Our mission is to harness, accelerate and elevate the power and impact of conscious business practices in the natural and organic products ecosystem through community-based programming, networking, influence and collaboration.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
87¢ of each $1 spent went to programs.
Run by 10 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $4K a year · 1% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
87%
of spending
Looks good: 87% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$274K
to officers and key staff · 44% of spending
Concern: pay to officers and key staff is 44% of spending; over 30%.
Pt VII · Sec A
2 mo
of spending, in cash
Fine: 1.9 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $25K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$86K
46% of total assets
Looks good: liabilities are 46% of assets; 50% or less.
Pt X · Ln 26
Independent board members
20
of 20 voting members
Looks good: 20 of 20 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$672K
+27% vs prior year
Spent
$622K
To programs
87%
Net assets
$103K
By yearFY2020–FY2024
Revenue
$672K
FY2024▲ +27%
Tap a bar for its year
Revenue by fiscal year
FY2020$57K
FY2021$214K
FY2022$315K
FY2023$531K
FY2024$672K
Expenses
$622K
FY2024▲ +20%
Tap a bar for its year
Expenses by fiscal year
FY2020$41K
FY2021$262K
FY2022$326K
FY2023$516K
FY2024$622K
Net assets
$103K
FY2024▲ +94%
Tap a bar for its year
Net assets by fiscal year
FY2020$16K
FY2021$49K
FY2022$38K
FY2023$53K
FY2024$103K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 2022.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

87 cents of each dollar spent went to programs.

Program services 87% · $541K

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

23 people listed on the 990; $274K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$171,782Pt VII · Sec A
Senior Director
$102,537Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
President
$0Pt VII · Sec A
$0Pt VII · Sec A

Katrina Tolentino’s $172K as Executive Director is at the 94th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022
Katrina Tolentino$171,782$155,452$79,889
Debi Goldman$102,537$87,401—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Naturally Network INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes conscious business practices in natural and organic products through community programs and collaboration.

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Provided by the organization

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1 program · $541K · in their own filed words · FY2024
01

Harness, accelerate, and elevate the power and impact of conscious business practices in the natural and organic products ecosystem through community-based programming, networking, influence and collaboration.

$541Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2020
Total grants receivedfrom 1 funder$25K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$672K
Ln 12
Gifts and grantsLn 1h$672K
Money outPt IX
$622K
Ln 25
Programscol B$541K
Owns and owesPt X
$103K
net assets · Ln 32
Cash and savingsLn 1–2$99K
Total assetsLn 16$189K
LiabilitiesLn 26$86K
PeoplePt VI, VII
23
listed · VII A
PaidVII A2
Voting boardVI 1a20
IndependentVI 1b20
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$672K
Total revenueLn 12$672K
Assets in detailPt X, end of year
CashLn 1$99K
Cash and savings togetherLn 1–2$99K
Total assetsLn 16$189K
LiabilitiesLn 26$86K
Net assetsLn 32$103K
OperationsPt I, VI
EmployeesI 50
VolunteersI 610
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$94K$99K
Total assetsLn 16$137K$189K
LiabilitiesLn 26$85K$86K
Net assetsLn 32$53K$103K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$8K
Pay of current officers, directors and key staffLn 5$274K
Other employee benefitsLn 9$31K
Payroll taxesLn 10$25K
Legal feesLn 11b$9K
Accounting feesLn 11c$14K
Other fees for servicesLn 11g$117K
Office expensesLn 13$35K
InsuranceLn 23$2K
Other expenses (24a–d)Ln 24$107K
All other expensesLn 24e$68
Total functional expensesLn 25$622K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $672K$622K$50K$103K 990 PDF
FY2023 $531K$516K$15K$53K 990 PDF
FY2022 $315K$326K−$11K$38K 990 PDF
FY2021 $214K$262K−$48K$49K 990 PDF
FY2020 $57K$41K$16K$16K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $671,942 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $531,027$671,942
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $531,027$671,942
I-13 Grants and similar amounts paidPrior year $0$8,000
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $286,602$330,456
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $229,741$283,693
I-18 Total expensesPrior year $516,343$622,149
I-19 Revenue less expensesPrior year $14,684$49,793
Part VI · Governance 20 of 20 board members independent, 4 to look at
VI-1a Voting members of the governing body20
VI-1b Independent voting members20
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $671,942 across 4 lines filed
VIII-1b Membership dues$106,666
VIII-1f All other contributions, gifts and grants$565,276
VIII-1h Total contributions, gifts and grants$671,942
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$671,942
Part IX · Statement of functional expenses $622,149 across 11 lines filed
IX-2 Grants to domestic individuals$8,000
IX-5 Pay of current officers, directors and key staff$274,319
IX-9 Other employee benefits$30,985
IX-10 Payroll taxes$25,152
IX-11b Legal fees$8,961
IX-11c Accounting fees$14,146
IX-11g Other fees for services$116,671
IX-13 Office expenses$34,974
IX-23 Insurance$1,667
IX-24 Other expenses (24a–d)$107,206
IX-24e All other expenses$68
IX-25 Total functional expenses$622,149
Part X · Balance sheet $189,101 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $94,263$98,958
X-4 Accounts receivableStart of year $34,714$76,816
X-9 Prepaid expenses and deferred chargesStart of year $8,423$13,327
X-16 Total assetsStart of year $137,400$189,101
X-17 Accounts payable and accrued expensesStart of year $24,370$42,532
X-25 Other liabilitiesStart of year $60,169$43,914
X-26 Total liabilitiesStart of year $84,539$86,446
X-27 Net assets without donor restrictionsStart of year $52,861$102,655
X-32 Total net assets or fund balancesStart of year $52,861$102,655
X-33 Total liabilities and net assetsStart of year $137,400$189,101
Part XI · Reconciliation of net assets $102,655 net assets at year end
XI-1 Total revenue$671,942
XI-2 Total expenses$622,149
XI-3 Revenue less expenses$49,793
XI-4 Net assets at start of year$52,861
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$102,655

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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