Tri-Cities Visitor & Convention Bureau

Claim this org

(tell your story, add context, and more)

What claiming does How does your 990 look to donors? Take the 10-Question Audit

The mission of visit Tri-Cities is to promote, market and sell the region as a preferred destination to visitors. All activities are directed toward the attraction of visitors & conventions to the Tri Cities area. Various marketing activities are conducted to meet this objective.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
62¢ of each $1 spent went to programs.
$438K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
6 of 6
filings with a surplus
Average surplus $340K a year · 11% of revenue · last 6 filings
Looks good: a surplus in 6 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
62%
of spending
Worth a look: 62% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$438K
to officers and key staff · 14% of spending
Looks good: pay to officers and key staff is 14% of spending; 15% or less.
Pt VII · Sec A
15 mo
of spending, in cash
Looks good: 14.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $60K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$916
0.02% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
42
of 42 voting members
Looks good: 42 of 42 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.6M
+3% vs prior year
Spent
$3.2M
To programs
62%
Net assets
$4.6M
By yearFY2020–FY2025
Revenue
$3.6M
FY2025▲ +3%
Tap a bar for its year
Revenue by fiscal year
FY2020$2.5M
FY2021$3.4M
FY2022$3.1M
FY2023$3.2M
FY2024$3.5M
FY2025$3.6M
Expenses
$3.2M
FY2025▼ -2%
Tap a bar for its year
Expenses by fiscal year
FY2020$2.0M
FY2021$2.8M
FY2022$2.9M
FY2023$2.9M
FY2024$3.3M
FY2025$3.2M
Net assets
$4.6M
FY2025▲ +9%
Tap a bar for its year
Net assets by fiscal year
FY2020$3.0M
FY2021$3.5M
FY2022$3.8M
FY2023$4.0M
FY2024$4.2M
FY2025$4.6M

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 1971.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

62 cents of each dollar spent went to programs.

Program services 62% · $2.0M Management & general 31% · $1.0M

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

45 people listed on the 990; $438K paid to officers and key staff.

Part VII, Section A · reportable compensation
President & CEO
$212,555Pt VII · Sec A
VP of Development
$114,237Pt VII · Sec A
VP of Finances
$110,753Pt VII · Sec A
Director
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Compensation history total reportable pay by year · 5 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Kevin Lewis$212,555$195,785$194,672———
Michael N Novakovich———$127,352$203,746$179,665
Kimberly a Shugart———$142,912$144,462$134,694
Hector Cruz$114,237$105,716$107,004———
Gretchen Guerrero$110,753$100,544$100,299———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Tri-Cities Visitor & Convention Bureau executive salaries →

On this list? Claim this org

Something off? Claim to add context

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes and markets the region to attract visitors.

Questions for Tri-Cities Visitor & Convention Bureau

Tap to ask. Tri-Cities Visitor & Convention Bureau sees how many people are interested.

Your first name shows with your question. Tri-Cities Visitor & Convention Bureau answers here, for everyone.

Provided by the organization

Know this org? Add your story

3 programs · in their own filed words · FY2025
01

In 2025, 146,886 delegates attended conventions, recreational, sports, and group events in the tri-cities. They worked with trade and travel media to generate 76 travel stories; helped with marketing for the manhattan project national historical park and visitor center, and continued coordination of tri-cities rivershore enhancement…

Pt IX · col B
02

447,733 visitor inquiries were processed in 2025. Visitors to the BENTON/FRANKLIN county area spent $656.4 million. Travel related employment totaled 5,855 jobs locally and tourism generated local and state tax receipts of $83.3 million.

Pt IX · col B
03

Hosted a successful ironman 70.3 washington tri-cities event that brought in 7,500 visitors from 43 states and 14 countries and generated an estimated $6-$7 million in economic impact

