Cradles to Crayons INC

Tax-deductible

Newton, MA501(c)(3)Since 2002Human ServicesEIN 04-3584367Revenue $48.9M in FY2025

On file with the IRScradlestocrayons.org281 Newtonville Ave, 02460-2013 · Newton, MATax-exempt since Jun 2002Publicly supported charity — 170(b)(1)(A)(vi)

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Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school and at play. We supply these items free of charge by engaging and connecting communities.as a result of a comprehensive strategic planning process to determine the most effective and efficient model to serve the unmet need across the united states, the organization developed and launched a new digital model, giving factory direct. The model allows donors to send essential items directly from their homes to the children they serve via its network of service partners. In this fiscal year, the organization piloted and tested giving factory direct in its current markets and new york city.

501(c)(3) charity; gifts are tax-deductible.
89¢ of each $1 spent went to programs.
Run by 7,751 volunteers and 119 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $751K a year · 2% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
89%
of spending
Looks good: 89% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.9M
to officers and key staff · 4% of spending
Top officer’s pay higher than 80% of similar orgs
Looks good: pay to officers and key staff is 4% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
<1 mo
of spending, in cash
Concern: 0.2 months of spending in cash; under 2 weeks.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
22
named funders · $163K
Looks good: 22 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$8.1M
24% of total assets
Looks good: liabilities are 24% of assets; 50% or less.
Pt X · Ln 26
Independent board members
11
of 12 voting members
Looks good: 11 of 12 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$48.9M
+15% vs prior year
Spent
$50.5M
To programs
89%
Net assets
$25.0M
By yearFY2021–FY2025
Revenue
$48.9M
FY2025▲ +15%
Tap a bar for its year
Revenue by fiscal year
FY2021$20.3M
FY2022$35.9M
FY2023$40.1M
FY2024$42.5M
FY2025$48.9M
Expenses
$50.5M
FY2025▲ +16%
Tap a bar for its year
Expenses by fiscal year
FY2021$19.6M
FY2022$31.6M
FY2023$38.7M
FY2024$43.5M
FY2025$50.5M
Net assets
$25.0M
FY2025▼ -7%
Tap a bar for its year
Net assets by fiscal year
FY2021$21.6M
FY2022$25.8M
FY2023$27.2M
FY2024$27.0M
FY2025$25.0M

From the FY2025 Form 990 (year ending March 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2002.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

89 cents of each dollar spent went to programs.

Program services 89% · $45.1M Management & general 4% · $2.1M Fundraising 7% · $3.3M

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

21 people listed on the 990; $1.9M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
CEO (until 2/2025)
$325,352Pt VII · Sec A
VP of Operations
$231,773Pt VII · Sec A
$227,908Pt VII · Sec A
VP of Giving Factory Direct, Secretary (until 10/
$219,811Pt VII · Sec A
Ed of Chicago
$197,960Pt VII · Sec A
Ed of Philadelphia
$195,747Pt VII · Sec A
SR. Dir. of Philanthropy
$180,534Pt VII · Sec A
Digital Product Director
$159,321Pt VII · Sec A

Lynn Margherio’s $325K as CEO (until 2/2025) is at the 80th percentile of top reported officer pay among 3122 $10–100M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Lynn Margherio$325,352$300,515$266,963$245,976$202,873
Bernard Cherkasov——$237,403$227,487$213,163
Connie Olson$231,773————
Karen Gallahue$227,908$226,304$212,240$203,172$178,438
Karen Grant$219,811$211,051$203,794$220,265$172,581
Aubrey Henderson—$202,963$199,642——
Dawn Melchiorre$197,960$185,917———
Michal Smith$195,747$182,483$176,436$167,808$154,040

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Supplies children in need with essential items for home, school, and play.

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Provided by the organization

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1 program · $45.1M · in their own filed words · FY2024
01

The organization executes its mission by mobilizing widespread community and civic participation. At the community level, the organization partners with schools, corporations, faith-based organizations, and other community groups to conduct drives for children's goods and to obtain volunteers in its warehouse.

