Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 2022.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
88 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
4 people listed on the 990; $151K paid to officers and key staff.
Elizabeth Kelley Gillogly’s $92K as Vice President is at the 74th percentile of top reported officer pay among 1989 $100K–1M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 5 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Elizabeth Kelley Gillogly | $91,975 | $67,500 | $52,850 | — |
| Roseann Hanson | $28,405 | $25,687 | $24,750 | $13,500 |
| John Muir Laws | $27,000 | $20,500 | $12,000 | $10,000 |
| Beth Kelley Gillogly | — | — | — | $18,250 |
| Kate Rutter | $3,675 | $5,100 | $2,650 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Inspires nature connection and conservation through art, science, and community engagement.
Questions for Wild Wonder Foundation
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4c Planned, promoted, and hosted four sold-out multi-day Wild Wonder Nature Journaling Retreats (two in California, one in Maine, and one in Washington state) attended by 169 people.
4a Planned, promoted, and hosted 28 events (23 of which were free), with more than 18,000 event participants. Highlights include the 7th annual Wild Wonder Nature Journaling Conference (online, attended by more than 1600 people, as well as multiple free online educational events.
4b In 2025, 426 people enrolled in our Wild Wonder Nature Journal Educator Program, including 353 who enrolled for the Wild Wonder Nature Journaling Educator Certificate (certificate earners create a stewardship project, and in 2025, they completed 19,629 stewardship hours).
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $238K | $152K |
| InvestmentsLn 11–13 | $373K | $759K |
| Total assetsLn 16 | $611K | $927K |
| LiabilitiesLn 26 | $8K | $5K |
| Net assetsLn 32 | $603K | $921K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic individualsLn 2 | $6K | $6K | ||
| Grants and assistance to foreign recipientsLn 3 | $13K | $13K | ||
| Pay of current officers, directors and key staffLn 5 | $151K | $151K | $0 | $0 |
| Accounting feesLn 11c | $3K | $3K | $0 | $0 |
| Other fees for servicesLn 11g | $100K | $90K | $10K | $0 |
| Advertising and promotionLn 12 | $5K | $0 | $5K | $0 |
| Office expensesLn 13 | $26K | $3K | $23K | $0 |
| Information technologyLn 14 | $4K | $0 | $4K | $0 |
| TravelLn 17 | $8K | $8K | $0 | $0 |
| Conferences, conventions and meetingsLn 19 | $278K | $267K | $0 | $11K |
| InsuranceLn 23 | $4K | $903 | $3K | $0 |
| Other expenses (24a–d)Ln 24 | $80K | $50K | $30K | $0 |
| Total functional expensesLn 25 | $677K | $593K | $73K | $11K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $999K | $677K | $322K | $921K | 990 PDF |
| FY2024 | $581K | $426K | $156K | $603K | 990 PDF |
| FY2023 | $350K | $208K | $142K | $447K | 990 PDF |
| FY2022 | $393K | $88K | $306K | $306K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $998,971 revenue, 12 lines filed
Part VI · Governance 4 of 4 board members independent, 4 to look at
Part VIII · Statement of revenue $998,971 across 8 lines filed
Part IX · Statement of functional expenses $677,377 across 12 lines filed
Part X · Balance sheet $926,577 assets, 10 lines filed
Part XI · Reconciliation of net assets $921,120 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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