Heal the Bay

Tax-deductible

Santa Monica, CA501(c)(3)Since 1985EnvironmentEIN 95-4031055Revenue $5.3M in FY2024

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Heal the Bay is dedicated to making southern california coastal waters and watersheds, including santa monica Bay, safe, healthy and clean. The organization uses research, education, community action and advocacy to pursue its mission.

501(c)(3) charity; gifts are tax-deductible.
79¢ of each $1 spent went to programs.
Run by 2,000 volunteers and 82 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 5
filings with a surplus
Average deficit $223K a year · 5% of revenue · last 5 filings
Concern: a surplus in 2 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
79%
of spending
Looks good: 79% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$566K
to officers and key staff · 10% of spending
Top officer’s pay higher than 88% of similar orgs
Looks good: pay to officers and key staff is 10% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
5 mo
of spending, in cash
Looks good: 4.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
4
named funders · $38K
Looks good: 4 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$3.9M
59% of total assets
Fine: liabilities are 59% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
27
of 28 voting members
Looks good: 27 of 28 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$5.3M
+24% vs prior year
Spent
$5.5M
To programs
79%
Net assets
$2.7M
By yearFY2020–FY2024
Revenue
$5.3M
FY2024▲ +24%
Revenue by fiscal year
FY2020$3.1M
FY2021$4.2M
FY2022$5.6M
FY2023$4.6M
FY2024$4.2M
FY2024$5.3M
Expenses
$5.5M
FY2024▼ -6%
Expenses by fiscal year
FY2020$3.5M
FY2021$3.7M
FY2022$4.9M
FY2023$5.0M
FY2024$5.9M
FY2024$5.5M
Net assets
$2.7M
FY2024▼ -8%
Net assets by fiscal year
FY2020$3.5M
FY2021$4.1M
FY2022$4.8M
FY2023$4.4M
FY2024$3.0M
FY2024$2.7M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jul 1987.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

79 cents of each dollar spent went to programs.

Program services 79% · $4.4M Management & general 7% · $360K Fundraising 14% · $781K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

34 people listed on the 990; $566K paid to officers and key staff.

Part VII, Section A · reportable compensation
President & CEO
$218,491Pt VII · Sec A
SR. Dir. - Community Outreach & Connection
$108,866Pt VII · Sec A
Chief Development Officer
$107,416Pt VII · Sec A
Interim COO/Aquarium Dir.
$70,957Pt VII · Sec A
Interim COO
$60,200Pt VII · Sec A
Board Member/Secretary (from 5/25)
$0Pt VII · Sec A
First Chair
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Tracy Quinn’s $218K as President & CEO is at the 88th percentile of top reported officer pay among 1851 $1–10M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2024FY2023FY2022FY2021FY2020
Tracy Quinn$218,491$210,463$140,856———
Shelley Luce——$104,663$188,700$174,276$199,942
John Seiber$107,416$123,236————
Alison Simard—$119,133————
Dahniel Brandes———$115,449——
Meredith McCarthy$108,866$104,915$100,875———
Marslaidh Ryan$70,957—————
Richard Wegman$60,200$35,053————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Heal the Bay executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Protects and cleans Southern California's coastal waters and watersheds.

Provided by the organization

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3 programs · $4.2M · in their own filed words · FY2024
01

Membership and educationheal the bay is dedicated to educating the public about making southern california coastal waters and watersheds, including santa monica bay, safe, healthy and clean.

$1.8Mprogram expense
02

Santa monica pier aquariumheal the bay operates the santa monica pier aquarium, which is located beach level at the east end of the santa monica pier. The santa monica pier aquarium provides a unique, hands-on way to interact with local marine life in a safe and educational environment.

$1.5Mprogram expense
03

Research and advocacyheal the bay's unique approach of expert research combined with volunteer action and public education programs has been tremendously successful in working with local and federal government, industry and the public to clean up santa monica bay and southern california coastal waters.

