Communications Manager

Overview

The Communications Manager supports Touro University's strategic communications, public relations, media relations, content development and reputation management initiatives. This position works closely with the Executive Director for Communications and Marketing, the rest of the PR and communications team, the University PR agency as well as deans, faculty, administrators, students, alumni and external media to identify, develop and promote stories that advance the visibility, reputation and mission of Touro University and its schools.

This role is responsible for media outreach, content creation, website updates, social media support, publications support, writing stories/news releases and other communications.

Responsibilities

Media Relations and Public Relations develop and maintain relationships with journalists, editors and media outlets. Identify and pursue media opportunities for faculty experts, interviews, commentary/op-eds and institutional achievements. Research, compile and maintain accurate media contact lists. Pitch news stories, feature articles and expert sources to relevant media outlets. Monitor, share and archive media coverage. Support institutional messaging and reputation management efforts during emergencies or sensitive communications matters for content development and storytelling.

Research, write, edit and publish stories highlighting faculty, student, alumni and institutional accomplishments, new programs, cutting-edge research. Collaborate with deans, directors, faculty, administrators and students to generate story ideas, particularly for TCOP, TouroCOM and GSSW. Create content for University and school websites, newsletters, president's reports, alumni publications, special supplements and other communications materials. Develop story outline/manage publication production and write content for school-specific communications, including the pharmacy school's Dean's Update. Maintain current institutional boilerplate language and messaging.

Ensure all content aligns with University branding, marketing and strategic communications goals, digital communications and social media. Research and develop content for social media platforms. Cover University events and provide content for social media and digital channels. Post approved content to University websites using the content management system (CMS). Monitor trends and emerging best practices in communications, public relations, social media and artificial intelligence applications, event coverage and stakeholder engagement. Attend school, University and community events to identify content and media opportunities.

Partner with student leaders, faculty and administrators to identify newsworthy initiatives. Provide media training/interview prep and guidance to faculty, staff and students as needed; publications and institutional communications. Contribute written and edited content for University-wide publications, including President's Reports, alumni…

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