Author: Patrick O'Donnell

Wisconsin Humane Society staff member holding a small black-and-white rescue dog wrapped in a towel

Best in Show: How the Wisconsin Humane Society Unleashes Its Fundraising Potential

COVER STORY

Planned gifts have long sustained the Wisconsin Humane Society, from the 1926 bequest that built Milwaukee’s first animal shelter to the expanded strategies used today. By integrating digital tools, hosting creative events like “Lattes & Legacies,” and stewarding legacy donors through Buster’s Legacy Society, WHS has streamlined estate gift management and built deeper donor trust—fueling a program that helps 13,000+ animals each year.

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Small and Mighty

COVER STORY

It started with a simple plan: give back to the medical school in India where they met. The San Francisco Bay Area couple—both busy physicians—initially intended to gift $150,000 to a one-time project benefitting the Seth Gordhandas Sunderdas Medical College (GOSUMEC) in Mumbai, India.

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Small boat charting rough waters and winning — symmetry with a small foundation that succeeded against all odds

Small and Mighty 

The GOSUMEC Foundation proves you don’t need to be a big nonprofit to achieve sizable results. Drs. Sanjay and Archana Bindra turned their 25th wedding anniversary into a $1 million endowment for medical scholarships in India. With zero staff, full transparency, and a focus on legacy giving, their grassroots nonprofit offers a replicable model for small organizations everywhere. Visit gosumec.org or scan the QR code in GIVING magazine to learn more about their work—and the groundbreaking GIVE Study.

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Cover Story 7 July

Operation Contagious Philanthropy: Finding That Eureka! Narrative to Engage Navy SEALs

COVER STORY

The U.S. Navy SEALs can trace their roots back to World War II, and have played critical roles in almost every conflict the United States has been involved with since. As the Navy’s primary special operations force, SEALs have a long history of performing high-stakes operations, including rescuing hostages and eliminating dangerous terrorists. They are world-renowned as elite warriors who never back down.

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Cover Story 4 April

Rooted in Resilience: A Fundraiser’s Journey from Family Legacy to Global Impact

COVER STORY

I was involved in fundraising informally from an early age, collecting for UNICEF and distributing food and clothing at shelters. In my late 20s, when my best friend contracted leukemia, I became more engaged in community giving, organizing blood drives and fundraising for research. After his passing, I pursued a graduate degree and began working full-time in fundraising, starting with reforestation and environmental initiatives in Armenia.

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Illustration of fundraiser with "jargon nonprofit speak" confuses couple

Say What? Stop Using These Words!

Nonprofit jargon is a surefire way to lose donors. Too often, fundraisers either get lost in technical language or lean on overused buzzwords that mean little to the average supporter. Phrases like “making a difference” or “impactful” are vague and uninspiring—donors want specifics. Instead of empty jargon, use clear, engaging language that shows exactly how their gift helps. The right words can transform your appeals, strengthen connections, and ultimately drive more meaningful support for your mission.

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Cover Story 3 March

From Stage to Storytelling: How Creative Backgrounds Shape Fundraising Success

COVER STORY

I learned so much from my theater days. Having done both scene work with a script in front of me and improv with no script, I recommend writing a “script” before going into any major donor meetings. For me, that script is usually a bullet-point list of topics that I want to cover and important information about the donor and their giving history. Having a “practice” conversation with a friend or colleague beforehand is really helpful too.

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