Objective therapeutic experiences leading people toward healthier relationships and a more balanced lifestyle. Magnolia Counseling runs a clinical psychotherapy program that assists families and individuals with low cost mental health therapy.In addition, Magnolia Counseling has added important mental health services such as QEEG Brain Mapping, EEG Neurofeedback and CNS Vitals performance tracking. These new services help to support the mission of affordable mental healthcare for our communities.

501(c)(3) charity; gifts are tax-deductible.
87¢ of each $1 spent went to programs.
$124K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 3
filings with a surplus
Average surplus $11K a year · 4% of revenue · last 3 filings
Worth a look: a surplus in 1 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
87%
of spending
Looks good: 87% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$124K
to officers and key staff · 32% of spending
Concern: pay to officers and key staff is 32% of spending; over 30%.
Pt VII · Sec A
2 mo
of spending, in cash
Fine: 1.9 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$22K
28% of total assets
Looks good: liabilities are 28% of assets; 50% or less.
Pt X · Ln 26
Independent board members
2
of 3 voting members
Looks good: 2 of 3 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$376K
+29% vs prior year
Spent
$387K
To programs
87%
Net assets
$57K
By yearFY2018–FY2024
Revenue
$376K
FY2024▲ +29%
Tap a bar for its year
Revenue by fiscal year
FY2018$94K
FY2019$104K
FY2020$182K
FY2021$179K
FY2022$207K
FY2023$291K
FY2024$376K
Expenses
$387K
FY2024▲ +28%
Tap a bar for its year
Expenses by fiscal year
FY2018Not on file
FY2019Not on file
FY2020Not on file
FY2021Not on file
FY2022$151K
FY2023$301K
FY2024$387K
Net assets
$57K
FY2024▼ -17%
Tap a bar for its year
Net assets by fiscal year
FY2018−$937
FY2019$4K
FY2020$69K
FY2021$23K
FY2022$79K
FY2023$68K
FY2024$57K

From the FY2024 Form 990 · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 1998.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

87 cents of each dollar spent went to programs.

Program services 87% · $337K Management & general 13% · $50K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

3 people listed on the 990; $124K paid to officers and key staff.

Part VII, Section A · reportable compensation
$123,850Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A

Clifford Robinson’s $124K as President is at the 94th percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022
Clifford Robinson$123,850$98,000$54,662

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Magnolia Counseling executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Provides affordable therapy and advanced brain-mapping services for healthier relationships and balanced lifestyles.

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Provided by the organization

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1 program · $337K · in their own filed words · FY2024
01

Magnolia counseling was able to accomplish its public benefit mission in 2024, by providing 800 hours of service at a 50% discount as compared to equal or like quality mental health services in our local service area.

$337Kprogram expense

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$376K
Ln 12
Fees for servicesLn 2g$376K
Money outPt IX
$387K
Ln 25
Programscol B$337K
Managementcol C$50K
Owns and owesPt X
$57K
net assets · Ln 32
Cash and savingsLn 1–2$61K
Total assetsLn 16$79K
LiabilitiesLn 26$22K
PeoplePt VI, VII
3
listed · VII A
PaidVII A1
Voting boardVI 1a3
IndependentVI 1b2
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$376K
Total revenueLn 12$376K
Assets in detailPt X, end of year
CashLn 1$61K
Cash and savings togetherLn 1–2$61K
Land, buildings, equipmentLn 10c$17K
Other assetsLn 15$857
Total assetsLn 16$79K
LiabilitiesLn 26$22K
Net assetsLn 32$57K
OperationsPt I, VI
EmployeesI 52
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$76K$61K
Land, buildings, equipmentLn 10c$26K$17K
Total assetsLn 16$103K$79K
LiabilitiesLn 26$34K$22K
Net assetsLn 32$68K$57K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$124K$111K$12K
Other salaries and wagesLn 7$65K$65K
Payroll taxesLn 10$14K$13K$1K
Legal feesLn 11b$1K$1K
Accounting feesLn 11c$2K$2K
Other fees for servicesLn 11g$31K$31K
Advertising and promotionLn 12$2K$2K
Office expensesLn 13$9K$9K
Information technologyLn 14$3K$3K$348
OccupancyLn 16$57K$51K$6K
TravelLn 17$6K$5K$601
InterestLn 20$35$35
Depreciation, depletion and amortizationLn 22$10K$9K$1K
InsuranceLn 23$5K$2K$2K
Other expenses (24a–d)Ln 24$54K$44K$10K
All other expensesLn 24e$4K$647$3K
Total functional expensesLn 25$387K$337K$50K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $376K$387K−$11K$57K 990 PDF
FY2023 $291K$301K−$10K$68K 990 PDF
FY2022 $207K$151K$56K$79K 990 PDF
FY2021 $179K$23K 990 PDF
FY2020 $182K$69K 990 PDF
FY2019 $104K$4K 990 PDF
FY2018 $94K−$937 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $375,501 revenue, 12 lines filed
I-8 Contributions and grants$0
I-9 Program service revenuePrior year $288,203$375,501
I-10 Investment income$0
I-11 Other revenuePrior year $2,700$0
I-12 Total revenuePrior year $290,903$375,501
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $141,476$203,208
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $159,924$183,665
I-18 Total expensesPrior year $301,400$386,873
I-19 Revenue less expensesPrior year −$10,497−$11,372
Part VI · Governance 2 of 3 board members independent, 2 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members2
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $375,501 across 2 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $375,501$375,501
VIII-12 Total revenueRelated to mission $375,501$375,501
Part IX · Statement of functional expenses $386,873 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $111,465 · Management $12,385$123,850
IX-7 Other salaries and wagesPrograms $65,232$65,232
IX-10 Payroll taxesPrograms $12,713 · Management $1,413$14,126
IX-11b Legal feesManagement $1,258$1,258
IX-11c Accounting feesManagement $2,500$2,500
IX-11g Other fees for servicesPrograms $30,869$30,869
IX-12 Advertising and promotionPrograms $1,665$1,665
IX-13 Office expensesManagement $8,840$8,840
IX-14 Information technologyPrograms $3,126 · Management $348$3,474
IX-16 OccupancyPrograms $51,039 · Management $5,671$56,710
IX-17 TravelPrograms $5,406 · Management $601$6,007
IX-20 InterestManagement $35$35
IX-22 Depreciation, depletion and amortizationPrograms $9,009 · Management $1,001$10,010
IX-23 InsurancePrograms $2,268 · Management $2,268$4,536
IX-24 Other expenses (24a–d)Programs $43,659 · Management $10,442$54,101
IX-24e All other expensesPrograms $647 · Management $3,013$3,660
IX-25 Total functional expensesPrograms $337,098 · Management $49,775 · Fundraising $0$386,873
Part X · Balance sheet $79,360 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $76,409$61,236
X-10c Land, buildings and equipment, netStart of year $26,248$17,267
X-15 Other assets$857
X-16 Total assetsStart of year $102,657$79,360
X-17 Accounts payable and accrued expensesStart of year $38$2,840
X-25 Other liabilitiesStart of year $34,286$19,559
X-26 Total liabilitiesStart of year $34,324$22,399
X-27 Net assets without donor restrictionsStart of year $68,333$56,961
X-32 Total net assets or fund balancesStart of year $68,333$56,961
X-33 Total liabilities and net assetsStart of year $102,657$79,360
Part XI · Reconciliation of net assets $56,961 net assets at year end
XI-1 Total revenue$375,501
XI-2 Total expenses$386,873
XI-3 Revenue less expenses−$11,372
XI-4 Net assets at start of year$68,333
XI-10 Net assets at end of year$56,961

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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