$840Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Dun FoundationFY2025$500
Total grants receivedfrom 4 funders$38K
See all 4 funders →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$5.3M
Ln 12
Gifts and grantsLn 1h$5.2M
Fees for servicesLn 2g$360K
Investment incomeLn 3$52K
Money outPt IX
$5.5M
Ln 25
Programscol B$4.4M
Managementcol C$360K
Fundraisingcol D$781K
Owns and owesPt X
$2.7M
net assets · Ln 32
Cash and savingsLn 1–2$2.2M
Total assetsLn 16$6.6M
LiabilitiesLn 26$3.9M
PeoplePt VI, VII
34
listed · VII A
PaidVII A5
Voting boardVI 1a28
IndependentVI 1b27
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$5.2M
Government grantsLn 1e$921K
Noncash giftsLn 1g$20K
Fundraising eventsLn 1c$874K
Fees for servicesLn 2g$360K
Investment incomeLn 3$52K
Total revenueLn 12$5.3M
Assets in detailPt X, end of year
CashLn 1$622K
SavingsLn 2$1.6M
Cash and savings togetherLn 1–2$2.2M
Land, buildings, equipmentLn 10c$161K
Other assetsLn 15$2.6M
Total assetsLn 16$6.6M
LiabilitiesLn 26$3.9M
Net assetsLn 32$2.7M
OperationsPt I, VI
EmployeesI 582
VolunteersI 62,000
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.8M$2.2M
Land, buildings, equipmentLn 10c$216K$161K
Total assetsLn 16$6.9M$6.6M
LiabilitiesLn 26$4.0M$3.9M
Net assetsLn 32$3.0M$2.7M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$381K$313K$10K$58K
Other salaries and wagesLn 7$2.3M$1.9M$64K$355K
Pension plan contributionsLn 8$9K$7K$240$1K
Other employee benefitsLn 9$391K$322K$11K$59K
Payroll taxesLn 10$224K$184K$6K$34K
Legal feesLn 11b$23K$22K$246$1K
Accounting feesLn 11c$179K$179K
Lobbying feesLn 11d$12K$12K
Professional fundraising feesLn 11e$62K$62K
Other fees for servicesLn 11g$612K$554K$6K$52K
Advertising and promotionLn 12$26K$24K$337$2K
Office expensesLn 13$78K$18K$57K$3K
Information technologyLn 14$158K$120K$4K$35K
OccupancyLn 16$671K$587K$13K$71K
TravelLn 17$46K$40K$66$5K
Conferences, conventions and meetingsLn 19$54K$47K$79$6K
Depreciation, depletion and amortizationLn 22$70K$58K$2K$11K
InsuranceLn 23$84K$69K$2K$13K
Other expenses (24a–d)Ln 24$72K$59K$17$13K
All other expensesLn 24e$17K$12K$5K$452
Total functional expensesLn 25$5.5M$4.4M$360K$781K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 $4.2M$5.9M−$1.6M$3.0M 990 PDF
FY2023 $4.6M$5.0M−$399K$4.4M 990 PDF
FY2022 $5.6M$4.9M$701K$4.8M 990 PDF
FY2021 $4.2M$3.7M$586K$4.1M 990 PDF
FY2020 $3.1M$3.5M−$393K$3.5M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $5,270,383 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $4,053,094$5,179,273
I-9 Program service revenuePrior year $431,341$360,189
I-10 Investment incomePrior year $119,457$51,527
I-11 Other revenuePrior year −$357,476−$320,606
I-12 Total revenuePrior year $4,246,416$5,270,383
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $3,531,365$3,351,092
I-16a Professional fundraising feesPrior year $65,600$62,400
I-17 Other expensesPrior year $2,258,169$2,102,553
I-18 Total expensesPrior year $5,855,134$5,516,045
I-19 Revenue less expensesPrior year −$1,608,718−$245,662
Part VI · Governance 27 of 28 board members independent, no flags
VI-1a Voting members of the governing body28
VI-1b Independent voting members27
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $5,270,383 across 10 lines filed
Lines not itemized here account for $18,539 of total revenue; see the IRS return.
VIII-1c Fundraising events$874,193
VIII-1e Government grants$920,819
VIII-1f All other contributions, gifts and grants$3,384,261
VIII-1g Noncash contributions (included above)$19,605
VIII-1h Total contributions, gifts and grants$5,179,273
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $360,189$360,189
VIII-3 Investment incomeExcluded from tax $51,527$51,527
