Campus Marketing and Development Manager

Campus Marketing and Development Manager Hillel International Role Overview The Campus Marketing and Development team serves as Hillel International’s in-house consulting agency, providing expert digital fundraising and marketing services to over 60 campus Hillels nationwide. As a Campus Marketing and Development Manager, you will lead the planning, execution, and analysis of digital and direct mail fundraising and marketing campaigns, making an immediate impact on the lives of thousands of Jewish college students.

You will use your extensive expertise in digital marketing, direct response fundraising, and analysis to create data-driven strategies that support Hillel’s mission of enriching the lives of Jewish students so that they may enrich the Jewish people and the world. We welcome applications from candidates across the U.S., with both fully remote options, as well as hybrid options available in Washington, D.C. and New York City.

What You’ll Do Serve as the primary professional responsible for digital and direct mail fundraising and stewardship efforts for two campus Hillel organizations with dynamic and sophisticated fundraising needs, including: Digital fundraising (email, website, texting, social media) Direct mail Wealth screening and comprehensive grassroots pipeline management, including top prospect donor portfolio building In-depth data analysis leading to data-informed fundraising strategies Overall brand support, including consultation on cohesive design Web support as it pertains to fundraising Major fundraising event support (registration and RSVPs) Lead audience growth and acquisition efforts to build up parent, alumni, community member, and donor database Post fundraising-related content across social media and web platforms Clean and upload campaign data to CRM Core responsibilities include: Create an annual fundraising and marketing strategy that includes stewardship touchpoints, appeals, renewal messaging, and email newsletters.

Optimize campaigns at an advanced level using data-driven strategies, including segmentation, A/B testing, personalization, and audience targeting to maximize donor engagement and revenue. Create and distribute mass-communications (email, direct mail, text) for fundraising and stewardship touchpoints. Provide in-depth analysis of campaign performance and leverage these findings for future campaigns in order to meet or exceed annual fundraising goals. Incorporate digital marketing best practices in copy, imagery, and video with an expectation that you’ll bring relevant and current trends of the nonprofit marketing and fundraising fields.

Lead direct response fundraising efforts, including texting campaigns and Giving Day initiatives. Collaborate with fundraising and student-facing staff on campus to ensure brand cohesion and powerful storytelling. Manage multiple timelines and projects concurrently. Who We’re Looking For 4-5 years of experience in marketing and/or fundraising in the non-profit space…

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