$45.1Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
See all 22 funders →
Grants paid · 2 grants · $20K · 2020–2020
Familyaid Boston INCMA · FY2020$10,000
I Grow Chicago NfpIL · FY2020$10,000

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$48.9M
Ln 12
Gifts and grantsLn 1h$47.7M
Investment incomeLn 3$1.1M
Money outPt IX
$50.5M
Ln 25
Programscol B$45.1M
Managementcol C$2.1M
Fundraisingcol D$3.3M
Owns and owesPt X
$25.0M
net assets · Ln 32
Cash and savingsLn 1–2$764K
Total assetsLn 16$33.1M
LiabilitiesLn 26$8.1M
PeoplePt VI, VII
21
listed · VII A
PaidVII A9
Voting boardVI 1a12
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$47.7M
Government grantsLn 1e$861K
Noncash giftsLn 1g$30.6M
Investment incomeLn 3$1.1M
Gains on assetsLn 7$543K
Total revenueLn 12$48.9M
Assets in detailPt X, end of year
CashLn 1$764K
Cash and savings togetherLn 1–2$764K
InvestmentsLn 11–13$16.3M
Land, buildings, equipmentLn 10c$12.6M
Other assetsLn 15$2.3M
Total assetsLn 16$33.1M
LiabilitiesLn 26$8.1M
Net assetsLn 32$25.0M
OperationsPt I, VI
EmployeesI 5119
VolunteersI 67,751
Fiscal year endsHeaderMarch
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$2.1M$764K
InvestmentsLn 11–13$15.8M$16.3M
Land, buildings, equipmentLn 10c$13.4M$12.6M
Total assetsLn 16$35.5M$33.1M
LiabilitiesLn 26$8.5M$8.1M
Net assetsLn 32$27.0M$25.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$1.0M$528K$320K$192K
Other salaries and wagesLn 7$7.8M$5.3M$720K$1.7M
Pension plan contributionsLn 8$160K$110K$14K$36K
Other employee benefitsLn 9$1.2M$795K$126K$262K
Payroll taxesLn 10$675K$448K$79K$148K
Legal feesLn 11b$6K$5K$1K$208
Accounting feesLn 11c$42K$32K$8K$1K
Investment management feesLn 11f$38K$38K
Other fees for servicesLn 11g$320K$209K$95K$17K
Advertising and promotionLn 12$720K$576K$144K
Office expensesLn 13$224K$107K$67K$49K
Information technologyLn 14$467K$207K$114K$146K
OccupancyLn 16$955K$867K$19K$69K
TravelLn 17$88K$58K$10K$19K
Depreciation, depletion and amortizationLn 22$1.0M$658K$121K$227K
InsuranceLn 23$133K$88K$15K$29K
Other expenses (24a–d)Ln 24$34.8M$34.7M$23K$119K
All other expensesLn 24e$850K$421K$285K$144K
Total functional expensesLn 25$50.5M$45.1M$2.1M$3.3M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $48.9M$50.5M−$1.6M$25.0M 990 PDF
FY2024 $42.5M$43.5M−$992K$27.0M 990 PDF
FY2023 $40.1M$38.7M$1.4M$27.2M 990 PDF
FY2022 $35.9M$31.6M$4.3M$25.8M 990 PDF
FY2021 $20.3M$19.6M$664K$21.6M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $48,850,142 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $41,670,428$47,701,984
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $779,223$1,148,158
I-11 Other revenuePrior year $18,708$0
I-12 Total revenuePrior year $42,468,359$48,850,142
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $9,781,777$10,811,881
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $33,678,119$39,651,641
I-18 Total expensesPrior year $43,459,896$50,463,522
I-19 Revenue less expensesPrior year −$991,537−$1,613,380
Part VI · Governance 11 of 12 board members independent, no flags
VI-1a Voting members of the governing body12
VI-1b Independent voting members11
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $48,850,142 across 7 lines filed
VIII-1e Government grants$860,845
VIII-1f All other contributions, gifts and grants$46,841,139
VIII-1g Noncash contributions (included above)$30,603,724
VIII-1h Total contributions, gifts and grants$47,701,984
VIII-3 Investment incomeExcluded from tax $605,143$605,143
