Why Metro Credit Union
FY2024 · Form 990Its mission and biggest programs, as filedOffers loans and savings accounts to help members manage their money.
- Metro Credit Union provides loan and deposit products to members that assist them in meeting their financial needs. As of 12/31/2024, Metro Credit Union has net loans of $2,939 million and share deposits of $2,714 million.
Before you apply
FY2024 · Form 990Independent: from IRS data, not the orgAbout the role
The org's own posting, as writtenWhy This Role Exists Metro Credit Union has valuable member data across products, transactions, behaviors, and relationships. This role exists to turn that data into well-defined audiences and timely marketing experiences that help Metro acquire new members, deepen existing relationships, and make its marketing more relevant. Reporting to the Vice President, Growth Marketing, you will lead audience strategy and activation across Metro’s CDP, behavioral data partners, online banking personalization, CRM, paid media and other future activation platforms.
You will combine strategic thinking with hands on execution, building the audiences, governance, and testing practices that support measurable member and business growth.
What You’ll Own - Metro’s audience strategy and activation roadmap across products, member segments and lifecycle stages. - Audience creation, segmentation, taxonomy, governance, suppression logic, documentation, QA and optimization within the CDP and related platforms. - The marketing use of Metro’s CDP and broader audience activation ecosystem. - Cross channel audience activation across CRM, email, SMS, push, online banking personalization, Meta, Google, programmatic, display, CTV and future channels. - A structured experimentation and testing roadmap covering audience, trigger, channel, activation and incrementality testing.
What You’ll Do - Identify high value opportunities within behavioral, transactional, product and relationship data. - Translate complex data signals into clear audience strategies that support acquisition, onboarding, cross sell, retention, reactivation and relationship growth. - Build scalable audiences with accurate eligibility rules, suppression logic, channel requirements and activation workflows. - Partner with Strategic Intelligence, Product, Brand Marketing, Retail, Lending and Operations to connect business priorities with actionable audience opportunities. - Work closely with the Lifecycle Marketing Manager: Email & CRM, who will develop the communications, workflows and member experiences associated with these audiences. - Analyze audience performance and recommend ways to improve targeting, personalization, product adoption, engagement, retention and member growth. - Help evaluate predictive audiences, propensity models, and next best action approaches.
Success Looks Like in 12 to 18 Months - Metro has a clear, scalable audience framework with consistent definitions, taxonomy, governance, documentation and suppression standards. - Priority audiences are activated reliably across owned and paid channels. - Business partners have a repeatable process for turning growth opportunities into testable audience strategies. - Audience experiments generate actionable insights and measurable improvements. - Predictive and next best action approaches are being evaluated and applied where they can improve member relevance and business outcomes. You’ll Love This Role If... - You are a self starter who is…
About Metro Credit Union
From its Form 990- Budget $173.4M
- Staff 430 · founded 1926
- Pays its leaders $210K–$1.6M (12 reported)
- Open jobs 32 · Jobs at Metro Credit Union · Full 990 report