Firelight Media INC

Tax-deductible

New York, NY501(c)(3)Since 1998Civil Rights & AdvocacyEIN 11-3489379

Firelight media's mission is to provide filmmakers mentorship, funding, and creative development to support the creation, distribution, and impact of documentary media by and about communities of color in all our vibrance and complexity.

501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
Run by 6 volunteers and 18 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $1.4M a year · 21% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
77%
of spending
Looks good: 77% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.5M
to officers and key staff · 20% of spending
Top officer’s pay higher than 94% of similar orgs
Fine: pay to officers and key staff is 20% of spending; 15% to 20%.
Pt VII · Sec A
Cash reserves
7 mo
of spending, in cash
Looks good: 7.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
11
named funders · $3.2M
Looks good: 11 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$751K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 8 voting members
Looks good: 6 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$8.3M
-1% vs prior year
Spent
$7.2M
To programs
77%
Net assets
$14.5M
By yearFY2020–FY2024
Revenue
$8.3M
FY2024▼ -1%
Revenue by fiscal year
FY2020$3.4M
FY2021$5.1M
FY2022$11.1M
FY2023$6.5M
FY2024$8.4M
FY2024$8.3M
Expenses
$7.2M
FY2024▲ +6%
Expenses by fiscal year
FY2020$3.2M
FY2021$3.7M
FY2022$6.3M
FY2023$7.2M
FY2024$6.8M
FY2024$7.2M
Net assets
$14.5M
FY2024-0.05%
Net assets by fiscal year
FY2020$5.9M
FY2021$7.7M
FY2022$12.5M
FY2023$12.9M
FY2024$14.5M
FY2024$14.5M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Sep 2000.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $5.5M Management & general 18% · $1.3M Fundraising 5% · $335K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Who runs it and what they're paid

15 people listed on the 990; $1.5M paid to officers and key staff.

Part VII, Section A · reportable compensation
Co-President (until 12/25)
$299,627Pt VII · Sec A
Lead Mentor
$173,314Pt VII · Sec A
Co-President (from 6/25)
$169,101Pt VII · Sec A
SR. Director, Communications
$159,670Pt VII · Sec A
SR. Director, Finance & Ops
$159,004Pt VII · Sec A
Controller
$135,704Pt VII · Sec A
Director, Program
$126,569Pt VII · Sec A
Director, Program
$125,901Pt VII · Sec A

Marcia Smith’s $300K as Co-President (until 12/25) is at the 94th percentile of top reported officer pay among 797 $1–10M civil rights & advocacy nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2024FY2023FY2022FY2021FY2020
Marcia Smith$299,627$299,346$273,364———
Leticia Peguero——$207,939———
Marcia Smith———$207,805$190,000$190,000
Stanley Nelson$173,314$173,314$151,410———
Loira Limbal$169,101—————
Stanley Nelson———$164,235$150,000$150,000
Justin Sean Sherwood$159,670—————
Rafiah Vitalis$159,004$151,787$134,035———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Firelight Media INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Supports and funds underrepresented documentary filmmakers through fellowships, grants, and production labs to tell stories overlooked by mainstream media.

Provided by the organization

This section is blank until Firelight Media INC claims this page.

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1 program service account for $5.5M of program spending, described in the organization's own filed words · FY2024.
01

Since its inception, firelight media has supported 250+ documentary filmmakers through our fellowship and grant programs, 100+ documentary feature films have been funded through our documentary lab, 40+ documentary short films have been produced, and 15 documentary feature films have been co-produced and distributed for public media in…

