Cinema Association FY2021 filing

Not tax-deductible

Los Angeles, CA501(c)(6)Since 1954EIN 94-1260269

To unite and promote the interests of members for the mutual benefit of the motion picture exhibition and entertainment industry, by providing scholarships, contributing to charitable causes, and advancing the vitality of theatrical exhibition.

93¢ of each $1 spent went to programs.
$364K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
Is it a real charity?
501(c)(6)
not on the IRS revocation list
IRS BMF · Auto-Revocation List
Are gifts tax-deductible?
No
Donations are not tax-deductible
IRS Pub. 78 · IRS BMF
Is it filing on time?
FY2025
latest Form 990
IRS e-file · Filing history
Is it financially stable?
0 of 5
years in the black
Pt I · Ln 19 · 5 filings
How much reaches the programs?
93%
of spending
Pt IX · Ln 25 · col B
What are leaders paid?
$364K
to officers and key staff · 7% of spending
Pt VII · Sec A
Do they have reserves?
3 mo
of spending, in cash
Pt X · Ln 1–2 · Pt I · Ln 18
Do they carry debt?
$2.8M
liabilities
Pt X · Ln 26
Who oversees it?
15
independent of 16 voting board members
Pt VI · Ln 1a–1b
Revenue
$2.8M
Spent
$5.1M
To programs
93%
Net assets
$32.3M
By yearFY2021–FY2025
Revenue
$2.8M
FY2021
Revenue by fiscal year
FY2021$2.8M
FY2022$1.7M
FY2023$1.1M
FY2024$717K
FY2025$1.2M
FY2025$1.4M
Expenses
$5.1M
FY2021
Expenses by fiscal year
FY2021$5.1M
FY2022$2.1M
FY2023$1.6M
FY2024$1.5M
FY2025$1.6M
FY2025$452K
Net assets
$32.3M
FY2021
Net assets by fiscal year
FY2021$32.3M
FY2022$26.1M
FY2023$26.4M
FY2024$27.3M
FY2025$28.3M
FY2025$29.7M

From the FY2021 Form 990 (year ending June 2021) · figures checked against the IRS filing · see the original

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Status and standing

Is it real, and can you give to it?

Tax-deductible?
No
Per the IRS master file.
Can I give now?
No revocation on IRS record
Not on the IRS revocation list.
Filing up to date?
Yes — filed FY2025
Legal name (IRS)Hdr · item CCinema Association
EINHdr · item D94-1260269
Exempt statusHdr · item I501(c)(6) · active
Ruling yearIRS BMFSep 1956
Year of formationHdr · item L1954
Latest filingForm 990FY2025 · Form 990
Principal addressHdr · item CLos Angeles, CA
NTEE classificationIRS BMFNonprofit
WebsiteHdr · item Jwww.cinemamagic.org

Where the money goes

What each dollar paid for.

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.93 Management & general $0.07
Program services93%$4.7M
Management & general7%$372K
Total functional expensesLn 25$5.1M

Financial health

Is it on solid ground?

Operating surplus
-80%
revenue over expenses
Earned revenue
0.02%
of revenue from program services & dues
Payroll share
10%
of spending is salaries & benefits

Summary of the Filing

Part I · fiscal year 2021 · Form 990
Total assets
$35.2M
FY2021
Total assets by fiscal year
FY2021$35.2M
FY2022$26.7M
FY2023$26.9M
FY2024$28.0M
FY2025$29.2M
FY2025$30.3M
Total liabilities
$2.8M
FY2021
Total liabilities by fiscal year
FY2021$2.8M
FY2022$661K
FY2023$511K
FY2024$700K
FY2025$987K
FY2025$553K
Revenue less expensesPt I · Ln 19−$2.3M
Total assetsPt X · Ln 16$35.2M
Program-expense ratioPt IX · col B93%
Voting members of governing bodyPt I · Ln 316
Independent voting membersPt I · Ln 415

