | — | — | — | $575,717 | $534,398 | — |
| Sarah Kate Ellis | — | — | — | — | — | $482,805 |
| Darra B Gordon | $327,203 | $334,234 | $349,798 | — | — | — |
| Darra B Gordon | — | — | — | $285,948 | $236,164 | — |
| Gwendolyn Pointer | $260,908 | $255,936 | $242,183 | — | — | — |
| Richard J Ferraro | $252,948 | $233,222 | $244,817 | — | — | — |
| Richard J Ferraro | — | — | — | $235,594 | $192,453 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Statement of Revenue
Statement of Functional Expenses
Balance Sheet
Financial Metrics
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
| Metric | This org | Peer median | Percentile |
|---|---|---|---|
| Program ratio | 66% | — | — |
| Overhead ratio | 6% | — | — |
| Fundraising cost ratio | 49% | — | — |
| Revenue growth | -9% | — | — |
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
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