$5.5Mprogram expense

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 11 funders →
Grants paid · 88 grants · $4.4M · 2019–2024
Unitemized GrantFY2024$85,000
The Instrument Project LLCFY2024$27,500
Seabreeze Media INCFY2024$25,000
Queens Disco Production LLCFY2024$25,000
You Don't Know My NameFY2024$25,000
We Love Morocco LLCFY2024$25,000
Trojan Horse Media INCFY2024$25,000
Talking Stones LLCFY2024$25,000
Mighty Squawk ProductionsFY2024$25,000
Matinino LLCFY2024$25,000
Fire Frog Media LLCFY2024$25,000
Bimshire Project LLCFY2024$25,000
Amuletos Projects LLCFY2024$25,000
NY Labor Documentary LLCFY2024$20,000
Jjigae Productions LLCFY2024$20,000
Delu Productions LLCFY2024$20,000
Commuted Film LLCFY2024$20,000
See all 88 grants →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$8.3M
Ln 12
Gifts and grantsLn 1h$6.0M
Fees for servicesLn 2g$2.3M
Investment incomeLn 3$56K
Money outPt IX
$7.2M
Ln 25
Programscol B$5.5M
Managementcol C$1.3M
Fundraisingcol D$335K
Owns and owesPt X
$14.5M
net assets · Ln 32
Cash and savingsLn 1–2$4.2M
Total assetsLn 16$15.3M
LiabilitiesLn 26$751K
PeoplePt VI, VII
15
listed · VII A
PaidVII A9
Voting boardVI 1a8
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$6.0M
Fees for servicesLn 2g$2.3M
Investment incomeLn 3$56K
Total revenueLn 12$8.3M
Assets in detailPt X, end of year
CashLn 1$4.2M
Cash and savings togetherLn 1–2$4.2M
InvestmentsLn 11–13$7.8M
Land, buildings, equipmentLn 10c$7K
Other assetsLn 15$424K
Total assetsLn 16$15.3M
LiabilitiesLn 26$751K
Net assetsLn 32$14.5M
OperationsPt I, VI
EmployeesI 518
VolunteersI 66
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$5.9M$4.2M
InvestmentsLn 11–13$1.4M$7.8M
Land, buildings, equipmentLn 10c$4K$7K
Total assetsLn 16$16.1M$15.3M
LiabilitiesLn 26$1.6M$751K
Net assetsLn 32$14.5M$14.5M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$462K$462K
Grants to domestic individualsLn 2$85K$85K
Grants and assistance to foreign recipientsLn 3$150K$150K
Pay of current officers, directors and key staffLn 5$750K$439K$214K$98K
Other salaries and wagesLn 7$1.4M$1.0M$316K$106K
Pension plan contributionsLn 8$26K$19K$5K$2K
Other employee benefitsLn 9$371K$247K$89K$34K
Payroll taxesLn 10$195K$130K$47K$18K
Legal feesLn 11b$124K$122K$2K
Accounting feesLn 11c$52K$52K
Other fees for servicesLn 11g$330K$10K$312K$8K
Advertising and promotionLn 12$7K$5K$2K$650
Office expensesLn 13$52K$34K$12K$5K
Information technologyLn 14$93K$33K$56K$5K
OccupancyLn 16$234K$156K$57K$22K
TravelLn 17$164K$109K$40K$15K
Conferences, conventions and meetingsLn 19$224K$149K$54K$21K
Depreciation, depletion and amortizationLn 22$4K$4K
InsuranceLn 23$56K$56K
Other expenses (24a–d)Ln 24$2.3M$2.3M$5K$2K
Total functional expensesLn 25$7.2M$5.5M$1.3M$335K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 $8.4M$6.8M$1.6M$14.5M 990 PDF
FY2023 $6.5M$7.2M−$731K$12.9M 990 PDF
FY2022 $11.1M$6.3M$4.8M$12.5M 990 PDF
FY2021 $5.1M$3.7M$1.3M$7.7M 990 PDF
FY2020 $3.4M$3.2M$183K$5.9M 990 PDF

