Strengthen Christian periodicals through inspiration, instruction, training and networking through an awards contest and an annual convention and regional conferences

501(c)(3) charity; gifts are tax-deductible.
44¢ of each $1 spent went to programs.
$74K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 3
filings with a surplus
Average surplus $8K a year · 3% of revenue · last 3 filings
Looks good: a surplus in 3 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
44%
of spending
Concern: 44% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$74K
to officers and key staff · 32% of spending
Concern: pay to officers and key staff is 32% of spending; over 30%.
Pt VII · Sec A
7 mo
of spending, in cash
Looks good: 6.8 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $35K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$22K
16% of total assets
Looks good: liabilities are 16% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$235K
-6% vs prior year
Spent
$232K
To programs
44%
Net assets
$113K
By yearFY2021–FY2025
Revenue
$235K
FY2025▼ -6%
Tap a bar for its year
Revenue by fiscal year
FY2021$186K
FY2023$246K
FY2024$250K
FY2025$235K
Expenses
$232K
FY2025▼ -2%
Tap a bar for its year
Expenses by fiscal year
FY2021Not on file
FY2023$240K
FY2024$237K
FY2025$232K
Net assets
$113K
FY2025▲ +3%
Tap a bar for its year
Net assets by fiscal year
FY2021$92K
FY2023$97K
FY2024$110K
FY2025$113K

From the FY2025 Form 990 (year ending June 2025) · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 1967.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

44 cents of each dollar spent went to programs.

Program services 44% · $102K Management & general 56% · $130K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990; $74K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Director
$73,936Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Vice-President
$0Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A

Lamar Keener’s $74K as Executive Director is at the 69th percentile of top reported officer pay among 2216 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2021
Lamar Keener$73,936$73,936$76,796$73,440
Danny Conn——$500—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Evangelical Press Association INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Inspires, trains, and connects Christian writers and publishers through events and awards.

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Provided by the organization

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3 programs · $98K · in their own filed words · FY2024
01

Annual Convention

This is our main event of the year for both revenue and expenses. The event includes motivational speakers and 30 training workshops teaching skills in writing, editing, design, technology, photography and more.

$72Kprogram expense
02

More than 100 member publications participated in one or both of two contests with nearly 1000 entries. Members are judged for excellence in writing, design, and other aspects of print and digital magazines.

$21Kprogram expense
03

DigitalMediaCon Virtual conference -- More than 250 attended three-day online conference for training in digital communications.

