Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2022.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
92 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
4 people listed on the 990; $117K paid to officers and key staff.
Eric Tubbs’s $86K as Chairman is at the 63rd percentile of top reported officer pay among 1032 $100K–1M civil rights & advocacy nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2022 | FY2021 |
|---|---|---|
| Eric Tubbs | $86,275 | $116,968 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Develops Netflix-quality films and experiments with humor to persuade audiences and impact culture.
Questions for Iron Light Labs
Your first name shows with your question. Iron Light Labs answers here, for everyone.
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Iron light labs trains individuals in effective marketing strategies and powerful storytelling that its award-winning practitioners have mastered. Its training topics include how to be persuasive, how to build an owned audience, how to measure your organization's impact, and how to market and distribute video content.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2021 990, line by line.
Download 990
| Line | Start FY21 | End FY21 |
|---|---|---|
| Cash and savingsLn 1–2 | $10K | |
| Total assetsLn 16 | $0 | $173K |
| LiabilitiesLn 26 | $0 | $171K |
| Net assetsLn 32 | $0 | $2K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $2K | $2K | ||
| Legal feesLn 11b | $12K | $12K | ||
| Other fees for servicesLn 11g | $197K | $197K | ||
| Advertising and promotionLn 12 | $57K | $57K | ||
| InsuranceLn 23 | $2K | $2K | ||
| Other expenses (24a–d)Ln 24 | $602K | $537K | $33K | $33K |
| All other expensesLn 24e | $41K | $34K | $6K | $91 |
| Total functional expensesLn 25 | $914K | $840K | $41K | $33K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $701K | $603K | $97K | $46K | 990 PDF |
| FY2023 | $1.7M | $1.9M | −$106K | −$87K | 990 PDF |
| FY2022 | $1.4M | $1.4M | $17K | $19K | 990 PDF |
| FY2021 Viewing | $916K | $914K | $2K | $2K | 990 PDF |
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Schedules filed Part IV
See the full FY2021 990 (6 parts)
Part I · Summary $916,061 revenue, 12 lines filed
Part VI · Governance 5 of 5 board members independent, no flags
Part VIII · Statement of revenue $916,061 across 4 lines filed
Part IX · Statement of functional expenses $913,957 across 7 lines filed
Part X · Balance sheet $172,661 assets, 10 lines filed
Part XI · Reconciliation of net assets $2,104 net assets at year end
Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File
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