Communications Specialist

Description The Communications Specialist is a key member of the Marketing team responsible for creating clear, compelling, on-brand content that strengthens the credit union's voice, engages members, supports business goals, and reinforces its community impact. This role develops copy across multiple channels, including digital, email, social media, advertising, direct mail, video, internal communications, branch materials, events, campaigns, and executive communications. Working closely with Marketing and cross-functional teams, the Communications Specialist translates complex financial topics into relevant, easy-to-understand content for current and prospective members.

The ideal candidate is an exceptional writer and editor who understands that effective copy not only informs, but also connects with audiences, drives action, and supports business objectives. Job Type: Full-time, on-site at our Larpenteur Administrative office in Falcon Heights, MN Brand Voice & Content Strategy Serve as a primary steward of the credit union's written brand voice and tone. Develop messaging that is consistent, distinctive, approachable based on the audience. Translate marketing strategies and campaign objectives into compelling messaging and copy. Help evolve the organization's messaging framework and editorial standards.

Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution. Marketing & Campaign Content Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels. Develop headlines, taglines, calls to action, campaign concepts, and supporting copy. Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services. Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots and other marketing collateral.

Partner with designers and creative team members to ensure copy and visual concepts work together effectively. Digital & Social Content Write and edit website content, landing pages, email campaigns, social media content, and digital advertising. Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations. Adapt messaging for different digital channels and audience segments. Collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience. Community, Events & Brand Experiences Develop messaging and content for community events, sponsorships, activations, and member experiences.

Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications. Help tell the credit union's community impact story through compelling member, employee, and community narratives. Partner with Community Relations to develop content that strengthens the organization's reputation and community presence…

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