VIII-7 Net gain or loss on sales of assetsExcluded from tax $543,015$543,015
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $1,148,158$48,850,142
Part IX · Statement of functional expenses $50,463,522 across 18 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $528,280 · Management $320,389 · Fundraising $192,325$1,040,994
IX-7 Other salaries and wagesPrograms $5,299,007 · Management $719,844 · Fundraising $1,733,337$7,752,188
IX-8 Pension plan contributionsPrograms $110,044 · Management $14,027 · Fundraising $35,796$159,867
IX-9 Other employee benefitsPrograms $795,093 · Management $126,406 · Fundraising $262,114$1,183,613
IX-10 Payroll taxesPrograms $448,457 · Management $78,646 · Fundraising $148,116$675,219
IX-11b Legal feesPrograms $4,646 · Management $1,181 · Fundraising $208$6,035
IX-11c Accounting feesPrograms $31,946 · Management $8,121 · Fundraising $1,433$41,500
IX-11f Investment management feesManagement $37,508$37,508
IX-11g Other fees for servicesPrograms $208,723 · Management $94,957 · Fundraising $16,758$320,438
IX-12 Advertising and promotionPrograms $576,274 · Fundraising $144,068$720,342
IX-13 Office expensesPrograms $107,392 · Management $67,440 · Fundraising $49,160$223,992
IX-14 Information technologyPrograms $206,531 · Management $114,469 · Fundraising $145,838$466,838
IX-16 OccupancyPrograms $866,897 · Management $18,812 · Fundraising $69,217$954,926
IX-17 TravelPrograms $58,377 · Management $9,965 · Fundraising $19,280$87,622
IX-22 Depreciation, depletion and amortizationPrograms $658,220 · Management $120,618 · Fundraising $227,162$1,006,000
IX-23 InsurancePrograms $88,091 · Management $15,449 · Fundraising $29,095$132,635
IX-24 Other expenses (24a–d)Programs $34,661,612 · Management $23,415 · Fundraising $118,974$34,804,001
IX-24e All other expensesPrograms $421,209 · Management $284,593 · Fundraising $144,002$849,804
IX-25 Total functional expensesPrograms $45,070,799 · Management $2,055,840 · Fundraising $3,336,883$50,463,522
Part X · Balance sheet $33,139,298 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $2,138,228$764,165
X-3 Pledges and grants receivableStart of year $1,425,839$977,539
X-9 Prepaid expenses and deferred chargesStart of year $190,087$183,855
X-10c Land, buildings and equipment, netStart of year $13,366,829$12,622,504
X-11 Publicly traded securitiesStart of year $15,837,822$16,326,537
X-15 Other assetsStart of year $2,586,467$2,264,698
X-16 Total assetsStart of year $35,545,272$33,139,298
X-17 Accounts payable and accrued expensesStart of year $1,145,148$1,249,007
X-20 Tax-exempt bond liabilitiesStart of year $3,924,478$3,809,420
X-25 Other liabilitiesStart of year $3,456,950$3,047,562
X-26 Total liabilitiesStart of year $8,526,576$8,105,989
X-27 Net assets without donor restrictionsStart of year $25,425,154$23,556,434
X-28 Net assets with donor restrictionsStart of year $1,593,542$1,476,875
X-32 Total net assets or fund balancesStart of year $27,018,696$25,033,309
X-33 Total liabilities and net assetsStart of year $35,545,272$33,139,298
Part XI · Reconciliation of net assets $25,033,309 net assets at year end
XI-1 Total revenue$48,850,142
XI-2 Total expenses$50,463,522
XI-3 Revenue less expenses−$1,613,380
XI-4 Net assets at start of year$27,018,696
XI-5 Net unrealized gains (losses) on investments−$372,007
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$25,033,309

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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