Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2020.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
70 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
11 people listed on the 990; $141K paid to officers and key staff.
Keith Campbell’s $103K as Managing Editor is at the 90th percentile of top reported officer pay among 2216 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Provides fair, factual news about local government, institutions, issues, and people.
Questions for Asheville Watchdog
Your first name shows with your question. Asheville Watchdog answers here, for everyone.
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Asheville watchdog published 355 stories on our website in 2025, reaching 1,695,132 unique visitors. Our in-depth investigative and local accountability stories about people and institutions in asheville and western north carolina received 6 million views on our facebook page and 1.9 million views on our instagram account.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $123K | $150K |
| InvestmentsLn 11–13 | $593K | $565K |
| Total assetsLn 16 | $754K | $716K |
| LiabilitiesLn 26 | $15K | −$19K |
| Net assetsLn 32 | $739K | $735K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $38K | $38K | ||
| Other salaries and wagesLn 7 | $436K | $359K | $76K | |
| Other employee benefitsLn 9 | $23K | $18K | $1K | $3K |
| Payroll taxesLn 10 | $42K | $31K | $4K | $7K |
| Legal feesLn 11b | $3K | $3K | ||
| Accounting feesLn 11c | $13K | $13K | ||
| Office expensesLn 13 | $32K | $30K | $2K | $185 |
| TravelLn 17 | $12K | $6K | $4K | $2K |
| Conferences, conventions and meetingsLn 19 | $17K | $3K | $5K | $9K |
| InsuranceLn 23 | $9K | $9K | ||
| Other expenses (24a–d)Ln 24 | $44K | $14K | $8K | $22K |
| Total functional expensesLn 25 | $669K | $466K | $85K | $118K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $665K | $669K | −$3K | $735K | 990 PDF |
| FY2024 | $627K | $487K | $141K | $739K | 990 PDF |
| FY2023 | $426K | $294K | $132K | $579K | 990 PDF |
| FY2022 | $456K | $80K | $375K | $466K | 990 PDF |
| FY2021 | $99K | $90K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $665,198 revenue, 12 lines filed
Part VI · Governance 8 of 8 board members independent, no flags
Part VIII · Statement of revenue $665,198 across 4 lines filed
Part IX · Statement of functional expenses $668,588 across 11 lines filed
Part X · Balance sheet $716,035 assets, 11 lines filed
Part XI · Reconciliation of net assets $735,309 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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