Heartland Performing Arts is a nonprofit organization which brings together Arts professionals to encourage innovation, create educational opportunities, strengthen artist touring relationships, and support Arts advocacy throughout the central united states. The organization was founded by agents, artists, and state consortia leaders from illinois, indiana, iowa, michigan, minnesota, ohio, plains presenters, southwest presenters, and wisconsin. The organization's primary purpose is to produce the annual midwest Arts xpo (max) booking conference.

501(c)(3) charity; gifts are tax-deductible.
98¢ of each $1 spent went to programs.
Run by 85 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

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FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $61K a year · 9% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
98%
of spending
Looks good: 98% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
4 mo
of spending, in cash
Looks good: 4.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $10K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
−$271
-0.1% of total assets
Looks good: liabilities are -0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
16
of 16 voting members
Looks good: 16 of 16 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$696K
+11% vs prior year
Spent
$551K
To programs
98%
Net assets
$206K
By yearFY2022–FY2025
Revenue
$696K
FY2025▲ +11%
Tap a bar for its year
Revenue by fiscal year
FY2022$75K
FY2023$673K
FY2024$629K
FY2025$696K
Expenses
$551K
FY2025▼ -15%
Tap a bar for its year
Expenses by fiscal year
FY2022Not on file
FY2023$619K
FY2024$646K
FY2025$551K
Net assets
$206K
FY2025▲ +237%
Tap a bar for its year
Net assets by fiscal year
FY2022$24K
FY2023$77K
FY2024$61K
FY2025$206K

From the FY2025 Form 990 · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

98 cents of each dollar spent went to programs.

Program services 98% · $541K Management & general 2% · $10K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990.

Part VII, Section A · reportable compensation
Secretary
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Vice Preside
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
See Heartland Performing Arts INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes arts innovation, education, and advocacy across the central United States.

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1 program · $541K · in their own filed words · FY2025
01

The midwest arts xpo 2025 was held in milwaukee, wi. The 2026 midwest arts xpo will be in milwaukee, wi again on september 22-25, 2026. The xpo provides professional development, intergenerational mentorship for new colleagues, opportunities to see works of all genres and provides networking opportunities to connect artists, agents, and…

$541Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Arts MidwestFY2024$10K
Total grants receivedfrom 1 funder$10K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$696K
Ln 12
Fees for servicesLn 2g$696K
Investment incomeLn 3$10
Money outPt IX
$551K
Ln 25
Programscol B$541K
Managementcol C$10K
Owns and owesPt X
$206K
net assets · Ln 32
Cash and savingsLn 1–2$185K
Total assetsLn 16$205K
LiabilitiesLn 26−$271
PeoplePt VI, VII
16
listed · VII A
PaidVII A0
Voting boardVI 1a16
IndependentVI 1b16
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$696K
Investment incomeLn 3$10
Total revenueLn 12$696K
Assets in detailPt X, end of year
CashLn 1$185K
Cash and savings togetherLn 1–2$185K
Total assetsLn 16$205K
LiabilitiesLn 26−$271
Net assetsLn 32$206K
OperationsPt I, VI
EmployeesI 50
VolunteersI 685
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$71K$185K
Total assetsLn 16$71K$205K
LiabilitiesLn 26$10K−$271
Net assetsLn 32$61K$206K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Legal feesLn 11b$25$12$13
Accounting feesLn 11c$3K$2K$2K
Other fees for servicesLn 11g$284K$284K
Office expensesLn 13$15K$15K$611
Information technologyLn 14$92K$92K
OccupancyLn 16$98K$98K
TravelLn 17$7K$7K
InsuranceLn 23$4K$4K
Other expenses (24a–d)Ln 24$47K$43K$4K
Total functional expensesLn 25$551K$541K$10K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $696K$551K$145K$206K 990 PDF
FY2024 $629K$646K−$16K$61K 990 PDF
FY2023 $673K$619K$53K$77K 990 PDF
FY2022 $75K$24K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $695,526 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $6,860$0
I-9 Program service revenuePrior year $622,469$695,516
I-10 Investment incomePrior year $8$10
I-11 Other revenue$0
I-12 Total revenuePrior year $629,337$695,526
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefits$0
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $645,543$550,879
I-18 Total expensesPrior year $645,543$550,879
I-19 Revenue less expensesPrior year −$16,206$144,647
Part VI · Governance 16 of 16 board members independent, 3 to look at
VI-1a Voting members of the governing body16
VI-1b Independent voting members16
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $695,526 across 3 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $695,516$695,516
VIII-3 Investment incomeRelated to mission $10$10
VIII-12 Total revenueRelated to mission $695,526$695,526
Part IX · Statement of functional expenses $550,879 across 9 lines filed
IX-11b Legal feesPrograms $12 · Management $13$25
IX-11c Accounting feesPrograms $1,571 · Management $1,572$3,143
IX-11g Other fees for servicesPrograms $283,892$283,892
IX-13 Office expensesPrograms $14,616 · Management $611$15,227
IX-14 Information technologyPrograms $91,913$91,913
IX-16 OccupancyPrograms $98,206$98,206
IX-17 TravelPrograms $7,382$7,382
IX-23 InsuranceManagement $3,759$3,759
IX-24 Other expenses (24a–d)Programs $42,967 · Management $4,365$47,332
IX-25 Total functional expensesPrograms $540,559 · Management $10,320 · Fundraising $0$550,879
Part X · Balance sheet $205,383 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $70,628$184,975
X-9 Prepaid expenses and deferred charges$20,408
X-16 Total assetsStart of year $70,628$205,383
X-25 Other liabilitiesStart of year $9,621−$271
X-26 Total liabilitiesStart of year $9,621−$271
X-27 Net assets without donor restrictionsStart of year $61,007$205,654
X-32 Total net assets or fund balancesStart of year $61,007$205,654
X-33 Total liabilities and net assetsStart of year $70,628$205,383
Part XI · Reconciliation of net assets $205,654 net assets at year end
XI-1 Total revenue$695,526
XI-2 Total expenses$550,879
XI-3 Revenue less expenses$144,647
XI-4 Net assets at start of year$61,007
XI-10 Net assets at end of year$205,654

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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