Balance Sheet

Part X · end of year
CashLn 1$1.2M
Total assetsLn 16$35.2M
Total liabilitiesLn 26$2.8M
Total net assetsLn 32$32.3M
Months of cash on handcomputed2.7

Statement of Revenue

Part VIII
Investment income100%$2.8M
Program service revenue$511
Total revenueLn 12$2.8M

Financial Metrics

Form 990 · FY2021 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $34.8M · Operating expenses/yr $5.1M
81.8 months
Where the money goes
Program services
Program services $4.7M · Total expenses $5.1M
93%
Management & General
Management & general $372K · Total expenses $5.1M
7%
Fundraising
Fundraising $0 · Total expenses $5.1M
0%
Cost to raise $1
Fundraising expense $0 · Solicited contributions $0
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $0 · Total revenue $2.8M
0%
Government reliance
Government grants — · Total revenue $2.8M
—
Earned-income share
Program service revenue $511 · Total revenue $2.8M
0.02%
Investment reliance
Investment income $2.8M · Total revenue $2.8M
+100%
Program self-sufficiency
Program service revenue $511 · Total expenses $5.1M
0.01%
Growth & trend
Revenue growth (YoY)
This year $2.8M · Prior year —
No prior year on file
Net-asset trend (YoY)
End of year $32.3M · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $2.8M · Expenses $5.1M
-80%
Liabilities-to-Assets
Total liabilities — · Total assets $35.2M
—
Net-asset ratio
Net assets $32.3M · Total assets $35.2M
92%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $33.6M · Other securities (Pt X, ln 12) $0 · Total assets (Pt X, ln 16) $35.2M
96%
People & payroll
Highest Reported Total Compensation
Individual Milton Moritz · Reported title President & CEO · Highest reported compensation $364K · Total expenses $5.1M
7%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $494K · Total expenses $5.1M
10%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 93%——
Overhead ratio 7%——
Investment management fee ratio 0%——
Legal fee ratio 0.7%——
Accounting fee ratio 1%——
Fundraising fee ratio 0%——

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Leadership and pay

Who runs it, and what are they paid?

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2020); the FY2021 filing did not itemize Part VII
President & CEO
$363,507Pt VII · Sec A
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2025FY2023FY2022FY2021
Milton Moritz———$635,637$363,507
Todd Vradenburg$153,511$293,000$305,208$85,458—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Cinema Association executive salaries →

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Governance & Policies

Part VI
  • 16Voting board membersPt VI · Ln 1a
  • 15Independent board membersPt VI · Ln 1b
  • Conflict-of-interest policyPt VI · Ln 12aYes
  • Whistleblower policyPt VI · Ln 13No
  • Document retention policyPt VI · Ln 14No
  • Top official’s pay independently reviewedPt VI · Ln 15aNo
  • Family or business ties among leadersPt VI · Ln 2No

Mission and programs

What it does.

Advocates for movie theater owners and their industry interests.

Provided by the organization

This section is blank until Cinema Association claims this page.

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Mission & Programs · Part III

Where the work happens

3 program services account for $4.5M of program spending, described in the organization's own filed words · FY2020.
01

Funded theatre advertising program, which included media,creative and press release services, to jump start the theatre industry.

$3.3Mprogram expense
02

Conducted educational conferences and seminars to benefit motion picture theatre exhibitors and to promote the interest of members in the motion pictures exhibitors industry.

$743Kprogram expense
03

Donated funds to various non-profit organizations.

$482Kprogram expense

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Filing history

Every return on file.

YearRevenueExpensesChangeFiling
FY2025 $1.2M$1.6M+66% 990 PDF
FY2024 $717K$1.5M-33% 990 PDF
FY2023 $1.1M$1.6M-36% 990 PDF
FY2022 $1.7M$2.1M-41% 990 PDF
FY2021 Viewing $2.8M$5.1M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

Not shown yet: ratings, outcomes, and peer benchmarks. A Form 990 doesn’t report them.

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2021IRS
Classification, formation year, addressIRS Business Master File
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