Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 2021.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
91 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
7 people listed on the 990.
Ms Genevieve Yazzie’s $28K as Interim Operations Directo is at the 23rd percentile of top reported officer pay among 2216 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 |
|---|---|---|---|
| Ms Giancarla Rojas End 3524 | — | $50,799 | — |
| Kiley Guy Ended December 2022 | — | — | $44,150 |
| Ms Genevieve Yazzie | $28,223 | — | — |
| Giancarla Rojas Started 122022 | — | — | $4,435 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Produces and publishes written and spoken media by Indigenous authors, honoring their intellectual practices.
Questions for Red Media INC
Your first name shows with your question. Red Media INC answers here, for everyone.
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In 2020, red media established itself as an organization and took steps to elect board members, determine our mission, and create our by-laws and articles of incorporation. We acquired our first book manuscript for editing and formatting support.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2021 990, line by line.
Download 990
| Line | Start FY21 | End FY21 |
|---|---|---|
| Cash and savingsLn 1–2 | $26K | $113K |
| Total assetsLn 16 | $26K | $113K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $26K | $113K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other fees for servicesLn 11g | $30K | $30K | ||
| Office expensesLn 13 | $8K | $6K | $3K | |
| Information technologyLn 14 | $2K | $2K | ||
| OccupancyLn 16 | $3K | $3K | ||
| TravelLn 17 | $287 | $287 | ||
| Other expenses (24a–d)Ln 24 | $11K | $9K | $2K | |
| Total functional expensesLn 25 | $55K | $50K | $5K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $292K | $278K | $15K | $353K | 990 PDF |
| FY2024 | $388K | $421K | −$33K | $345K | 990 PDF |
| FY2023 | $332K | $319K | $13K | $378K | 990 PDF |
| FY2022 | $341K | $75K | $267K | $380K | 990 PDF |
| FY2021 Viewing | $142K | $55K | $87K | $113K | 990 PDF |
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Schedules filed Part IV
See the full FY2021 990 (6 parts)
Part I · Summary $142,231 revenue, 12 lines filed
Part VI · Governance 6 of 6 board members independent, 4 to look at
Part VIII · Statement of revenue $142,231 across 5 lines filed
Part IX · Statement of functional expenses $54,754 across 6 lines filed
Part X · Balance sheet $113,068 assets, 7 lines filed
Part XI · Reconciliation of net assets $113,068 net assets at year end
Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File
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