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$60K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$3.6M
Ln 12
Gifts and grantsLn 1h$3.5M
Investment incomeLn 3$77K
Money outPt IX
$3.2M
Ln 25
Programscol B$2.0M
Managementcol C$1.0M
Owns and owesPt X
$4.6M
net assets · Ln 32
Cash and savingsLn 1–2$3.9M
Total assetsLn 16$4.6M
LiabilitiesLn 26$916
PeoplePt VI, VII
45
listed · VII A
PaidVII A3
Voting boardVI 1a42
IndependentVI 1b42
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$3.5M
Investment incomeLn 3$77K
Gains on assetsLn 7−$368
Total revenueLn 12$3.6M
Assets in detailPt X, end of year
CashLn 1$920K
SavingsLn 2$3.0M
Cash and savings togetherLn 1–2$3.9M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$663K
Other assetsLn 15$0
Total assetsLn 16$4.6M
LiabilitiesLn 26$916
Net assetsLn 32$4.6M
OperationsPt I, VI
EmployeesI 523
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$3.5M$3.9M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$702K$663K
Total assetsLn 16$4.2M$4.6M
LiabilitiesLn 26$97$916
Net assetsLn 32$4.2M$4.6M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$223K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$947K$663K$284K
Pension plan contributionsLn 8$30K$30K
Other employee benefitsLn 9$170K$170K
Payroll taxesLn 10$100K$100K
Management feesLn 11a$0
Legal feesLn 11b$7K$7K
Accounting feesLn 11c$47K$47K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$0
Advertising and promotionLn 12$785K$785K
Office expensesLn 13$171K$171K
Information technologyLn 14$0
RoyaltiesLn 15$0
OccupancyLn 16$98K$98K
TravelLn 17$0
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$17K$17K
InsuranceLn 23$10K$10K
Other expenses (24a–d)Ln 24$612K$545K$67K
All other expensesLn 24e$15K$15K
Total functional expensesLn 25$3.2M$2.0M$1.0M$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $3.6M$3.2M$370K$4.6M 990 PDF
FY2024 $3.5M$3.3M$199K$4.2M 990 PDF
FY2023 $3.2M$2.9M$272K$4.0M 990 PDF
FY2022 $3.1M$2.9M$227K$3.8M 990 PDF
FY2021 $3.4M$2.8M$516K$3.5M 990 PDF
FY2020 $2.5M$2.0M$455K$3.0M 990 PDF

More to add? Claim this org

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $3,601,263 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $3,437,324$3,524,491
I-9 Program service revenue$0
I-10 Investment incomePrior year $57,654$76,772
I-11 Other revenue$0
I-12 Total revenuePrior year $3,494,978$3,601,263
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $1,365,947$1,470,344
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $1,929,909$1,760,773
I-18 Total expensesPrior year $3,295,856$3,231,117
I-19 Revenue less expensesPrior year $199,122$370,146
Part VI · Governance 42 of 42 board members independent, 3 to look at
VI-1a Voting members of the governing body42
VI-1b Independent voting members42
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $3,601,263 across 9 lines filed
VIII-1b Membership dues$212,785
VIII-1f All other contributions, gifts and grants$3,311,706
VIII-1h Total contributions, gifts and grants$3,524,491
VIII-3 Investment incomeRelated to mission $77,140$77,140
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assetsRelated to mission −$368−$368
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $76,772$3,601,263
Part IX · Statement of functional expenses $3,231,117 across 31 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staff$223,183
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $662,692 · Management $284,011$946,703
IX-8 Pension plan contributionsManagement $30,352$30,352
IX-9 Other employee benefitsManagement $169,707$169,707
IX-10 Payroll taxesManagement $100,399$100,399
IX-11a Management fees$0
IX-11b Legal feesManagement $6,742$6,742
IX-11c Accounting feesManagement $47,100$47,100
IX-11d Lobbying fees$0
IX-11f Investment management fees$0
IX-12 Advertising and promotionPrograms $784,616$784,616
IX-13 Office expensesManagement $170,504$170,504
IX-14 Information technology$0
IX-15 Royalties$0
IX-16 OccupancyManagement $98,269$98,269
IX-17 Travel$0
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationManagement $17,149$17,149
IX-23 InsuranceManagement $9,673$9,673
IX-24 Other expenses (24a–d)Programs $545,441 · Management $66,634$612,075
IX-24e All other expensesManagement $14,645$14,645
IX-25 Total functional expensesPrograms $1,992,749 · Management $1,015,185 · Fundraising $0$3,231,117
Part X · Balance sheet $4,605,540 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $1,150,235$919,716
X-2 Savings and temporary cash investmentsStart of year $2,382,713$3,022,911
X-3 Pledges and grants receivable$0
X-4 Accounts receivable$0
X-8 Inventories for sale or use$0
X-9 Prepaid expenses and deferred charges$0
X-10c Land, buildings and equipment, netStart of year $701,627$662,913
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assets$0
X-15 Other assets$0
X-16 Total assetsStart of year $4,234,575$4,605,540
X-25 Other liabilitiesStart of year $97$916
X-26 Total liabilitiesStart of year $97$916
X-32 Total net assets or fund balancesStart of year $4,234,478$4,604,624
X-33 Total liabilities and net assetsStart of year $4,234,575$4,605,540
Part XI · Reconciliation of net assets $4,604,624 net assets at year end
XI-1 Total revenue$3,601,263
XI-2 Total expenses$3,231,117
XI-3 Revenue less expenses$370,146
XI-4 Net assets at start of year$4,234,478
XI-10 Net assets at end of year$4,604,624

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

Your org? Add context

Made it to the end? Claim this org

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.