Inceptia FY2023 filing

Tax-deductible

Lincoln, NE501(c)(3)Since 2022EducationEIN 92-0907062Revenue $204.3M in FY2023

On file with the IRSinceptia.orgPo Box 82507, 68501-2507 · Lincoln, NETax-exempt since Apr 2023Publicly supported — 509(a)(2)

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Inceptia helps educational institutions strengthen relationships and boost enrollment using solutions that enable students to navigate admissions and financial aid, borrow wisely and resolve loan repayment challenges.

501(c)(3) charity; gifts are tax-deductible.
69¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $75.7M a year · 85% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
69%
of spending
Fine: 69% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Cash reserves
104 mo
of spending, in cash
Looks good: 104.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $40.0M
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$1.8M
0.9% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 6 voting members
Looks good: 5 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$204.3M
Spent
$4.7M
To programs
69%
Net assets
$194.0M
By yearFY2023–FY2025
Revenue
$204.3M
FY2023
Tap a bar for its year
Revenue by fiscal year
FY2023$204.3M
FY2024$47.7M
FY2025$14.2M
Expenses
$4.7M
FY2023
Tap a bar for its year
Expenses by fiscal year
FY2023$4.7M
FY2024$17.6M
FY2025$16.9M
Net assets
$194.0M
FY2023
Tap a bar for its year
Net assets by fiscal year
FY2023$194.0M
FY2024$255.4M
FY2025$277.0M

From the FY2023 Form 990 (year ending September 2023) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

69 cents of each dollar spent went to programs.

Program services 69% · $3.3M Management & general 31% · $1.5M

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2022); the FY2023 filing did not itemize Part VII
$0Pt VII · Sec A
Executive VP & COO
$0Pt VII · Sec A
$0Pt VII · Sec A
Senior VP Business Development
$0Pt VII · Sec A
Senior VP Marketing
$0Pt VII · Sec A
Senior VP Portfolio Management
$0Pt VII · Sec A
VP Product Implementation
$0Pt VII · Sec A
VP Financial Aid Ops
$0Pt VII · Sec A

Michael Jay Lubben’s $367K as SVP Business Dev. (thru 04/24) is at the 76th percentile of top reported officer pay among 3683 $10–100M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Supports lifelong learning, educational access, and skills development.

Questions for Inceptia

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Provided by the organization

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1 program · $3.3M · in their own filed words · FY2022
01

Inceptia provides financial literacy education to secondary and higher education students and their families via an online interactive platform; assists students and parents in completing the fafsa verification process; counsels students who have not completed a degree to encourage re-enrollment and degree completion; and advises student…