Want to add your own materials alongside these filings? Claim this org

Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $8,301,486 across 5 lines filed
VIII-1f All other contributions, gifts and grants$5,964,723
VIII-1h Total contributions, gifts and grants$5,964,723
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,281,057$2,281,057
VIII-3 Investment incomeExcluded from tax $55,706$55,706
VIII-12 Total revenueRelated to mission $2,281,057 · Unrelated business $0 · Excluded from tax $55,706$8,301,486
Part IX · Statement of functional expenses $7,158,607 across 20 lines filed
IX-1 Grants to domestic organizationsPrograms $462,500$462,500
IX-2 Grants to domestic individualsPrograms $85,000$85,000
IX-3 Grants and assistance to foreign recipientsPrograms $150,000$150,000
IX-5 Pay of current officers, directors and key staffPrograms $438,832 · Management $213,671 · Fundraising $97,596$750,099
IX-7 Other salaries and wagesPrograms $1,011,213 · Management $315,631 · Fundraising $105,615$1,432,459
IX-8 Pension plan contributionsPrograms $18,825 · Management $5,221 · Fundraising $1,972$26,018
IX-9 Other employee benefitsPrograms $247,404 · Management $89,326 · Fundraising $34,166$370,896
IX-10 Payroll taxesPrograms $129,953 · Management $47,237 · Fundraising $18,123$195,313
IX-11b Legal feesPrograms $122,291 · Management $2,180$124,471
IX-11c Accounting feesManagement $52,179$52,179
IX-11g Other fees for servicesPrograms $10,425 · Management $311,879 · Fundraising $7,550$329,854
IX-12 Advertising and promotionPrograms $4,664 · Management $1,695 · Fundraising $650$7,009
IX-13 Office expensesPrograms $34,342 · Management $12,482 · Fundraising $4,790$51,614
IX-14 Information technologyPrograms $32,986 · Management $55,806 · Fundraising $4,600$93,392
IX-16 OccupancyPrograms $155,735 · Management $56,608 · Fundraising $21,719$234,062
IX-17 TravelPrograms $108,954 · Management $39,603 · Fundraising $15,196$163,753
IX-19 Conferences, conventions and meetingsPrograms $149,093 · Management $54,194 · Fundraising $20,791$224,078
IX-22 Depreciation, depletion and amortizationManagement $4,499$4,499
IX-23 InsuranceManagement $55,576$55,576
IX-24 Other expenses (24a–d)Programs $2,338,818 · Management $5,071 · Fundraising $1,946$2,345,835
IX-25 Total functional expensesPrograms $5,501,035 · Management $1,322,858 · Fundraising $334,714$7,158,607
Part X · Balance sheet $15,288,596 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $5,938,218$4,151,589
X-3 Pledges and grants receivableStart of year $5,292,383$2,825,754
X-9 Prepaid expenses and deferred chargesStart of year $61,929$76,107
X-10c Land, buildings and equipment, netStart of year $4,352$6,949
X-11 Publicly traded securitiesStart of year $1,449,592$7,804,220
X-15 Other assetsStart of year $676,450$423,977
X-16 Total assetsStart of year $16,142,188$15,288,596
X-17 Accounts payable and accrued expensesStart of year $705,398$364,938
X-25 Other liabilitiesStart of year $891,845$386,529
X-26 Total liabilitiesStart of year $1,597,243$751,467
X-27 Net assets without donor restrictionsStart of year $7,655,679$10,109,079
X-28 Net assets with donor restrictionsStart of year $6,889,266$4,428,050
X-32 Total net assets or fund balancesStart of year $14,544,945$14,537,129
X-33 Total liabilities and net assetsStart of year $16,142,188$15,288,596
Part XI · Reconciliation of net assets $14,537,129 net assets at year end
XI-1 Total revenue$8,301,486
XI-2 Total expenses$7,158,607
XI-3 Revenue less expenses$1,142,879
XI-4 Net assets at start of year$14,544,945
XI-5 Net unrealized gains (losses) on investments−$929
XI-8 Prior period adjustments−$1,149,766
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$14,537,129

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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