Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2021.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
91 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
26 people listed on the 990; $93K paid to officers and key staff.
Katie Wood’s $93K as Executive Director is at the 68th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Katie Wood | $92,981 | $92,981 | — | — |
| Danielle Tufano | — | — | $84,046 | $42,630 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes and advocates for downtown Naperville businesses and property owners.
Questions for Downtown Naperville Alliance
Your first name shows with your question. Downtown Naperville Alliance answers here, for everyone.
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Dna provides marketing and advocacy for downtown naperville businesses and property owners.
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $342K | $394K |
| Land, buildings, equipmentLn 10c | $698 | $301 |
| Total assetsLn 16 | $351K | $402K |
| LiabilitiesLn 26 | $43K | $68K |
| Net assetsLn 32 | $308K | $334K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $136K | $109K | $27K | |
| Other employee benefitsLn 9 | $4K | $3K | $741 | |
| Payroll taxesLn 10 | $11K | $9K | $2K | |
| Advertising and promotionLn 12 | $240K | $240K | ||
| Office expensesLn 13 | $2K | $994 | $994 | |
| OccupancyLn 16 | $26K | $26K | ||
| Depreciation, depletion and amortizationLn 22 | $397 | $397 | ||
| InsuranceLn 23 | $2K | $2K | ||
| Other expenses (24a–d)Ln 24 | $128K | $115K | $12K | |
| All other expensesLn 24e | $39K | $32K | $7K | |
| Total functional expensesLn 25 | $589K | $536K | $53K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $615K | $589K | $26K | $334K | 990 PDF |
| FY2024 | $566K | $510K | $56K | $308K | 990 PDF |
| FY2023 | $495K | $509K | −$13K | $252K | 990 PDF |
| FY2022 | $494K | $462K | $32K | $266K | 990 PDF |
| FY2021 | $283K | $316K | −$33K | $234K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $614,700 revenue, 12 lines filed
Part VI · Governance 25 of 26 board members independent, 3 to look at
Part VIII · Statement of revenue $614,700 across 5 lines filed
Part IX · Statement of functional expenses $588,628 across 10 lines filed
Part X · Balance sheet $402,274 assets, 11 lines filed
Part XI · Reconciliation of net assets $333,961 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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