$5Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 1 funder$35K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$235K
Ln 12
Fees for servicesLn 2g$150K
Gifts and grantsLn 1h$69K
Other incomeLn 4–11$10K
Money outPt IX
$232K
Ln 25
Programscol B$102K
Managementcol C$130K
Owns and owesPt X
$113K
net assets · Ln 32
Cash and savingsLn 1–2$132K
Total assetsLn 16$135K
LiabilitiesLn 26$22K
PeoplePt VI, VII
7
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$69K
Government grantsLn 1e$0
Noncash giftsLn 1g$9K
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$150K
Investment incomeLn 3$6K
Other incomeLn 4–11$10K
Total revenueLn 12$235K
Assets in detailPt X, end of year
CashLn 1$3K
SavingsLn 2$130K
Cash and savings togetherLn 1–2$132K
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$135K
LiabilitiesLn 26$22K
Net assetsLn 32$113K
OperationsPt I, VI
EmployeesI 52
VolunteersI 60
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$119K$132K
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$128K$135K
LiabilitiesLn 26$18K$22K
Net assetsLn 32$110K$113K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$4K$4K
Grants and assistance to foreign recipientsLn 3$2K$2K
Pay of current officers, directors and key staffLn 5$74K$74K
Other salaries and wagesLn 7$6K$6K
Pension plan contributionsLn 8$1K$1K
Other employee benefitsLn 9$10K$10K
Payroll taxesLn 10$5K$5K
Lobbying feesLn 11d$950$950
Other fees for servicesLn 11g$2K$2K
Advertising and promotionLn 12$269$269
Office expensesLn 13$23K$4K$19K
Information technologyLn 14$14K$10K$4K
TravelLn 17$22K$22K$272
Conferences, conventions and meetingsLn 19$61K$61K
InsuranceLn 23$2K$2K
Other expenses (24a–d)Ln 24$6K$0$6K$0
Total functional expensesLn 25$232K$102K$130K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $235K$232K$3K$113K 990 PDF
FY2024 $250K$237K$13K$110K 990 PDF
FY2023 $246K$240K$6K$97K 990 PDF
FY2022 Not on file
FY2021 $186K$92K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $235,359 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $78,873$69,094
I-9 Program service revenuePrior year $157,612$150,302
I-10 Investment incomePrior year $5,023$5,839
I-11 Other revenuePrior year $8,718$10,124
I-12 Total revenuePrior year $250,226$235,359
I-13 Grants and similar amounts paidPrior year $3,000$6,120
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $96,931$95,890
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $136,902$129,952
I-18 Total expensesPrior year $236,833$231,962
I-19 Revenue less expensesPrior year $13,393$3,397
Part VI · Governance 6 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $235,359 across 13 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$52,827
VIII-1c Fundraising events$0
VIII-1d Related organizations$9,459
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$6,808
VIII-1g Noncash contributions (included above)$9,459
VIII-1h Total contributions, gifts and grants$69,094
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $150,302 · Unrelated business $0 · Excluded from tax $0$150,302
VIII-3 Investment incomeRelated to mission $5,839 · Unrelated business $0 · Excluded from tax $0$5,839
VIII-5 RoyaltiesRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $10,124 · Unrelated business $0 · Excluded from tax $0$10,124
VIII-12 Total revenueRelated to mission $166,265 · Unrelated business $0 · Excluded from tax $0$235,359
Part IX · Statement of functional expenses $231,962 across 16 lines filed
IX-2 Grants to domestic individualsPrograms $4,000$4,000
IX-3 Grants and assistance to foreign recipientsPrograms $2,120$2,120
IX-5 Pay of current officers, directors and key staffManagement $73,968$73,968
IX-7 Other salaries and wagesManagement $6,000$6,000
IX-8 Pension plan contributionsManagement $1,158$1,158
IX-9 Other employee benefitsManagement $10,000$10,000
IX-10 Payroll taxesManagement $4,764$4,764
IX-11d Lobbying feesManagement $950$950
IX-11g Other fees for servicesManagement $1,522$1,522
IX-12 Advertising and promotionPrograms $269$269
IX-13 Office expensesPrograms $3,757 · Management $19,134$22,891
IX-14 Information technologyPrograms $9,526 · Management $4,226$13,752
IX-17 TravelPrograms $21,516 · Management $272$21,788
IX-19 Conferences, conventions and meetingsPrograms $60,912$60,912
IX-23 InsuranceManagement $2,098$2,098
IX-24 Other expenses (24a–d)Programs $0 · Management $5,770 · Fundraising $0$5,770
IX-25 Total functional expensesPrograms $102,100 · Management $129,862 · Fundraising $0$231,962
Part X · Balance sheet $134,959 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $7,743$2,651
X-2 Savings and temporary cash investmentsStart of year $111,102$129,600
X-9 Prepaid expenses and deferred chargesStart of year $8,962$2,708
X-10c Land, buildings and equipment, net$0
X-16 Total assetsStart of year $127,807$134,959
X-17 Accounts payable and accrued expensesStart of year $148$0
X-25 Other liabilitiesStart of year $17,719$21,622
X-26 Total liabilitiesStart of year $17,867$21,622
X-32 Total net assets or fund balancesStart of year $109,940$113,337
X-33 Total liabilities and net assetsStart of year $127,807$134,959
Part XI · Reconciliation of net assets $113,337 net assets at year end
XI-1 Total revenue$235,359
XI-2 Total expenses$231,962
XI-3 Revenue less expenses$3,397
XI-4 Net assets at start of year$109,940
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$113,337

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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