$3.3Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 1 funder$40.0M

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$204.3M
Ln 12
Gifts and grantsLn 1h$203.0M
Fees for servicesLn 2g$872K
Investment incomeLn 3$509K
Money outPt IX
$4.7M
Ln 25
Programscol B$3.3M
Managementcol C$1.5M
Owns and owesPt X
$194.0M
net assets · Ln 32
Cash and savingsLn 1–2$41.1M
Total assetsLn 16$195.9M
LiabilitiesLn 26$1.8M
PeoplePt VI, VII
16
listed · VII A
PaidVII A0
Voting boardVI 1a6
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$203.0M
Noncash giftsLn 1g$160.0M
Fees for servicesLn 2g$872K
Investment incomeLn 3$509K
Gains on assetsLn 7−$76K
Total revenueLn 12$204.3M
Assets in detailPt X, end of year
CashLn 1$17K
SavingsLn 2$41.0M
Cash and savings togetherLn 1–2$41.1M
InvestmentsLn 11–13$151.6M
Other assetsLn 15$2.6M
Total assetsLn 16$195.9M
LiabilitiesLn 26$1.8M
Net assetsLn 32$194.0M
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$0$41.1M
InvestmentsLn 11–13$0$151.6M
Total assetsLn 16$0$195.9M
LiabilitiesLn 26$0$1.8M
Net assetsLn 32$0$194.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Legal feesLn 11b$26K$26K
Accounting feesLn 11c$3K$3K
Investment management feesLn 11f$21K$21K
Other fees for servicesLn 11g$139K$30K$109K
Advertising and promotionLn 12$33K$33K
Office expensesLn 13$26K$20K$6K
Information technologyLn 14$1.2M$983K$177K
OccupancyLn 16$83K$55K$28K
TravelLn 17$30K$2K$28K
Conferences, conventions and meetingsLn 19$21K$99$20K
Payments to affiliatesLn 21$371K$245K$126K
Depreciation, depletion and amortizationLn 22$312K$305K$8K
Other expenses (24a–d)Ln 24$2.4M$1.6M$857K
All other expensesLn 24e$66K$23K$43K
Total functional expensesLn 25$4.7M$3.3M$1.5M$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $14.2M$16.9M−$2.6M$277.0M 990 PDF
FY2024 $47.7M$17.6M$30.1M$255.4M 990 PDF
FY2023 Viewing $204.3M$4.7M$199.6M$194.0M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2023 990 (6 parts)
Part I · Summary $204,344,227 revenue, 12 lines filed
I-8 Contributions and grants$202,962,628
I-9 Program service revenue$872,257
I-10 Investment income$509,342
I-11 Other revenue$0
I-12 Total revenue$204,344,227
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefits$0
I-16a Professional fundraising fees$0
I-17 Other expenses$4,735,727
I-18 Total expenses$4,735,727
I-19 Revenue less expenses$199,608,500
Part VI · Governance 5 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members5
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $204,344,227 across 7 lines filed
VIII-1d Related organizations$202,962,628
VIII-1g Noncash contributions (included above)$159,962,628
VIII-1h Total contributions, gifts and grants$202,962,628
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $872,257$872,257
VIII-3 Investment incomeExcluded from tax $585,040$585,040
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$75,698−$75,698
VIII-12 Total revenueRelated to mission $872,257 · Unrelated business $0 · Excluded from tax $509,342$204,344,227
Part IX · Statement of functional expenses $4,735,727 across 14 lines filed
IX-11b Legal feesManagement $26,055$26,055
IX-11c Accounting feesManagement $2,778$2,778
IX-11f Investment management feesManagement $20,721$20,721
IX-11g Other fees for servicesPrograms $29,625 · Management $109,296$138,921
IX-12 Advertising and promotionManagement $33,134$33,134
IX-13 Office expensesPrograms $19,938 · Management $6,183$26,121
IX-14 Information technologyPrograms $982,979 · Management $177,371$1,160,350
IX-16 OccupancyPrograms $55,131 · Management $28,294$83,425
IX-17 TravelPrograms $2,213 · Management $27,778$29,991
IX-19 Conferences, conventions and meetingsPrograms $99 · Management $20,440$20,539
IX-21 Payments to affiliatesPrograms $244,874 · Management $125,674$370,548
IX-22 Depreciation, depletion and amortizationPrograms $304,764 · Management $7,599$312,363
IX-24 Other expenses (24a–d)Programs $1,587,941 · Management $856,589$2,444,530
IX-24e All other expensesPrograms $23,283 · Management $42,968$66,251
IX-25 Total functional expensesPrograms $3,250,847 · Management $1,484,880 · Fundraising $0$4,735,727
Part X · Balance sheet $195,862,511 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $0$17,102
X-2 Savings and temporary cash investmentsStart of year $0$41,034,692
X-4 Accounts receivableStart of year $0$550,741
X-11 Publicly traded securitiesStart of year $0$111,466,399
X-13 Program-related investments$40,146,097
X-15 Other assetsStart of year $0$2,647,480
X-16 Total assetsStart of year $0$195,862,511
X-17 Accounts payable and accrued expensesStart of year $0$1,142,810
X-19 Deferred revenueStart of year $0$1,512
X-25 Other liabilitiesStart of year $0$679,333
X-26 Total liabilitiesStart of year $0$1,823,655
X-27 Net assets without donor restrictionsStart of year $0$194,038,856
X-32 Total net assets or fund balancesStart of year $0$194,038,856
X-33 Total liabilities and net assetsStart of year $0$195,862,511
Part XI · Reconciliation of net assets $194,038,856 net assets at year end
XI-1 Total revenue$204,344,227
XI-2 Total expenses$4,735,727
XI-3 Revenue less expenses$199,608,500
XI-5 Net unrealized gains (losses) on investments−$5,569,644
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$194,038,856

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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