Hoopla Association

Salem, OR · Membership association · Recreation & Sports

! Not tax-deductible Latest data FY2024
Revenue
$364K
▲ +21% vs prior year
Spent
$376K
To programs
59%
Net assets
$64K

Form 990 for the fiscal year ending December 2024 (IRS tax year 2024).

Status and standing

Tax-deductible?
No
Per the IRS master file.
Can I give now?
No revocation on IRS record
Not on the IRS revocation list.
Filing up to date?
Filed FY2024 (typical filing lag)
Foundation funders?
1 funder — Travel Salem
$13K in the latest grant year.
Spent on programs?
59% to programs
Form 990 Part IX, latest filing.
Size and trend
$100K–1M
↑ +21% vs prior year
Legal name (IRS)Hdr · item CHoopla Association
EINHdr · item D93-1272479
Exempt statusHdr · item I501(c)(4) · active
Ruling yearIRS BMFApr 2001
Latest filingForm 990FY2024 · Form 990
Principal addressHdr · item CSalem, OR
NTEE classificationIRS BMFRecreation & Sports (N116)
WebsiteHdr · item Joregonhoopla.com

Where the money goes

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.59 Management & general $0.41
Program services59%$222K
Management & general41%$154K
Total functional expensesLn 25$376K

Financial health

Revenue & expenses by yearFY2020–FY2024
Revenue
$364K
FY2024▲ +21%
Expenses
$376K
FY2024▲ +21%
Operating surplus
-3%
revenue over expenses▲ +6% vs prior filing year
Earned revenue
53%
of revenue from program services & dues▼ -21% vs prior filing year
Payroll share
7%
of spending is salaries & benefits▲ +153% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Total assets
$65K
FY2024▼ -16%
Total liabilities
$298
FY2024▲ +352%
Revenue less expensesPt I · Ln 19−$12K
Total assetsPt X · Ln 16$65K
Program-expense ratioPt IX · col B59%
Voting members of governing bodyPt I · Ln 33
Independent voting membersPt I · Ln 42

Balance Sheet

Part X · end of year
CashLn 1$58K
Total assetsLn 16$65K
Total liabilitiesLn 26$298
Total net assetsLn 32$64K
Months of cash on handcomputed1.9

Statement of Revenue

Part VIII
Program service revenue$194K · 53%
Contributions & grants$170K · 47%
Program service revenue53%$194K
Contributions & grants47%$170K
Total revenueLn 12$364K

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $58K · Operating expenses/yr $376K
1.9 months
Where the money goes
Program services
Program services $222K · Total expenses $376K
59%
Management & General
Management & general $154K · Total expenses $376K
41%
Fundraising
Fundraising $0 · Total expenses $376K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $0 · Solicited contributions (3-yr avg) $121K
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $170K · Total revenue $364K
47%
Government reliance
Government grants — · Total revenue $364K
—
Earned-income share
Program service revenue $194K · Total revenue $364K
53%
Investment reliance
Investment income $0 · Total revenue $364K
0%
Program self-sufficiency
Program service revenue $194K · Total expenses $376K
52%
Growth & trend
Revenue growth (YoY)
This year $364K · Prior year $300K
+21%
Revenue CAGR
FY2020 $27K · FY2024 $364K
+92%
Net-asset trend (YoY)
End of year $64K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $364K · Expenses $376K
-3%
Liabilities-to-Assets
Total liabilities — · Total assets $65K
—
Net-asset ratio
Net assets $64K · Total assets $65K
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $65K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Jason Unruh · Reported title PRESIDENT · Highest reported compensation $21K · Total expenses $376K
6%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $26K · Total expenses $376K
7%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 59%——
Overhead ratio 41%——
Fundraising cost ratio 0%——
Revenue growth 21%——

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Leadership and pay

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
President
$21,000Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Jason Unruh’s $21K as President is at the 37th percentile of top reported officer pay among 1017 $100K–1M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022FY2021
Jason Unruh$21,000$5,000$8,000$10,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Hoopla Association executive salaries →

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Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a3
Independent voting membersPt VI · Ln 1b2
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2Yes

Mission and programs

Offers youth sports and activities for the community.

Provided by the organization

This section is blank until Hoopla Association claims this page.

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Mission & Programs · Part III

Where the work happens

1 program service account for $222K of program spending, described in the organization's own filed words · FY2024.
01

Hoopla is not only oregon's largest and premier 3-ON-3 basketball event, but also a prestigious family-friendly sporting event that is committed to bettering the community. The hoopla event also includes a tip-off tournament on wednesday, multiple skills clinics for all ages and skill levels, a 1x1 tournament on thursday, a 2x2…

$222Kprogram expense

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Funders

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Travel SalemFY2023$13K
Total grants receivedfrom 1 funder$13K

Filing history

YearRevenueExpensesChangeFiling
FY2024 Latest Viewing $364K$376K+21% 990 PDF
FY2023 $300K$311K+22% 990 PDF
FY2022 $247K$229K+22% 990 PDF
FY2021 $203K$184K+657% 990 PDF
FY2020 $27K$33K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

Not shown yet: ratings, outcomes, and peer benchmarks. A Form 990 doesn’t report them.

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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