VIII-8 Net income from fundraising eventsExcluded from tax −$345,463−$345,463
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $6,318$6,318
VIII-12 Total revenueRelated to mission $360,189 · Unrelated business $0 · Excluded from tax −$269,079$5,270,383
Part IX · Statement of functional expenses $5,516,045 across 20 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $313,151 · Management $10,393 · Fundraising $57,676$381,220
IX-7 Other salaries and wagesPrograms $1,927,088 · Management $63,955 · Fundraising $354,935$2,345,978
IX-8 Pension plan contributionsPrograms $7,240 · Management $240 · Fundraising $1,334$8,814
IX-9 Other employee benefitsPrograms $321,547 · Management $10,671 · Fundraising $59,223$391,441
IX-10 Payroll taxesPrograms $183,707 · Management $6,097 · Fundraising $33,835$223,639
IX-11b Legal feesPrograms $21,507 · Management $246 · Fundraising $1,364$23,117
IX-11c Accounting feesManagement $179,458$179,458
IX-11d Lobbying feesPrograms $12,078$12,078
IX-11e Professional fundraising feesFundraising $62,400$62,400
IX-11g Other fees for servicesPrograms $554,343 · Management $5,753 · Fundraising $51,929$612,025
IX-12 Advertising and promotionPrograms $23,839 · Management $337 · Fundraising $1,873$26,049
IX-13 Office expensesPrograms $17,802 · Management $56,943 · Fundraising $2,947$77,692
IX-14 Information technologyPrograms $119,925 · Management $3,747 · Fundraising $34,539$158,211
IX-16 OccupancyPrograms $587,468 · Management $12,705 · Fundraising $70,610$670,783
IX-17 TravelPrograms $40,169 · Management $66 · Fundraising $5,274$45,509
IX-19 Conferences, conventions and meetingsPrograms $47,470 · Management $79 · Fundraising $6,232$53,781
IX-22 Depreciation, depletion and amortizationPrograms $57,752 · Management $1,917 · Fundraising $10,637$70,306
IX-23 InsurancePrograms $69,278 · Management $2,299 · Fundraising $12,760$84,337
IX-24 Other expenses (24a–d)Programs $59,068 · Management $17 · Fundraising $13,032$72,117
IX-24e All other expensesPrograms $12,030 · Management $4,608 · Fundraising $452$17,090
IX-25 Total functional expensesPrograms $4,375,462 · Management $359,531 · Fundraising $781,052$5,516,045
Part X · Balance sheet $6,645,875 assets, 16 lines filed
X-1 Cash, non-interest-bearingStart of year $23,012$622,032
X-2 Savings and temporary cash investmentsStart of year $1,778,260$1,619,001
X-3 Pledges and grants receivableStart of year $1,609,538$1,294,589
X-8 Inventories for sale or useStart of year $8,447$6,260
X-9 Prepaid expenses and deferred chargesStart of year $142,415$61,885
X-10c Land, buildings and equipment, netStart of year $216,442$161,247
X-14 Intangible assetsStart of year $614,188$231,534
X-15 Other assetsStart of year $2,531,497$2,649,327
X-16 Total assetsStart of year $6,923,799$6,645,875
X-17 Accounts payable and accrued expensesStart of year $815,888$1,083,659
X-25 Other liabilitiesStart of year $3,157,057$2,861,826
X-26 Total liabilitiesStart of year $3,972,945$3,945,485
X-27 Net assets without donor restrictionsStart of year $1,703,287$1,193,429
X-28 Net assets with donor restrictionsStart of year $1,247,567$1,506,961
X-32 Total net assets or fund balancesStart of year $2,950,854$2,700,390
X-33 Total liabilities and net assetsStart of year $6,923,799$6,645,875
Part XI · Reconciliation of net assets $2,700,390 net assets at year end
XI-1 Total revenue$5,270,383
XI-2 Total expenses$5,516,045
XI-3 Revenue less expenses−$245,662
XI-4 Net assets at start of year$2,950,854
XI-9 Other changes in net assets−$4,802
XI-10 Net assets at end of year$2,700,390

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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