Hooah WI INC

Tax-deductible

Green Bay, WI501(c)(3)Public & Societal BenefitEIN 92-1335440Revenue $461K in FY2024

On file with the IRShooahwi.orgPo Box 12361, 54307-2361 · Green Bay, WITax-exempt since Mar 2023Publicly supported charity — 170(b)(1)(A)(vi)

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Eliminate suicide with a proactive approach to the overall wellness of service members, veterans, and their support systems through programs and certified professionals.

501(c)(3) charity; gifts are tax-deductible.
87¢ of each $1 spent went to programs.
Run by 100 volunteers and 1 employee.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 2
filings with a surplus
Average surplus $240K a year · 45% of revenue · last 2 filings
Looks good: a surplus in 2 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
87%
of spending
Looks good: 87% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$44K
to officers and key staff · 15% of spending
Top officer’s pay lower than 63% of similar orgs
Looks good: pay to officers and key staff is 15% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
18 mo
of spending, in cash
Looks good: 18.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $11K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$5K
0.9% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 9 voting members
Looks good: 9 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$461K
-23% vs prior year
Spent
$303K
To programs
87%
Net assets
$504K
By yearFY2023–FY2024
Revenue
$461K
FY2024▼ -23%
Tap a bar for its year
Revenue by fiscal year
FY2023$598K
FY2024$461K
Expenses
$303K
FY2024▲ +9%
Tap a bar for its year
Expenses by fiscal year
FY2023$277K
FY2024$303K
Net assets
$504K
FY2024▲ +52%
Tap a bar for its year
Net assets by fiscal year
FY2023$331K
FY2024$504K

From the FY2024 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

87 cents of each dollar spent went to programs.

Program services 87% · $264K Management & general 5% · $14K Fundraising 8% · $25K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

14 people listed on the 990; $44K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$44,013Pt VII · Sec A
Vice President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Chelsea Kocken’s $44K as Executive Director is at the 37th percentile of top reported officer pay among 1043 $100K–1M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes wellness and provides certified professionals to proactively eliminate suicide among service members and veterans.

Questions for Hooah WI INC

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Provided by the organization

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1 program · $264K · in their own filed words · FY2024
01

Support of overall welness of service members, veterans and their support systems through programs and certified professionals. Hooah provides direct mental health support to veterans and their families who struggle with PTSD, tbi, and trauma coping.

$264Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$11K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$461K
Ln 12
Gifts and grantsLn 1h$472K
Investment incomeLn 3$2K
Money outPt IX
$303K
Ln 25
Programscol B$264K
Managementcol C$14K
Fundraisingcol D$25K
Owns and owesPt X
$504K
net assets · Ln 32
Cash and savingsLn 1–2$465K
Total assetsLn 16$508K
LiabilitiesLn 26$5K
PeoplePt VI, VII
14
listed · VII A
PaidVII A1
Voting boardVI 1a9
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$472K
Fundraising eventsLn 1c$28K
Investment incomeLn 3$2K
Total revenueLn 12$461K
Assets in detailPt X, end of year
CashLn 1$22K
SavingsLn 2$443K
Cash and savings togetherLn 1–2$465K
Land, buildings, equipmentLn 10c$20K
Total assetsLn 16$508K
LiabilitiesLn 26$5K
Net assetsLn 32$504K
OperationsPt I, VI
EmployeesI 51
VolunteersI 6100
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$321K$465K
Land, buildings, equipmentLn 10c$10K$20K
Total assetsLn 16$331K$508K
LiabilitiesLn 26$0$5K
Net assetsLn 32$331K$504K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$44K$11K$11K$22K
Payroll taxesLn 10$3K$812$813$2K
Other fees for servicesLn 11g$2K$2K
Advertising and promotionLn 12$4K$3K$967
Office expensesLn 13$7K$6K$317
OccupancyLn 16$4K$4K
TravelLn 17$653$653
Conferences, conventions and meetingsLn 19$778$778
Depreciation, depletion and amortizationLn 22$4K$4K
InsuranceLn 23$3K$3K
Other expenses (24a–d)Ln 24$230K$230K
Total functional expensesLn 25$303K$264K$14K$25K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $461K$303K$159K$504K 990 PDF
FY2023 $598K$277K$321K$331K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $461,390 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $593,756$471,774
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $4,168$1,685
I-11 Other revenuePrior year $0−$12,069
I-12 Total revenuePrior year $597,924$461,390
I-13 Grants and similar amounts paidPrior year $187,806$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$47,264
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $89,525$255,413
I-18 Total expensesPrior year $277,331$302,677
I-19 Revenue less expensesPrior year $320,593$158,713
Part VI · Governance 9 of 9 board members independent, 4 to look at
VI-1a Voting members of the governing body9
VI-1b Independent voting members9
VI-2 Family or business relationship among officers or directorsYes
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $461,390 across 6 lines filed
Lines not itemized here account for $5,505 of total revenue; see the IRS return.
VIII-1c Fundraising events$27,705
VIII-1f All other contributions, gifts and grants$444,069
VIII-1h Total contributions, gifts and grants$471,774
VIII-3 Investment incomeExcluded from tax $1,685$1,685
VIII-8 Net income from fundraising eventsExcluded from tax −$17,574−$17,574
VIII-12 Total revenueRelated to mission $5,505 · Unrelated business $0 · Excluded from tax −$15,889$461,390
Part IX · Statement of functional expenses $302,677 across 11 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $11,003 · Management $11,003 · Fundraising $22,007$44,013
IX-10 Payroll taxesPrograms $812 · Management $813 · Fundraising $1,626$3,251
IX-11g Other fees for servicesManagement $2,109$2,109
IX-12 Advertising and promotionPrograms $2,595 · Fundraising $967$3,562
IX-13 Office expensesPrograms $6,495 · Management $317$6,812
IX-16 OccupancyPrograms $4,260$4,260
IX-17 TravelPrograms $653$653
IX-19 Conferences, conventions and meetingsPrograms $778$778
IX-22 Depreciation, depletion and amortizationPrograms $4,071$4,071
IX-23 InsurancePrograms $3,233$3,233
IX-24 Other expenses (24a–d)Programs $229,935$229,935
IX-25 Total functional expensesPrograms $263,835 · Management $14,242 · Fundraising $24,600$302,677
Part X · Balance sheet $508,357 assets, 12 lines filed
X-1 Cash, non-interest-bearing$21,989
X-2 Savings and temporary cash investmentsStart of year $320,593$443,264
X-3 Pledges and grants receivable$20,000
X-9 Prepaid expenses and deferred charges$2,750
X-10c Land, buildings and equipment, netStart of year $10,000$20,354
X-16 Total assetsStart of year $330,593$508,357
X-17 Accounts payable and accrued expenses$4,626
X-26 Total liabilitiesStart of year $0$4,626
X-27 Net assets without donor restrictionsStart of year $320,593$481,716
X-28 Net assets with donor restrictionsStart of year $10,000$22,015
X-32 Total net assets or fund balancesStart of year $330,593$503,731
X-33 Total liabilities and net assetsStart of year $330,593$508,357
Part XI · Reconciliation of net assets $503,731 net assets at year end
XI-1 Total revenue$461,390
XI-2 Total expenses$302,677
XI-3 Revenue less expenses$158,713
XI-4 Net assets at start of year$330,593
XI-8 Prior period adjustments$14,425
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$503,731

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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