Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jan 2022.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
86 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
15 people listed on the 990; $520K paid to officers and key staff.
Madeline Di Nonno’s $219K as President & CEO is at the 82nd percentile of top reported officer pay among 797 $1–10M civil rights & advocacy nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|
| Madeline Di Nonno | $219,097 | $218,197 | $213,750 | $121,917 |
| Elizabeth Kilpatrick | $160,931 | $155,602 | $144,033 | $83,417 |
| Meredith Conroy | $140,040 | $139,613 | $127,883 | — |
| Michele Meyer | — | $113,521 | $107,041 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes gender balance and inclusion in media through data-driven research and advocacy.
Questions for Geena Davis Institute on Gender in Media
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Education & Outreach- In 2024, the Institute delivered 178 trainings, workshops, and salons, reaching 7,800 global leaders. Programs provided tools to reduce bias in storytelling and addressed urgent issues including caregiving, children?s mental health, and global advertising.
Research- The Institute released eight studies analyzing 120 films, 843 TV episodes, and 1,810 ads. Paired with toolkits, findings equipped creators to improve portrayals across gender, race, LGBTQIA+, disability, age, and body type.
Impact- Survey Data Confirmed the Institute?s Influence
94.5% of partners reported impact, 79.2% of professionals used findings, and 97.5% would recommend resources. Nearly half applied insights to 50% or more of their projects.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.3M | $476K |
| InvestmentsLn 11–13 | $0 | |
| Land, buildings, equipmentLn 10c | $0 | |
| Total assetsLn 16 | $1.7M | $816K |
| LiabilitiesLn 26 | $147K | $142K |
| Net assetsLn 32 | $1.6M | $673K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $0 | |||
| Grants to domestic individualsLn 2 | $0 | |||
| Grants and assistance to foreign recipientsLn 3 | $0 | |||
| Benefits paid to or for membersLn 4 | $0 | |||
| Pay of current officers, directors and key staffLn 5 | $539K | $395K | $56K | $89K |
| Pay of disqualified personsLn 6 | $0 | |||
| Other salaries and wagesLn 7 | $746K | $608K | $68K | $70K |
| Pension plan contributionsLn 8 | $0 | |||
| Other employee benefitsLn 9 | $8K | $6K | $786 | $1K |
| Payroll taxesLn 10 | $99K | $78K | $10K | $12K |
| Management feesLn 11a | $0 | |||
| Legal feesLn 11b | $0 | |||
| Accounting feesLn 11c | $0 | |||
| Lobbying feesLn 11d | $0 | |||
| Professional fundraising feesLn 11e | $0 | |||
| Investment management feesLn 11f | $0 | |||
| Other fees for servicesLn 11g | $0 | |||
| Advertising and promotionLn 12 | $0 | |||
| Office expensesLn 13 | $0 | |||
| Information technologyLn 14 | $0 | |||
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $0 | |||
| TravelLn 17 | $116K | $114K | $590 | $1K |
| Travel and entertainment for public officialsLn 18 | $0 | |||
| Conferences, conventions and meetingsLn 19 | $0 | |||
| InterestLn 20 | $0 | |||
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $0 | |||
| InsuranceLn 23 | $95K | $70K | $18K | $7K |
| Other expenses (24a–d)Ln 24 | $1.5M | $1.4M | $79K | $21K |
| All other expensesLn 24e | $25K | $10K | $9K | $6K |
| Total functional expensesLn 25 | $3.1M | $2.7M | $240K | $207K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $2.0M | $3.1M | −$1.1M | $673K | 990 PDF |
| FY2023 | $3.4M | $3.0M | $381K | $1.6M | 990 PDF |
| FY2022 | $2.3M | $2.0M | $346K | $1.2M | 990 PDF |
| FY2021 | $1.6M | $1.7M | −$35K | $856K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $2,049,510 revenue, 12 lines filed
Part VI · Governance 12 of 13 board members independent, no flags
Part VIII · Statement of revenue $2,049,510 across 12 lines filed
Part IX · Statement of functional expenses $3,105,383 across 31 lines filed
Part X · Balance sheet $815,870 assets, 20 lines filed
Part XI · Reconciliation of net assets $673,415 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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